Business

Communication
(CONVEY IN ENGLISH)
Understanding Business
Communication in Today’s
Workplace, Listening and Meeting
Skills
Understanding Why Communication Matters

The essence of communication is sharing, providing data,

information, insights, and inspiration in an exchange that
benefits both you and the people with whom you are
communicating
 5 tips to help your business communicate
through COVID-19
1. Employee Communication
Be clear and be deliberate. Communication with your employees should be on a regular basis and
include ongoing developments and what the company is doing to handle the impact on
operations. Educate your employees about the virus to dispel any myths and what preventative
measures will work. Talk about who is at risk, signs and symptoms to watch for, as well as
measures in place to work remotely should an employee choose to stay at home.
2. Client Communication

Clear and consistent communication with your clients will help instill confidence that your
organization has done all it can to ensure consistent delivery of products and services they need
and expect. If there are any challenges that might impact processes, timing, delivery, etc., make
sure your customers are informed and let them know the measures you are taking to mitigate the
impact.
 5 tips to help your business communicate
through COVID-19
3. Remote Ready
Measures are being taken by local and provincial governments to limit the spread of COVID-19 and your business plays a
significant role in this. What precautions are you taking to ensure your employees are equipped to handle the situation? Are
you prepared as an organization to have your team work remotely for a period of time?

4. Check your content

Have you taken a few minutes to review what might be in the hopper for your social media feeds? What content is set to be
released in your upcoming newsletter? Now is the time to check these sources of content and either edit or remove
unnecessary or in some cases, inappropriate information.
5. Prepare for Media
Now is the time to take account of any prepared statements or website news posts that might be required in the case that
your organization faces media inquires. The impact that COVID-19 has on businesses will be topical and you may be asked to
give a statement on how you and your organization are facing this crisis. Consider messaging about how your organization is
facing challenges such as: Impact on operations , Impact on employees , Planning for the future
 Committing to UnEthical Communication
1. Plagiarism.
2. Omitting essential information
3. Selective misquoting
4. Misrepresenting numbers.
5. Distorting visuals.
6. Failing to respect privacy or information security needs.
 Improving Your Listening Skills

Effective listening is also vital to

the process of building trust
between organizations and
between individuals
Recognizing Various Types of Listening

The primary goal of content listening is to understand and retain the

information in the speaker’s message.

The goal of critical listening is to understand and evaluate the meaning of the
speaker’s message on several levels: the logic of the argument, the strength of
the evidence, the validity of the conclusions, the implications of the message for
you and your organization,

The goal of empathic listening is to understand the speaker’s feelings, needs,

and wants so that you can appreciate his or her point of view, regardless of
whether you share that perspective.