Family Name: Given Name:

Leydiane Costa de Souza

Student ID: Course:
S40057348 Certificate IV in Leadership and Management
Subject: Trainer’s name:
Leadership Communication
Assessment 1
Questions

Part A – Written Response

1. List 4 communication methods and provide examples for each method with its
strengths and weaknesses by completing the following table. (PC 1.3 PE 1 KE 8)

Communication methods Example Advantages Disadvantages

Oral Communication (Verbal Speeches, 1. Saving 1. Lengthy message
Communication) Discussions, paper work 2. Scope for
Debates, 2. Reduction misunderstanding
Face-to-face of message 3. Limited retention.
talk, preparation
Telephonic time
conversation, 3. Instant
Video feedback.
conferencing
,
Interview,
Chat.

Written Communication Notices, Documentary 1. Not be clear

(Verbal Communication) Messages, evidence 2. Misunderstanding
Circulars,
Reports,
E-mail,
Manuals

Kinesics Raised eye can be used to Facial expression needs

(Non-Verbal brow supplement verbal to be read in context.
Communication) indicates communication
one’s
surprise;
Creased
forehead
suggest
Worries;
pursed lips
shows one’s
 reservation
to reveal
one’s
comment;
Visual Communication Symbols, Can be extremely 1. Not be clear
Diagrams, useful when trying 2. Misunderstanding
Images, to explain
Arts, information that is
Sketches, intensively
Graphics complex.

2. Why are identifying targeted audiences and the purpose of communication important
when selecting a communication method? And provide one example. (PC 1.1 PE 2)
We all know that one of the biggest gaps in the most diverse corporate environments is
communication failure. This happens because, in most cases, people who are part of the
company and business, in general, are not aware that it is necessary to transmit information
clearly and objectively, so that the execution of processes organizations are as assertive as
possible.
Thus, creating this awareness and this habit in everyone, regardless of the positions held,
makes the processes run smoothly and the demands are carried out much more easily, thus
making it much easier to reach the objectives and extraordinary results.
When it is said that each individual is unique, it is not said randomly. Each person has their own
construction of meanings, which is guided by a whole cultural load acquired throughout their
existence. In other words, people do not act the same, as their ways of thinking are based on
cultural and particular issues.
Thus, the way of expressing yourself, the choice of words, the tone of voice or the means used
in communication influences both the way the listener will interpret the message received and
the way this message will be transmitted.
Because of this, it is important to understand who your recipient is, so that you can
communicate with them in a way that is easier for them to understand and also so that your
message is received exactly the way you transmitted it, no dubious interpretations in the
future.

3. You are the operating manager of Link Telecommunication Pty Ltd and are required to
plan an orientation session for new employees. The company has the following policies and
procedures:

• Visual communication is recommended

• Chart and graph are recommended for interpreting figures
• Jargon or slang are prohibited in a presentation or orientation
• The presenter should respect the others who have a different cultural background
• After the presentation or orientation, Q&A session must be given
 • Individual consultation should be encouraged
As the operating manager, you must consider the above policies and procedures and
consider three options as follows. Evaluate each communication method by completing
the following table. At least two points are addressed to each method (PC 1.3 PE 3 KE 1, 3)
Methods Advantages
Lecture Is a lecture that enriches the
level of knowledge of all
present, allowing them to
leave inspired to change the
services they develop or to
develop ideas that favor their
profession as well as the
company.
Coaching or mentoring Professionals achieve
excellence in the
performance of their duties,
without neglecting their
health and family, and are
aware that time is life and
that they are also responsible
for building quality of life at
work. He learns, through the
feedback technique, to
express his feelings of
approval and disapproval. It
recognizes itself as human,
with its strengths and
weaknesses, but focuses on
its strengths.
Online webinar Creation of elaborate,
informative and complete
content that can highlight the
brand's expertise. Generally,
the audience is willing to
spend this time to learn
something relevant to their
niche.
Disadvantages
Feeling dehumanized and
lack of interaction. A big
disadvantage of lectures is
their lack of human
interaction.
A significant disadvantage of
coaching is the need to
regularly “update” your
results. Immediately after
training, the listener is fuller
of strength and confidence,
but all of this quickly begins
to be forgotten. Here regular
classes or personal
persistence are needed.
A big disadvantage of
webinars is their lack of
human interaction. While
audiovisual interaction is
great, physical interaction
has long been associated
with learning.
4. From the scenario in Question 3, the company previously used a lecture-style
orientation for new employees and the HR manager wants to have the same style orientation
this year, but you do not agree with the HR manager. Explain the limitations of the lecture
style and recommend how the drawbacks can be overcome. (PC 1.2 PE 2)
As we are talking about new employees, I believe that they need to feel embraced and
belonging to the company, with the use of the lecture methodology, employees will not have
this feeling. The lecture is something too cold to welcome new collaborators, they need a
method for interaction.

5. After the orientation, one of the new employees requested a confidential meeting to
discuss their physical disabilities. In the meeting what are some potential barriers that you
may have? Provide details of relevant legislation. (PC 1.4 KE 1, 7)
Physical barriers are structural obstacles in natural or manmade environments that prevent or
block mobility (moving around in the environment) or access. Examples of physical barriers
include:
• Steps and curbs that block a person with mobility impairment from entering a building
or using a sidewalk;
• Mammography equipment that requires a woman with mobility impairment to stand;
and
• Absence of a weight scale that accommodates wheelchairs or others who have difficulty
stepping up.

What the legislations says:

Further, anyone who has physical disabilities must not be unequally treated under the
‘Disability Discrimination Act 1992’ and businesses (employers) must provide equal
opportunities to those who have disabilities and appropriate alternative communication
method must be given.

6. From Question 5, recommend possible solutions to minimise any negative impact on

the meeting? (PC 1.4 KE 7 PE 8)
To minimize problems in meeting;
 there should be a translator
 engaging listeners
 use of form communication methods
 explaining pints in depth
Part B – Case Study
Read the following scenario and complete Questions 7 to 9: Scenario A company is planning
to design an advertisement. This company is now about to commence a major sales
promotion and consider using Social Media Networks. As this is a new approach to the
targeted customers, the company needs to set up policies and guidelines for Social Media
Networks.
7. From the scenario, identify benefits of using social media networks for the sales
promotion. (PC 2.1)
Although it takes a little longer than a direct sale, it has a low customer acquisition cost, as it
consists of investment in relationships. Perhaps, the great advantage that motivates the focus
on social selling is the fact that, in one way or another, your brand, product or service will have
greater engagement with the public, bringing users closer to your company and values.
Among the benefits of social selling is the improvement of the relationship with the consumer.
Through strategy, the brand can create genuine bonds with the customer. Furthermore, the
social media environment is capable of concentrating customers that were previously difficult
to access for the brand. When approaching a niche company with relevant content, for
example, the customer tends to show more interest in the products and services offered.

8. From the following policies, select all policies that must be applied to the Social Media
Networks. (PC 2.1, 2.2)

No Policies Selected Not selected

1 the brand logo must x
be clearly presented
2 an explanation for x
the participants must
be clearly stated
3 the participants x
private information
 can be shared
4 the host of social x
media policies must
be obeyed
5 the venue and x
promotion duration
must be presented

9. The company also wants to make sure that the advertisement effectively influences
the targeted customers. Recommend ways to ensure that the message of the advertisement
successfully delivered to the targeted audience. (PC 2.3 PE 3)
 Make sure your ads are "on strategy" with your business positioning for customers to
understand easily
 Communicate a simple, single message.
 Stick with a likable style to attract more customers
 Be credible.
 Ask for the sale.
 Make sure the ad is competitive and out standing
 Make sure the ad looks professional