‘Number: Question Paper Code: 133 12B105 KARPAGAM COLLEGE OF ENGINEERING (Autonomous) Coimbatore ~ 32 END SEMESTER EXAMINATIONS ~ JANUARY 2014 MBA - Semester I 12B105 - MANAGERIAL COMMUNICATION Shrs Max. Marks: 100 Answer ALL questions PART- A (10x2 = 20 marks) Define communication. ‘What do you mean by External communication? ‘What is TCS in oral communication? What is Grapevine in communication? ‘What do you known about memos? ‘Why we need to write Business Letter? (OR) is the purpose of writing business letter? ‘ut the characteristics of effective Team. “What is order blanks? Write the difference between Formal and InFormal report. What is a Bibliography? PART-B (5x12 = 60 marks) 8) Discuss the Importance of Communication. (12) (OR) 'b) Describe briefly the principles of effective communication in a modern Economy. (12) 8) Explain briefly the advantages and disadvantages of oral communication. (2) (OR) 'b) Discuss the different barriers to communication. (12) 3.8) Describe the Function of Business letter. (12) (OR) b) Discuss the hints for drafting an Enquiry and replies. (12) 14.2) Explain the role of Body language in communication in detail. (12) (OR) b) Discuss the Guidelines for developing non-verbal communication skills in present scenario. (12) 15.a) Describe the principles and characteristics of a Good report. (12) (OR) b) Explain the Important Formats for preparing a Research report. (12) PAR’ (1x20 = 20 marks) 16. Case Study:- Draft a report for the considerations of the Board of Directors regarding the voluntary retirement scheme to be offered to the employees.