Professional Documents
Culture Documents
Sub CP-MK
Deskripsi Singkat This course presents communication as a critical component for success in the workplace. In this class, you will develop a foundation
Mata Kuliah
for designing effective messages, both written and oral, from concept to delivery. You will use a communication model to identify
objectives, analyze audiences, choose information, and create the most effective arrangement and channel for that message.
Particularly, the course emphasizes elements of persuasive communication: how to design messages for diverse and possibly resistant
audiences and how to present that information in a credible and convincing way.
Specifically, you will practice drafting and editing clear, precise, and readable written business documents as well as learn to design
documents to make information easily accessible to a busy, executive-level reader. In addition, you will develop and deliver an
individual presentation, using appropriate and effective visual support, in which you present a persuasive argument that
demonstrates relevance and benefits to an audience at different levels of expertise or interest.
Materi
Pembelajaran/Pokok
Bahasan
Pustaka Primary : Bovee & Thill, 2014, Business Communication Essensials, a skills- based approach, pearson education, 6e, Inc (BT)
Supporting: 1.Ewald and Burnett, Business Communication, Prentice Hall International, Inc. Latest Edition. (EB)
2.Taylor,S (2009). Communication for Business: A Practical Approach. 4th Ed. New Delhi: Prentice-Hall. (T)
3.Essentials of Business Communication, 8th Ed., 2010; Mary Ellen Guffey; Southwestern Cengage Learning
ISBN: 978-
3 Students are able to describe writing Planning Business BT ch 3 Discussion Lecture Describe writing process exercises 7
process and explain why create better Messages Exercise
messages in less time, to analyse the
situation and techniques for gathering
information. for simple messages and
identify three attributes of quality
information.
4 Students are able to identify 4 sensitive Writing Business Discussion Lecture Explain relationships to exercises 7
aspects, explain strong relationships to Messages BT ch 4 Exercise audience
audience, value plain language and
selecting words
5 Students are able to describe steps to Completing Business BT ch 5 Discussion Lecture Describe clarity and concise exercises 7
improve clarity and concise writing, Messages Exercise writing
explain the importance of proofreading.
6 Students are able to identify electronic Crafting Messages for BT ch 6 Discussion Lecture Describe electronic media exercises 7
media, describe the use of social Electronic Media Exercise
network, email, instant messaging, blog
and podcasts
7 Students are able to describe routine Writing Routine and BT ch 7 Discussion Lecture Describe routine request and exercises 8
requests, routine replies and positive Positive Messages Exercise replies
message
8 MID TERM TEST
9 Students are able to convey negative Discussion Lecture Explain negative messages exercises 7
messages and describe successful Writing Negative BT Ch 8 Exercise and how to convey them
strategies for sending them. Messages
10 Students are able to describe an Writing Persuasive BT Ch 9 Discussion Lecture Describe strategies for exercises 7
effective strategy for developing Messages Exercise developing business messages
bussiness messages
11 Students are able to describe an Understanding and BT Ch 10 Discussion Lecture Describe an effective research exercises 7
effective process for conducting Planning Reports and Exercise and reporting
business research and reporting Proposals
12 Students are able to explain topics in Writing and BT Ch. 11 Discussion Lecture Describe content of reports exercises 8
introduction, body and closing reports Completing Reports Exercise and proposals
and proposals and Proposals
13 Students are able to describe the Developing Oral and BT Ch 12 Discussion Lecture Explain the importance of exercises 7
importance of presentations, the tasks Online Presentations Exercise presentations
and design.
14 Students are able to explain and Building Careers and BT Ch 13 Discussion Lecture Explain planning and exercises 7
describe in planning and completing Writing Résumés Exercise completing resumes
resumes
15 Students are able to describe and Applying and BT ch 14 Discussion Lecture Describe purpose of exercises 7
explain purpose of application letters Interviewing for Exercise application and job interviews
and job interviews Employment
16 FINAL EXAM