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BUSINESS PLAN

PowerPoint
Presented by:

Tamanna Tanjum Tisha


Id: 029-12-118
Table of Content
overview

Executive Summery Company Profile Industry Overview

Manufacturing
Marketing Plan Environment Analysis
Process

Financial Plan Products Risk Assessment


Company Profile

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Company Profile
• Name of the Company : Candy Crafts
• Name of the Company : Candy Crafts
• A small scale paper based crafting company
• A small scale paper based crafting company
• Online based ( Focused on establishing physical store within two
• Online based ( Focused on establishing physical store within two
years
years
• Also works as etsy seller
• Also works as etsy seller
• Focus on:
• Focus on:
• Scrapbook
• Scrapbook
• Explosion Box
• Explosion Box
• Cards
• Cards
• Decorative products
• Decorative products
• Craft supplies
• Craft supplies
• Selling on retail basis
• Selling on retail basis
• Ownership : Sole Proprietorship
• Ownership : Sole Proprietorship
• Types of Business : Manufacturing
• Types of Business : Manufacturing
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Executive Summary

• Focus on designing beautiful handcrafts by utilizing the


waste products
• Focus on customer satisfaction
• Keep on top of the newest trends and techniques
• Providing a strong client based business
• Within two years establishing the physical store
• Focus on purchasing quality materials at the minimum cost
• Charging minimum possible rate for our clients
• Products designed as the needs of our customers

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Industry & Environmental Overview
• Crafts, even today, are considered as luxurious items
• Online based ( Focused on establishing physical store within two
years
• Customers are looking at the quality rather than price
• E-commerce is a booming industry, Craft trade will be using E-
Commerce portal which is a good medium
• There is an increase in the purchase of craft as compared to the
previous year

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Manufacturing Process (operations)

 A platform for consumers to place order

 Customers have to pay 50% in advance


to secure the order

 Customization as per order

 Final product will be delivered to


customers through COD,courier or pick-up-
point services
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Product/Service Description

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Service Category

Budget Midrange Premium


Friendly ( tk 1500- ( tk 3000+)
(upto tk 1500 3000 )

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Marketing & Promotion Plan

Product Positioning : Uniqueness


Product Positioning : Uniqueness
Target Market : (I) Upper & Upper Middle class
Target Market : (I) Upper & Upper Middle class
(II) Teens and young people
(II) Teens and young people
Market needs : Excellent buyer- supplier relationship
Market needs : Excellent buyer- supplier relationship

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Marketing & Promotion
Plan 1 Free gift for monthly best buyer

Exclusive offers regarding service


2 plans

Free delivery service over 3000 tk


3 purchase

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Social Media
Marketing
Promoting of products and placing through social media

Participating on fairs
Promoting of products and placing through fair
participation

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Financial Plan
1 Starting business with 50000tk
capital

16500 for fixed assets


2
Rest is for variable costs
3

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SWOT Analysis

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Contingency plan
• Purchasing papers & tools and
1 others materials mostly from local
market to reduce cost

2 • Waste management

Providing the best service to assure the


3 client about the quality

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