Course Outline

Programe BS Accounting & Finance

Semester 3rd
Course Title BUSINESS COMMUNICATION
Course Code COM203
Credit Hours 45 (3 hour per week)

Course Description
This course will provide the students with practice in occupational writing, both correspondence and reports. The
first half of the course deals with correspondence, with particular emphasis on employment letters, customer
relations and sales messages. The remaining units focus on report preparation, with practice in writing descriptions,
instructions, progress reports and proposals.
Course Objectives

The main objective of business communication is to effectively communicate the information among the various
departments in the organization and among the various levels of employees in the organization.
Learning Outcomes
When you complete this course, you should be able to:

 Write and reply to enquiries and requests.

 Write a resume and application letter and prepare for job interviews.
 Write letters that create good will to customers and clients.
 Apply persuasive techniques to sales messages.
 Gather and organize information for a report.
 Prepare clear and complete instructions, descriptions and periodic reports.
 Prepare an analytical report or a proposal.
 Prepare letters and reports that meet professional standards of format, presentation and style.

Course Contents
Topic Source
Introduction to Business Communication and Four Skills Book 3
(Essentials to Comprehend Market language (TERMS) Book 6
Planning Steps for Better Communication. Book 5
Process of Communication.
Kinds Of Communication.
Principles of Communication.(7C’s)

Writing Skill: Ch 1, Book 1

Personal And Business Letters Basic Part 3 Book 2
Invitation, Regrets, Routines, Inquiry, Order letter, Acknowledge, Complaint,
Adjustment, Refusal to adjustment credit and collection Letter.
 Reading Skill: Kinds of Reading, Process of Reading Ch 6, Book 3
Purposes of Reading.
Speaking Skill (Oral Presentation) Ch 15, Book 3
Speech and its Purpose, Planning steps, Strategies For Presentation
Listening Skill: Purposes of Listening, Kinds of Listening. Ch 14, Book 5
Listening Problems.
Business Reports: Types and contents Ch 19. Book 4

Job Search Communication Ch 15, Book 3

Interviewing for Job Ch 25, Book 4

Recommended Text:
1. Brannan, B., (2003), A Writer Workshop: Crafting paragraph, building essays, New York, McGraw Hill
2. Bovee, C.L.et .al, (2002), Business Communication Today, India, Pearson Education
3. Munter, Mary. Business Communication. Strategy And Skills
4. Dwyer, Judith, The Business Communication Hand Book.
5. Murphy, Hurta Business Communication.

Suggested Readings
6. Ata Ur Rehman, Business, Communication & Report Writing.
7. Wong, (2002), Paragraph Essentials: A writing guide, Boston, Houghton Mifflin
8. Maimom, E.P.&Peritz, J.H,(2003), A writer’s Resource: A handbook for writing and research, NY, McGraw
Hill
9. Kennedy, X.J., Kennedy, M.D.& Holladay, S.A, (1999), The Bedford Guide for College Writer, Bedford,
St.Martin’s
10. Burton, S.H., (2000), Mastering ParcticalWriting,NBF

Teaching Methods/Class Activities

Students should actively engage in the learning process and in putting concepts learnt into practice through
action learning, lectures, and readings learning modes:

A. LecturesClass sessions will involve lectures, video shows, case studies, assignments, quizzes, discussions and
debates, and presentations of related topics and current issues related to course contents.
B. ReadingsThis is the responsibility of all students. Students should read the relevant chapters of the
textbook, materials, and information on indicated websites before class. They should be prepared to raise
questions and arguments in class on related topics in the class schedule.

STUDENT EVALUATIONS & GRADES

TheBreak up of marks and final grade is based Final Grade Grade Mark
upon:
Mid-Term Exam 30% A+ 90-100
Final Exam 50% A 80-89
Sessionals 20% B+ 75-79
Total 100% B 70-74
B 65-69
C+ 60-64
C 50-59
F Below 50