Introduction

The objective of this report is to study and prepare the business plan. This business plan deals
with the feasibility analysis, idea generation, and industry analysis at both the local and global
level to understand the market and business factors.

The market analysis is also done, primarily through the secondary sources to capture the
potential demand of market and the trends which the customer is looking for in this industry.
After analyzing the demand, the technical analysis was done for the business.

For the success of any business, it is necessary that the idea or the basis of the plan should be
strong. But it is also imperative that the plan should take into account a true picture of financials
to have a strong foundation on which the business can be built upon. Therefore, in the report, a
detailed preparation of cash flow analysis, profitability analysis and the expected expenditure in
the business has been taken care of. The report has taken into consideration the risk factor also
which the business needs to consider before commencing on the work.

My business plan is about a handicraft manufacturing company.

Handicraft is a business which needs not only financial capital but also human capital and it is
necessary that skilled labor is available in plenty. The attrition rate is low in this industry
provided they are provided with adequate support and wages. In the report I have tried to touch
upon that issue as well. Also, the manner in which the products would be sold and promoted in
the market would be taken care of. We would not be opening our own stores for now and would
be selling on to other retailers. However, the idea of opening the stores is not discarded as whole
for now and would be seen as an option at a later stage in the life of the business. Heavy
spending is planned to promote the products in the initial phase of the business and various
media vehicles would be tried upon to promote the products well in the market. The business as
of now focusing primarily on online based market and later on in the later stage, the business can
be expanded further.

Here explained my business plan which is a craft/handmade product manufacturing

company. And the name of my company is CANDY CRAFT.
Table of Contents
Company Profile................................................................................................................3

Executive Summery...........................................................................................................4

Industry & Environmental Analysis....................................................................................5

Manufacturing Process (operations)..................................................................................6

Product/Service Description..............................................................................................7

Service Category...............................................................................................................8

Marketing & Promotion Plan..............................................................................................9

Financial Plan..................................................................................................................10

SWOT Analysis................................................................................................................10

Strength........................................................................................................................10

Weakness.....................................................................................................................10

Opportunity...................................................................................................................11

Threat...........................................................................................................................11

Contingency Plan.............................................................................................................12
 Company Profile
• Name of the Company : Candy Crafts
• A small scale paper based crafting company

• Online based (Focused on establishing physical store within two years

• Also works as etsy seller

• Focus on:

• Scrapbook

• Explosion Box

• Cards

• Decorative products

• Craft supplies

• Memory Frame

• Selling on retail basis

• Ownership : Sole Proprietorship

• Types of Business : Manufacturing

Executive Summery

 Focus on designing beautiful handcrafts by utilizing the waste products

 Focus on customer satisfaction

 Keep on top of the newest trends and techniques

 Providing a strong client-based business

 Within two years establishing the physical store

 Focus on purchasing quality materials at the minimum cost

 Charging minimum possible rate for our clients

 Products designed as the needs of our customers

Industry & Environmental Analysis

 Crafts, even today, are considered as luxurious items

 Online based ( Focused on establishing physical store within two years)

 Customers are looking at the quality rather than price

 E-commerce is a booming industry; Craft trade will be using E-Commerce portal

which is a good medium

 There is an increase in the purchase of craft as compared to the previous year

Manufacturing Process (operations)

Manufacturing of my product is initially based on online. The source of order placement

will be via social media. Occasionally I will try to participate on fairs held on campus
premises to increase the marketing.

People who will be buying my handcrafted products will be placing order on social
media with the custom used options if the demands. There will be an opportunity to
choose the customization. Customers can choose the color and the used
embellishments to customize as per demands. For example, in the term of scrapbook,
the main focus of my company, customers can choose what kind of theme will it be.
after placing the order client needs the secure the order by paying 50% in advance.
After receiving the order, I myself will be start making the project as its is a sole
proprietorship business. The final processed products will be delivered to customers in
three way: COD, Courier service with digital payment and pick-up-point receiving.

A platform for consumers to place order

Customers have to pay 50% in advance

to secure the order

Customization as per order

Final product will be delivered to customers

through COD, courier or pick-up-point services
Product/Service Description

Memory Frame

SCRAPBOOK

& many more!!

Service Category

There will be three category of the services we’re going to provide.

1. Premium Service

2. Mid-Range Service

3. Budget Friendly Service

In the premium service, price range of 3000+ tk, customers will get 10% discount on the
purchase as well as additional free greeting card and a memorable gift jar as a gift.
which means a whole gift package!

If consumer chooses the mid-range service, price range from 1500-3000, they will get
5% discount on purchase and a free greeting card as a gift.

And lastly the budget friendly plan, which is below 1500 will get a free greeting card as
well.

And all the greeting cards are customizable as well!!!

Besides these, the lucky customer of every month will get a budget friendly categorized
home décor product absolutely free!!!
Marketing & Promotion Plan

Product Positioning : Uniqueness

Target Market : (I) Upper & Upper Middle class

(II) Teens and young people

Market needs : Excellent buyer- supplier relationship

Marketing and promotional activity will be thorough social media. For example, we can
use Facebook boosting to make our products to be reached to many people.

Besides we will participate in various business events. And giving stalls in the business
and craft fair is also another way of our promotional activity.

Social media Marketing

Participating on fairs
Pro

TTT
Financial Plan

From assumption I will gather estimated 50000 takas to support the primary cost, where
16000 will be our fixed cost and the rest are the variable cost.

From the customer’s order business will grow money including cost and profit.

After starting the business data of every order and transaction will be kept for making
cash flow.

SWOT Analysis
Strength
• Products from different parts of the country at one stop.

• Customized product

• E-Commerce Platform

• Debris and wastes can be materials

• Low cost material

Weakness
• Perception of handicraft products as high-end products

• Fund generation for a startup

• Delicacy of products
 • People’s perception regarding quality

Opportunity
 Demand for craft products are rising

 No major competitor in domestic

 market

 Love for crafts in the world can boost exports

Threat
 With improving economic conditions, people will shift to more costly premium

products than buying the crafts

 Increased and better technological support and facility in competing countries

Contingency Plan
 Purchasing papers & tools and others materials mostly from local market to
reduce cost
 Waste management

 Providing the best service to assure the client about the quality