London School of Commerce

In association with the University of

Suffolk

Course/Programme: Assignment Brief- Business Foundation

Level: 3
Module Title: CFPBUS004 Business Communication
Module Leader: Sarah Gibbons
Assignment title: Assignment 1 - Individual Assessment Marketing Material
Assignment 2 - Individual Report
Assignment number: CFPBUS004/1

Weighting: Marketing Material -50%;

Individual Report-50%
Date given out: Jan 2020
Submission date: Marketing Material -50%; - 2nd March 2020
Individual Report-50% - 30th March 2020

Eligible for late submission (3 Yes

working days, with penalty)
Method of submission: X Online only Online and paper copy
Special instructions for NA
submission (if any):
Date for results and feedback: Component 1 -
Component 2
Employability skills assessed: Business Communication Skills
Learning outcomes assessed:  As indicated in assignments tasks

Late Submission Penalties (X if appropriate)

Assignment Mark (Assessment marks are subject to
ratification at the Assessment Board. Capped
These comments and marks are to give feedback on module work and Up 72 hours late X at 40%
are for guidance only until they are confirmed. )
Over 72 hours late 100%

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 TASK DESCRIPTION - Assignment 1 (50%)
Assessment 1 –Staff Handbook Guidance Document
50% weighting – Marked out of 100.

You are the manager of Go Travel, a travel company business that is based in London and organises
European holidays. Business is growing and you have decided to open two new offices in Europe.
You have recruited local workers for each of these overseas locations so English is not their first
language.

Since opening the new offices Go Travel has received many complaints from customers who think
that the staff are very unorganised and there is no communication between the offices. When the staff
were questioned about this, they admitted that they try and avoid contact with the staff from the other
countries due to insecurity about their language ability and previous cultural misunderstandings. The
time difference between the countries has also made it difficult to maintain regular contact.

You want to implement some new policies in the workplace to encourage the employees from all the
offices to communicate more effectively. You have decided to have regular skype meetings to discuss
company related issues, and to encourage better relations between the different nationalities.

You decide to distribute some posters around the staff rooms in each country to highlight some of the
issues that will be addressed in the meetings. The posters should provide images highlighting relevant
communication barriers and strategies to overcome them as well as showing cultural awareness.

TASK
Prepare a two-page poster and accompanying notes to support the poster providing a logical
explanation to the message. The accompanying notes should not exceed 500 words. Please
provide references.
Marks will be awarded for achieving the learning outcomes and your ability to provide a
well-designed poster and notes.

Common Assessment Criteria Applied Marks available

LO2 - Identify common challenges and barriers to effective 30
communication
LO3 - Devise and develop strategies for overcoming communication 30
barriers
LO6 - Demonstrate awareness of cultural influences on communication 20
and negotiation
Poster format and quality of notes 20

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 TASK DESCRIPTION - Assignment 2 (50%)

Assessment 2 - Individual Report (1500 words maximum)

50% weighting. Marked out of 100%
You recently held a skype meeting for all members of staff to address some serious issues
and implement new policies to ensure better communication between the different offices.
You must now prepare a report that will be distributed to all members of staff outlining the
issues discussed and proposed changes.
Your report should discuss the current barriers and challenges within the organisation and
provide strategies to overcome these barriers and enhance communication between the
different offices. e.
Marks will be awarded for achieving the learning outcomes below and your ability to
provide a well written report.

Common Assessment Criteria Applied Marks available

LO1 - Describe and analyse the purposes and principles behind different 25
forms of organisational communication
LO4 - Apply principles of effective communication to enhance practice 25
LO5 - Evaluate the communication practices of themselves and others 25 20
Use of academic writing 15
Quality of referencing 15

Report Structure:
Ensure that the report has the following structure and contains the details outlined:

 Abstract
 Table of contents
 Literature review
 Analysis and discussion of all questions
 Recommendations
 Conclusion
 Reference List

Maximum LENGTH
1500 words

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FORMATTING AND
LAYOUT
Please note the following when completing your written assignments:
1. Writing: Written in academic English
2. Focus: Focus only on the tasks set in the assignment.
3. Formatting: Typed in Times New Roman or Garamond font 12, with pages
numbered in the footer.
4. Document format: Poster and notes for task 1 and Report for task 2
5. Cover sheet: For each assignment provide a clear title, course, and name or ID
number on a cover sheet
6. Bibliography: using Harvard referencing throughout.
7. Research: Research should use reliable and relevant sources of information e.g.
academic books and journals that have been peer reviewed. The research should be
extensive.

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Assessment Criteria:
Marks Awarded (70%+) (60-69%) (50-59%) (40-49%) (30-39%)
LO1: Describe and The work fully The work identifies The work The work There is little
analyse the purposes identifies and and provides some demonstrates some demonstrates a basic evidence of any
and principles analyses theories of analysis of theories understanding of understanding of research and poor
behind different organisational of organisational organisational organisational understanding of
forms of communication and communication and communication communication organisational
organisational relates these to this mostly relates these which is mostly despite some communication.
communication. particular to this particular relevant to this misunderstanding and
TASK 2 organisation organisation organisation but there superficial analysis.
is limited analysis.

LO2: Identify The work identifies The work identifies The work identifies a The work identifies a The work identifies a
common challenges a wide range of a range of range of few communication few challenges or
to effective communication communication communication challenges and barriers, but the
communication. challenges and challenges and challenges and barriers, but they are material is mostly
TASK 1 barriers which are barriers which are barriers but does not very generic and are irrelevant and there
relevant to this mostly relevant to always demonstrate not relevant to the are significant errors
organisation. The this organisation. their relevance to this specific context of this or omissions.
work effectively The work mostly organisation. The assignment.
demonstrates how demonstrates how chosen theories and
the chosen theories the chosen theories concepts are not
and concepts relate and concepts relate sufficiently related to
to the specific to the specific the specific context
context of this context of this of this assignment.
assignment. assignment.

LO3: Devise and The work develops a The work develops a The work develops The work develops a The work identifies a
develop strategies wide range of range of workable some strategies for few strategies for few strategies, but the
for overcoming workable and and practical overcoming a range overcoming a limited material is mostly
communication practical strategies strategies for of identified range of identified irrelevant and there
barriers. for overcoming the overcoming the communication communication are significant

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TASK 1 identified identified barriers. The barriers. They are very misunderstandings or
communication communication strategies are mostly generic and not omissions.
barriers. The barriers. The generic and not particularly relevant to
arguments are arguments are directly relevant to this organisation.
logical and thorough mostly relevant and this organisation.
and show competent logical.
interpretation.

LO4: Apply The work fully and The work The work The report There is little
principles of effectively applies demonstrates a demonstrates a basic demonstrates a basic evidence of any
effective the key principles of broad understanding understanding of the understanding of the research into effective
communication to effective of the principles of principles of effective principles of effective communication to
enhance their communication to effective communication. communication to enhance practice.
practice. improve practice. It communication to There are a few enhance practice
TASK2 includes practical improve practice. It workable strategies, however with some
and workable includes some but these are very misunderstandings.
strategies, and these practical and general and do not There is little
are related to the workable strategies relate to the context relevance to the
context of this and mostly relates of this assignment. context of this
assignment. these to the context assignment.
of this assignment.

LO5: Evaluate the The work provides The work provides The work provides The work is mostly A poor attempt at
communication an insightful and some critical limited analysis of descriptive and lacks evaluation of
practices of critical analysis of analysis of weaknesses in terms analysis of communication
themselves and weaknesses in terms weaknesses in terms of communication. weaknesses in terms weakness which has
others of communication. of communication These are very of communication. little detail or
TASK 2 These are clearly and partly relates generic and there is The suggestions are relevance.
related to the these to the specific little relevance to the very generic with no
specific issues that issues that are issues that are relevance to this

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 are relevant to this relevant to this relevant to this assignment.
assignment. assignment. assignment.

LO6: Demonstrate The work The work The work The work The work shows very
awareness of cultural demonstrates strong demonstrates demonstrates some demonstrates some limited evidence of
influences on and insightful competent awareness of cultural limited awareness of cultural awareness
communication awareness of cultural awareness of influences on cultural influences on and there are
TASK 1 influences on cultural influences communication and communication and significant
communication and on communication provides a few provides at least one misunderstandings or
provides a broad and provides at least examples. The relevant example. omissions.
range of examples a few examples that examples are mostly Understanding may be
which are relevant to are relevant to this generic and not limited or slightly
the organisation. organisation necessarily relevant inaccurate.
to this organisation.
Some
misunderstanding
may be evident.

Poster format and The work provides a
quality of notes well-designed two-
TASK 1 page poster which
effectively combines
relevant images and
text to convey a
powerful message.
Notes are provided
on a separate page
which develop and
strengthen the
message and address
the LOs. No
The work provides a The work provides a The work provides a The work attempts to
relatively well two-page poster one or two-page provide a poster
designed two-page which combines poster which has however there are
poster which some relevant images insufficient or problems with the
combines mostly and text. There may irrelevant images and design which may
relevant images and be too much text on text. There may be too include too few
text to convey its the actual poster, too much text on the images or too little or
message. Notes are few images or some actual poster, too few too much text on the
provided on a problems with images or some other actual poster.
separate page which design. Notes are problem with design. Insufficient notes are
mostly develop the provided and partly Notes are provided on provided on a
message and address address the LOs, but a separate page but are separate page or due
the LOs. No they are mostly mostly insufficient or to misunderstanding

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 introduction or introduction or generic and not irrelevant. are on the actual
conclusion are conclusion are necessarily relevant poster. Alternatively,
necessary, but notes necessary, but notes to this organisation. the poster may be
must be clearly must be clearly Notes may not very well designed
presented, coherent presented and always be coherent or but notes are not
and logical. mostly coherent and logical. provided.
logical.

Use of academic The work shows The work shows The work shows The English is not The writing style is
writing competent some competent some competent sufficiently academic, not academic. There
TASK 2 interpretation and interpretation and interpretation and and the report is little attempt to
analysis. There is a analysis. There is a analysis. There is a structure needs follow the structure of
high level of good level of good attempt at improvement. a report.
academic writing academic writing academic writing
throughout and the throughout and the though with some
report is highly report omissions. The report
readable and well- communicates communicates
structured. effectively, with relatively effectively
only minor lapses. but with some lapses.

Quality of The work utilizes a The work utilizes a The work utilizes a The work provides There is little
referencing very expansive range good range of range of sources and some evidence of a evidence of sources
TASK 2 of sources and sources and theorists theorists which are few sources and and Harvard
theorists which are which are relevant mostly relevant to the theorists though referencing is not
relevant to the task to the task and task and shows some relevance to the task is attempted.
and organises mostly organises organisation. Harvard limited and the
material effectively. material effectively. referencing is mostly material is not well
Harvard referencing Harvard referencing applied correctly organised. Harvard
is correctly applied is correctly applied though errors occur. referencing may be
throughout. through with attempted but there
occasional are frequent errors.
exceptions.

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 INDICATIVE PERFORMANCE INDICATORS (for reference)
An outstanding 90 - Work which fulfils all the criteria of the grade below, but at an exceptional standard.
Distinction 100
A very strong 80 - 89 Work of distinguished quality which is based on a rigorous and broad knowledge base, and demonstrating sustained ability to
distinction analyse, synthesise, evaluate and interpret concepts, principles and data within field of study, using defined principles, techniques
and/or standard formats and applications. This will form the basis for the development of sound arguments and judgements
appropriate to the field of study/ assessment task. There will be strong evidence of competence across a range of specialised skills,
using them to plan, develop and evaluate problem solving strategies, and of the capability to operate autonomously and self-evaluate
with guidance in varied structured contexts. Outputs will be communicated effectively, accurately and reliably.
A clear Distinction 71 - 79 Work of very good quality which displays most but not all of the criteria for the grade above.
A Distinction 70 Work of highly commendable quality which clearly fulfils the criteria for the grade below, but shows a greater degree of capability
in relevant intellectual/subject/key skills.
A very strong Merit 67 - 69 Work of commendable quality based on a strong factual/conceptual knowledge base for the field of study, including an assured
grasp of concepts and principles, together with effective deployment of skills relevant to the discipline and assessment task. There
will be clear evidence of analysis, synthesis, evaluation and application, and the ability to work effectively within defined guidelines
to meet defined objectives. There will be consistent evidence of capability in all relevant subject based and key skills, including the
ability to self-evaluate and work autonomously under guidance and to use effectively specified standard techniques in appropriate
contexts.
A strong merit 64 - 66 Work of good quality which contains most, but not all of the characteristics of the grade above.

A clear Merit 61 - 63 Work which clearly fulfils all the criteria of the grade below, but shows a greater degree of capability in relevant
intellectual/subject/key skills.

Merit 60 Work of sound quality based on a firm factual/ conceptual knowledge base for the field of study, demonstrating a good grasp of
relevant principles/concepts, together with the ability to organise and communicate effectively. The work may be rather standard,
but will be mostly accurate and provide some evidence of the ability to analyse, synthesise, evaluate and apply standard
methods/techniques, under guidance. There will be no serious omissions or inaccuracies. There will be good evidence of ability to
take responsibility for own learning, to operate with limited autonomy in predictable defined contexts, selecting and using relevant
techniques, and to demonstrate competence in relevant key skills.
A very strong Pass 55 - 59 Work of capable quality which contains some of the characteristics of grade above.
A strong Pass 50 - 54 Work of satisfactory quality demonstrating a reliable knowledge base and evidence of developed key skills and/or subject based
skills, but containing limited evidence of analysis, synthesis, evaluation or application.

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A Pass 41 - 49 Work of broadly satisfactory quality covering adequately the factual and/or conceptual knowledge base of the field of study and
appropriately presented and organised, but is primarily descriptive or derivative, with only occasional evidence of analysis,
synthesis, evaluation or application. There may be some misunderstanding of key concepts/principles and limitations in the ability to
select relevant material or techniques and/or in communication or other relevant skills, so that the work may include some errors,
omissions or irrelevancies. There will be evidence of ability to operate with limited autonomy in predictable defined contexts, using
standard techniques, and to meet threshold standards in relevant key skills.

A bare Pass 40 Work of bare pass standard demonstrating some familiarity with and grasp of a factual/conceptual knowledge base for the field of
study, together with evidence of some ability to employ specialist skills to solve problems within area of study, but only just meeting
threshold standards in e.g. evaluation and interpretation of data and information, reasoning and soundness of judgment,
communication, application, or quality of outputs. Work may be characterised by some significant errors, omissions or problems, but
there will be sufficient evidence of development and competence to operate in specified contexts taking responsibility for the nature
and quality of outputs.
A marginal Fail 30 - 39 Work which indicates some evidence of engagement with area of study in relation to acquisition of knowledge and understanding of
concepts and principles, and of specialist skills, but which is essentially misinterpreted, and misapplied and/or contains some
significant omission or misunderstanding, or otherwise just fails to meet threshold standards in e.g. communication, application or
quality of outputs.
A Fail 20 - 29 Work that falls well short of the threshold standards in relation to one or more area of knowledge, intellectual, subject based or
key skills. It may address the assessment task to some extent, or include evidence of successful engagement with some of the subject
matter, but such satisfactory characteristics will be clearly outweighed by major deficiencies across remaining areas.
A comprehensive 0 - 19 Work of poor quality which is based on only minimal understanding, application or effort. It will offer only very limited evidence of
Fail familiarity with knowledge or skills appropriate to the field of study or task and/or demonstrate inadequate capability in key skills
essential to the task concerned.
Non-submission/Nil 0 Nothing, or nothing of merit, presented.
attempt

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