JIGDAN College

Department of Management
Contemporary Business Communication
Course Outline
2022/23 Academic Year (Summer Semester)

Instructor’s Name: Samson Worku Teshome (MBA, MA, COC certified)

JIGDAN COLLEGE, HEAD DEPARTMENT OF MANAGEMENT
e-mail: bedlusamson@yahoo.com

Course Description
Any organization requires effective communication to achieve their initial objective. As a
result, effective communication is a “life blood” of every organization and a key to success in
a business career. The course describes communication environment, barriers of
communication, guidelines for effective communication, verbal and nonverbal
communication, face to face and telephone communication, meeting and meeting
management, interview, written correspondences.
Objectives of the course:
After completing the course, the students will be able to:
 Identify the importance of effective communication in the real world of Business.
 Identify problems of effective communication and its impact on the overall organizational goal
achievements.
 Demonstrate the basic skills of communication.

Course Content
CHAPTER 1 - COMMUNICATION: AN OVERVIEW (3 hours)
1.1. Meaning of Communication
1.2. Significance of Communication
1.3. Communication in Management
CHAPTER 2 – THE COMMUNICATION PROCESS (6 hours)
2.1.Elements of Communication
2.2.The process of communication
2.3.Barriers to Communication
2.4.Interpersonal Communications and Teamwork
CHAPTER 3 - PRINCIPLES OF COMMUNICATION- Seven C’s(3 hours)

3.1. Completeness
3.2. Conciseness
3.3. Consideration
3.4. Clarity
3.5. Concreteness
3.6. Courtesy
3.7. Correctness
CHAPTER 4 - TYPES OF COMMUNICATION IN ORGANIZATION (7 hours)

4.1. Internal &external Communication

4.2. Formal flow of communication
1
 4.2.1. Down Ward Communication
4.2.2. Upward Communication
4.2.3. Horizontal Communication
4.2.4. Diagonal Communication
4.3. Informal Communication
4.4. Non- verbal communication
CHAPTER 5 – Business letters:

6.1. Introduction
6.2. Characteristics of good letters
6.3. Conversational of business letters
6.4. Types of business letters
6.4.1. Inquiry letters, claim letter and adjustment letters (their content and pointed
to be considered writing them)
6.4.2. Employment letters
6.4.2.1. Application letter
6.4.2.2. Curriculum vitae (resume)
6.5. Practical demonstration
Chapter 6–Memo and Report Writing
7.1. Introduction
7.2. Types of memos
7.3. Types of report writing
7.4. Tips of memo and report writing
7.5. Practical demonstration

Evaluation

1. Continuous Assessment (50%)

2. Final Exam (50%)

Recommended Readings: Students can use any Business Communication book. In addition
to the text here under.

 Bantie workie and Yigremew Adal (2008). Business communication. Addis Ababa: Alem
Printing Press,.
 Courtland Bovee and John Thill (2011). Business Communication Essentials. Fourth edition. USA:
Pearson.
 Krizan, Merrier, And Jones (2002). Business Communication. 5th. Edition. Cincinnati: South-
Western Publishing Company.
 Murphy H.A Hilderbrandt, H. W. (1991). Effective Business Communication. New York Mc Graw
Hill Publishing co.
 Hamilton & Parker (1987). Communication for results. USA: Pearson.
 Wayne, F.S., Dauwalder, D.O. (1994). Commuicating in Business. Boston: Irwin.