ter Number: * Question raper Vode. 1OUZDALS KARPAGAM COLLEGE OF ENGINEERING (Autonomous) Coimbatore — 32 END SEMESTER ARREAR EXAMINATIONS ~ MAY 2011 MBA-SemesterI = ———______ 09BA105 -MANAGERIAL COMMUNICATION —_$ rrr a. ‘ime: 3. hrs Max. Marks: 100 Answer ALL Questions (10x2 = 20 marks) ‘Compare and contrast written communication with oral communication. Write a brief note on the essentials of effective downward communication. ‘Write a brief note on Horizontal Communication. Mention the 7 C’s of Communication. Differentiate Memo and Minutes. ‘What are the particulars to be included in Tenders? Define Kinesics. State the Principles and guidelines followed in using Audio Visual aids. ‘What are the different types of business reports? Differentiate Circular and Notice? PART-B ($x12 = 60 marks) (a) Discuss about the Internal Communication in the Organisational Setting. a oR “Efficient Organization provides for an informal contact outside the usual channels of Communication” — Highlight in the present scenario. a “In business communication, courtesy and clarity are as important as conciseness and correctness”. Justify. (L OR "(b) “Psychological barriers arise from motives” — Discuss. (I — (b) Write an advertisement inviting tenders for the modernization of your office. (al mA (a) *....... Feedback acknowledges the Communication Message” — Discuss. a OR ‘(b) Define Team Building. How to make it effective? (1 15a) What are the steps that are suggested to write a report? Explain briefly. a ’ OR | (8) Draft report stating the Quarterly Financial Position of ABC Ltd. ( PART-C (1x20 = 20 marl "16. Case Study Prepare a report for submission to the board of Directors regarding the market potential of electronic equipment. A) Page 1 of 1