MBA (FINANCE) 2023-2025 – COURSE MANUAL

BUSINESS COMMUNICATION
Course Code: MBA (Finance) 106
OBJECTIVE
The course is aimed at equipping the students with the necessary techniques
and skills of communication to inform others, inspire them enlist their activity
and willing cooperation in the performance of their jobs.
COURSE LEARNING OUTCOME
1. Strong hold over Effective Communication Skills
2. Understanding different facets of Business Communications and their
appropriate application in a Business scenario

Module Course Learning Outcomes

1 Orientation of the participants to the basics and theoretical

frameworks of communication in the organization and
introduce the cultural diversity in organizations.
2 The participant will appreciate the social aspects of
communication in a dynamic organizational context.
3 The participants will practice the strategies of Effective
Business Writing and Mass Communication.
4 The participants will practice the strategies of Effective Report
Writing

CONTENTS
Module 1: Introduction to Corporate Communication
 Role of Communication in Business
 Objectives of Communication
 The Process of Human Communication
 Media of Communication Written Communication
 Oral Communication
 Face of Face Communication
 Visual Communication – Audio Visual Communication Skills
 Understanding Cultural Effects of Communication
 Barriers of Communication
 The Importance of Listening in the Workplace: Introduction,
what is listening? Barriers to Listening, Strategies for Effective
Listening.
Module 2: Managing Corporate Communication
 Formal Communication – Informal Communication
 Intra and Inter Personal Communication
 Johari Window and Transactional Analysis.

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 MBA (FINANCE) 2023-2025 – COURSE MANUAL

 Role of Emotions in Inter Personal Communication – Communication

Styles
 Gateways to Effective Interpersonal Communication.
Module 3: Business Correspondence
 Guidelines for Written Business Communication:
 Significance of Business Correspondence,
 Essentials of Effective Business Correspondence Business Letter –
Structure and Forms
 Business Meetings
 Telephone Communication
 Use of Technology in Business Communication, E-mail Messages.
 Mass Communication
o Electronic Media
o Print Media
o Social Media

Module 4: Report writing

 Structure of reports: negative persuasive and special reporting
 Informal reports – proposals
 Formal reports
 Organization of press report.

Suggested Readings

 Beebe, Ivy, (2019), Communication: Principles for a life time (6th ed),
Pearson.

 Boovee, Thill and Raina, (2019) Business Communication today (14 th ed.),
Pearson.

 Lehman, C.M., Dufrene D.D., & Sinha, M. (2016). BCOM: The South Asian
Perspective on Business Communication (2nd ed.), NewDelhi: Cengage
Learning.

 Lesikar, Flatley, et.al, (2015), Business Communication: Connecting in a

digital world, New Delhi, McGraw Hill.

 Mukherjee, H. S. (2012). Business Communication (2nd ed.), New Delhi:

Oxford University Press

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