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Manufacturing
Marketing Plan Environment Analysis
Process
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Company Profile
• Name of the Company : Candy Crafts
• Name of the Company : Candy Crafts
• A small scale paper based crafting company
• A small scale paper based crafting company
• Online based ( Focused on establishing physical store within two
• Online based ( Focused on establishing physical store within two
years
years
• Also works as etsy seller
• Also works as etsy seller
• Focus on:
• Focus on:
• Scrapbook
• Scrapbook
• Explosion Box
• Explosion Box
• Cards
• Cards
• Decorative products
• Decorative products
• Craft supplies
• Craft supplies
• Selling on retail basis
• Selling on retail basis
• Ownership : Sole Proprietorship
• Ownership : Sole Proprietorship
• Types of Business : Manufacturing
• Types of Business : Manufacturing
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Executive Summary
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Industry & Environmental Overview
• Crafts, even today, are considered as luxurious items
• Online based ( Focused on establishing physical store within two
years
• Customers are looking at the quality rather than price
• E-commerce is a booming industry, Craft trade will be using E-
Commerce portal which is a good medium
• There is an increase in the purchase of craft as compared to the
previous year
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Manufacturing Process (operations)
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Service Category
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Marketing & Promotion Plan
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Marketing & Promotion
Plan 1 Free gift for monthly best buyer
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Social Media
Marketing
Promoting of products and placing through social media
Participating on fairs
Promoting of products and placing through fair
participation
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Financial Plan
1 Starting business with 50000tk
capital
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SWOT Analysis
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Contingency plan
• Purchasing papers & tools and
1 others materials mostly from local
market to reduce cost
2 • Waste management
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