Professional Documents
Culture Documents
BUSINESS COMMUNICATION
Course Code: MBA (Finance) 106
OBJECTIVE
The course is aimed at equipping the students with the necessary techniques
and skills of communication to inform others, inspire them enlist their activity
and willing cooperation in the performance of their jobs.
COURSE LEARNING OUTCOME
1. Strong hold over Effective Communication Skills
2. Understanding different facets of Business Communications and their
appropriate application in a Business scenario
CONTENTS
Module 1: Introduction to Corporate Communication
Role of Communication in Business
Objectives of Communication
The Process of Human Communication
Media of Communication Written Communication
Oral Communication
Face of Face Communication
Visual Communication – Audio Visual Communication Skills
Understanding Cultural Effects of Communication
Barriers of Communication
The Importance of Listening in the Workplace: Introduction,
what is listening? Barriers to Listening, Strategies for Effective
Listening.
Module 2: Managing Corporate Communication
Formal Communication – Informal Communication
Intra and Inter Personal Communication
Johari Window and Transactional Analysis.
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MBA (FINANCE) 2023-2025 – COURSE MANUAL
Suggested Readings
Beebe, Ivy, (2019), Communication: Principles for a life time (6th ed),
Pearson.
Boovee, Thill and Raina, (2019) Business Communication today (14 th ed.),
Pearson.
Lehman, C.M., Dufrene D.D., & Sinha, M. (2016). BCOM: The South Asian
Perspective on Business Communication (2nd ed.), NewDelhi: Cengage
Learning.
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