Creating and Editing

Meaningful Business Messages

Introduction to Business
communication
Business communication is the process of sharing ideas,
views , opinions between people within the workplace and
outside of company

The importance of business communication also lies in:

- Presenting options/new business ideas

- Making plans and proposals (business writing)
- Executing decisions
- Successful selling
- Effective meetings
- Providing feedback to employees and customers

Nextiva: The Connected Conversation Platform for Businesses. (n.d.). Nextiva. https://www.nextiva.com/
 Effective Communication

Reasons Why crafting and editing is important ?

1.Ensures Transparency
2.Improve communication skills 1.Clarity
3.Build effective Teams 2.Audience Engagement
4.Facilitates Innovation 3.Accuracy
5.Maintain Relationships 4.Conciseness

Study Anytime, Anywhere with AIB | Australia’s No.1 MBA Provider. (2024, February 2). Australian Institute of Business. https://www.aib.edu.au/
Departments and positions are associated with business communication-

1.Public Relations Department- Public Associate

2. Marketing Department - Marketing Associate

3.Human resources Department - Human Resource Associate

4.Sales Department - Sales Associate

5.Customer service department - Customer Service Associate

 Target Audience

● Why is it Important?
● Demographic
● Communication style and Preferences.

Burger, J., & Waishwell, L. (2001). Are we reaching the target audience? Evaluation of a fish fact sheet. Science of the Total Environment, 277(1-3), 77–86. https://doi.org/10.1016/s0048-9697(00)00864-0
Crafting and editing
meaningful business
messages
Know your message:
● Define the purpose
● Craft a clear subject line
● Stick to the point

Simplifying the complex information:

● Break it down
● Use plain language

Avoid Jargons & acronyms:

● Replace jargons with plain language
● Avoid acronyms
● Define Terms
Tone & Language:
● Maintain professionalism
● Understand the audience
● Consider emotion

Visual presentation, appealing & design:

● Choose a clean layout
● Include visual elements
● Select appropriate font
● Highlight key information
 Why is it Important?

Both are essential parts of crafting and editing business messages. It gives clarity, accuracy, and effectiveness to
the writing style of the message.

Editing Proofreading
It is what you first start after completing It is the last stage for checking grammar,
the draft. punctuation and spelling.
McCombes, S. (2023, May 15). Quick Guide to Proofreading | What, Why and How to Proofread. Scribbr. https://www.scribbr.co.uk/english-language/proofreading-guide/
 What are common
errors to watch out for?
Spelling and Grammar
Words
Wrong tense can
Wrong wording can change i.e. past,
change meaning future or present

Wrong Style of
Punctuation Language

Commas can also Language style is the

change the meaning way of writing
of sentence

Editing and Proofreading – The Writing Center • University of North Carolina at Chapel Hill . (2023, December 8). The Writing Center • University of North Carolina
at Chapel Hill. https://writingcenter.unc.edu/tips-and-tools/editing-and-proofreading/
 Feedback from
Personal
Supervisors
Providing good feedback is an art
which must given in a positive
manner so that others can use it for
their improvement.

Harreveld, B. (n.d.). Feedback from supervisors can be a good or bad experience. Here’s how to get it right. The Conversation.
https://theconversation.com/feedback-from-supervisors-can-be-a-good-or-bad-experience-heres-how-to-get-it-right-165757
 ,

Worth - 2.13 Million$ to Rogers

Communication Inc.
 Case of a Million
Dollar Comma
This agreement shall be effective from the date it
is made and shall continue in force for a period
of five (5) years from the date it is made, and
thereafter for successive five (5) year terms,
unless and until terminated by one year prior
notice in writing by either party. - Rogers
Communication Inc.

Ledohowski, L. (2023, April 17). The Comma Part 1: Case of the Million-Dollar Comma. Wizeprep. https://www.wizeprep.com/blog/how-
important-can-a-comma-be
How IHob saved IHop’s
Business?
 One of the biggest
Guessing Game in
History!!

Slotosch, A. (2023, June 27). 5 Business Communication Failure Examples and How to Avoid Them. Beekeeper.
https://www.beekeeper.io/blog/3-internal-communication-failures-that-turned-into-pr-disasters/
 Here are Three Important Points
Clarity and Accuracy and
Conciseness Audience Centric Professionalism
Simple Language Level of Expertise Edit
No Jargons Communication Style Grammatical Errors
Logical Organisation Cultural Background Verify Facts

I - Identify your message

M - Make it clear
P - Personalise for your audience
A - Address the need of the message
C - Choose an appropriate tone
T - Trial before sending
Have any
questions?
Contact Group 6 @ anytime !!
Deepesh Kandhari
Nisarg Kumar Patel
Praduman Yadav
Yishita Sehgal
Evneet Kaur