Department of Business Administration

Course Title: Managerial Communication

Course Code: HMT412
Pre-requisite Courses: Business English
Credit Hours: Three (3)
Semester: Second (2)
Degree: MBA Program

Course Description:
This course is designed to develop communication skills necessary for students preparing for a
career in business or aspiring for a management position. Through this course students will learn
how to deal with problems common to managers and entrepreneurs: how to organize effective
letters, reports, and presentations in order to communicate successfully with people and
organizations.

Course Objectives:
This course aims:

1. To familiarize the students with the basics of Interpersonal Skills that will enable them to
become valuable team members and leaders.
2. To enable the students to initiate effective business communication to achieve their
professional goals.
3. To prepare the students for making impressive public presentations.

Learning Outcomes:
After completing this course a student will be able to:

1. Understand the fundamental concepts of Communication as applicable in a business

environment
2. Have a sound idea of the factors involved in the Communication Process
3. Identify the potential barriers in Communication
4. Create short and long reports meeting organizational requirements

Teaching Methodology:
Teaching at Iqra University is learner oriented. Students are involved in lectures, assigned
readings, reference readings, exercises, case studies, presentations, and class discussions. In the
same way, grading tends to focus on the students’ overall performance and participation in the
classroom activities.

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Code of Conduct:
Students have to follow the rules stated below to avoid a failing grade in the course:

 Understand and follow the University policy regarding attendance.

 Arrive in and leave the classroom strictly on time. Late arrival will be marked as absence.
If you leave the classroom in the middle of a session even for a short while, you will be
marked absent.
 Keep your cell phone off during the class.
 Do the assigned readings for a class before coming to the class.
 Maintain a disciplined, cordial, and respectful attitude towards the teacher and your
fellow students.
 Submit your homework on the due date before the class begins.
 Do not plagiarize from books, journals, or the internet.
 Do not cheat (make someone else do your work or present work for some other course as
work for this course).
 The teacher’s decisions about marks and grade will be final.

Course Contents:

Week Topics to be covered Remarks

1. INTRODUCTION TO BUSINESS COMMUNICATION

 The utility/objectives of communication
 Communication and managerial functions
 Leadership and communication
2. THE PROCESS AND BARRIERS OF
COMMUNICATION
 The five steps of communication.
 The Language barrier Quiz
 The perceptual barrier
 The emotional barriers
 Effective listening strategies
3. ORAL PRESENTATIONS
 Non Verbal Elements
Assignment
 Organizing the content
announcement
 Use of visual aids
 Confident Delivery
4. PRESENTATIONS BY THE STUDENTS
Assignment
5. ORGANIZATIONAL COMMUNICATION
 The Oral and Written mediums
 Letter, Memo, E-mail – Style and level of formality
 The formal and informal networks of
communication

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6. PLANNING BUSINESS MESSAGES
 Analysis
 Purpose Quiz
 Anticipation and Adaptation
 7 C’s of communication – You attitude
7. WRITING AND COMPLETING MESSAGES
 Secondary & primary research
 The Outline Quiz
 Direct vs. Indirect pattern of organization
 Revising and proofreading
MID-TERM EXAMINATION
8. ROUTINE MESSAGES
 Requesting Information
 Requesting action Class Workshop
 Inquiring from references
 Writing claims
9. GOOD NEWS MESSAGES
 Product Inquiry Replies
Quiz
 Positive replies of claims
 Good News announcement
10 BAD NEWS AND REFUSALS
 Refusing requests for information / action
 Claim Refusals Class workshop
 Bad News about company operations

11 PERSUASIVE MESSAGES
 The AIDA model
 Emotional and Rational Appeal Quiz
 Maslow’s theory of needs and Benefit offering

12 SHORT REPORTS
 Types of Reports
 Objective of Reports Quiz
 Solicited and Unsolicited reports

13 LONG REPORTS
 The structure of long reports
Assignment
 The Prefatory pages
announcement
 Use of citations and references

14. WRITING RESUMES AND APPLYING FOR JOB

 The job search process
 Resume formats
Common problems in Resumes Job Interview

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  The Application / covering letter
 Types of Interview
 The organizational fit
 Preparation to answer typical questions
 Follow-up
15 EMPLOYMENT INTERVIEW
 The Application / covering letter
Deadline for
 Types of Interview
submission of
 The organizational fit
assignment
 Preparation to answer typical questions
 Follow-up
FINAL EXAMINATION

Rescheduling of Class:
The teachers at Iqra University are very particular about taking their classes, but in case of an
emergency, an alternate teacher may conduct the class. Students are informed through SMS in
case of rescheduling of a class.

Grading Policy:

‘A’ Grade: 88 and above

‘B+’ Grade: 81-87
‘B’ Grade: 74-80
‘C+’ Grade: 67-73
‘C’ Grade: 60-66
‘F’ Grade: Below 60

Marks Distribution of 100%:

Quizzes ______10_____
Assignments/Case Studies: ______15_____
Project/Project presentations: ______10_____
Mid-term ______25_____
Final Exam ______40_____
Total 100____

Recommended Readings:

1. Communication Today, by Courtland Bovee & Thill,Business, (Latest Edition)

2. Business Communication – Process & Product, by Mary Ellen Guffey, (Latest Edition)

3. In addition the teacher may prescribe any additional reading material.

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