Course Title: Effective Business Communication

Rev No. 03 Pre-requisite: NA

Course Code ENG 314 Program: BBA
Dated: 20-02-2019 Credit Hours: 3-0

Course Descriptions
Communication plays a major role in all human activities within the business community.
Professionals are required to have command on professional communication which is a
combinaiton of effective interacting, informing, instructing and persuading. This means that
people who possess demonstrable skills in these activities are employed, prized and promoted. If
businesses are to survive in an increasingly competitive and information-oriented environment
they will need trained communicators, who can speak, write and interact with others efficiently,
effectively and professionally. This course is intended to address these busness issues and to let
the students understand these concepts and principles of professional business communication.

Course Objectives
The course will have the following objectives:
1. To make the student understand communication, communication process, and the role of
effective business communication in organization;
2. To make them understand different modes of business communication and to develop
them to effectively utilize these modes;
3. To make them understand the role of effective communication in team work, conflict
resolution, self-exposure and bargaining; and
4. To develop and polish their communication skills so to enhance their self-confidence.

Learning Outcomes
On the completion of this course, the student will be able:
1. To have understood communication, communication process and why effective business
communication in organization is vital;
2. To have grasped different modes of business communication and have the capability to
indigenously apply these modes;
3. To utilize effective communication in effective team building, conflict resolution, self-
exposure and self-presentation; and
4. To have developed diverse communication skills with greater self-confidence.

Grading Policy
Mid-Term examination 30%
In-Semester Evaluation (Quizzes/Assignments/Presentations, etc.) 20%
Final-Term Exam 50%

Course Evaluation
This will be carried out systematically with the help of QEC course evaluation system.

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 Course Title: Effective Business Communication
Rev No. 03 Pre-requisite: NA
Course Code ENG 314 Program: BBA
Dated: 20-02-2019 Credit Hours: 3-0

16 Weeks Teaching Plan

Week Topics
Communication in organizations; the basic communication process; verbal and
1.
nonverbal communication; role of culture & diversity in communication in workplace
Qualities of communication within business organizations
2.
methods of communicating in business organizations: written, oral, and electronic
3. Effective communication and career, challenge of communication in the global market
Culture and intercultural communication; national cultural variables, education/law
4.
and regulations/economics/politics/religion/social norms/language
5. Business communication and technology, managing information within organizations
Challenges to the organization made by new technologies; E-mail; understanding the
6.
internet; establishing security; other communication technologies
7. Managing information outside organizations; managing crisis communication
Strategies for improving oral presentations, strategies for an effective nonverbal
8.
delivery, strategies for reducing stage fright, signs of discomfort
9. Mid-Term Exam
10. Interviewing; interview purposes; interviewee’s and interviewer’s responsibilities
The process of preparing effective business messages, five planning steps, indirect
11.
(inductive) approach, beginning and endings, opening paragraphs/closing paragraphs
12. Self-disclosure and trust; forming groups for presentation/essay
13. Persuasive communication; group presentations
14. Conflict; conflict resolution and negotiation
15. Team working and communication
16. Confidence building; how to have impressive personality
17. Presentation Week
18. Final-Term Exam

Text Books
Herta A. Murphy & Herbert W. Hildebrandt (1997). Effective Business Communication
(7th Ed.). McGraw-Hill Publishing Company

Reference Books
Courtland L. Bovee & John V. Thill (2013). Business Communications Essentials: A
Skill-Based Approach. Prentice Hall, Latest Edition.
Deborah B. Roebuck (2005). Improving Business Communication Skills. Prentice Hall.