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Global Mobile Talent Landscape - Revised - V3
Global Mobile Talent Landscape - Revised - V3
April 2013
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Talent Neuron can help in selecting the most suitable location for setting up mobile innovation
center. We can help in identifying top mobile talent through our talent intelligence platform
Peer and Talent Insights Understand the capability of each potential location and
make data driven decisions on setup and expansion
2
Source: Talent Neuron website
Capabilities
CAPABILITIES
Talent Neuron has assisted over 100 companies in their global location analysis and site selection process
Proprietary
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TALENT NEURON 35 FUNCTIONs
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EXPANDING IN
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Zinnov 3
Summary
Summary
Rapid adoption of smart phones, expanding m-commerce market and adoption of enterprise mobility solutions is
creating significant opportunities in the mobile app space.
The global m-commerce market is expected to touch USD 119 Billion by 2015, a 180% increase from 2012. In
addition, enterprises have increased their adoption of Enterprise Mobility solutions driven by gains in operational
efficiency, employee needs and peer pressure.
The total number of global smartphone users crossed 1 Billion in 2012. Users are now spending over 2 hours a
day using mobile applications, double the time compared to 2010
Currently there are over 600,000 apps available in Apple’s App Store and Google Play stores respectively
Revenues from mobile and tablet apps market in 2012-13 stood at USD 25.2 Billion. App stores recorded 56
Billion downloads with iOS platform having a 75% share followed by Android with 17%
There were about 281,000 registered mobile developers in 2012. 57% of these developers have iOS skills and
32% have Android skills
However, job posting for mobile developers have doubled over the last two years, while the number of registered
developers has increased by only 13%. This has led to a significant demand supply gap
Graphic Design, iOS, Android, HTML 5, UX/UI, Windows 8 SDK etc. are some of the key skills that will witness
talent shortages in the next 2-3 years
4
Summary
Summary
What are companies doing to bridge the demand supply gap?
Talent Neuron Viewpoint – There is an intense competition for skilled mobile talent across the globe. In addition,
the dynamic nature of the industry is making it difficult for companies to find the right talent with updated skill sets.
Changing job requirements, inability to meet compensation and benefits expectations and location related
constraints are widening the supply demand talent gap.
To mitigate the challenges, companies need to streamline their recruitment processes, provide on the job training to
bridge skill gaps and aggressively use social media and mobile technology forums to reach further into the developer
community
5
Agenda
Topics Covered in the report
4 M&A Trends
Source: Talent Neuron research and analysis; IDC World Wide Mobile Phone Tracker 2012; Oracle White paper – Future of Talent Management; Strategy Analysis; PwC 7
Apps Market
Mobile Application Market
Revenues generated from Mobile and Tablet apps touched USD 25.2 Bn in 2012; Android applications
accounted for about 58% of the mobile downloads
REVENUES IN 2012-13: USD 25.2 BILLION GLOBAL MOBILE AND TABLET APPLICATIONS MARKET: 2012-13
56 Billion
Downloads
14 Billion
Downloads
• 88 out of every 100 apps downloaded in 2013 is expected be from the Google Play Store or the iTunes App
store
In Million Units
100
61
50
20 18
8 8
0
iOS Android Windows Blackberry Android iOS Symbian Blackberry Bada Windows
GLOBAL SMART PHONE MARKET SHARE BY OS – Android Popularity of Android Platform Is Expected To Rise
leads the market
Platform 2010 2012 2015
Windows
Blackberry
iOS
Android
Source: Talent Neuron; These skills are based on Talent Neuron’s social media and job positing connectors and have been flagged by intensity 10
Jobs Demand
Jobs Demand
Job postings for mobile developers have doubled over the last two years, while the number of
registered developers have increased by only 13% which has led to a vast demand supply gap
ONLINE JOB POSTINGS FOR SMARTPHONE OS MOBILE APPS JOB POSTINGS TOTAL MOBILE PROGRAMMER JOBS POSTED
LOCATION COMPANY
Vancouver EA
Boston Twitter
Tiburon EA
• Developers in Google center in Sao Paulo, focus on localizing products (such as Google maps) for the Brazilian market
Source: Talent Neuron Platform
Note: List is not exhaustive 13
Global Locations
Leading companies with development centers in EMEA and APAC
Leading mobile development companies are increasingly leveraging emerging global locations in India
and China for mobile development
LOCATION COMPANY
London Skype, EA
Dublin Facebook
Helsinki and
Google, Rovio
Espoo
Frankfurt EA
Tallinn Skype
Whatsapp Russia
Melbourne EA
Hyderabad Facebook, EA
Espoo
Warsaw Moscow
Dublin
Seattle London
Portland Toronto Munich
Madrid Rome Beijing Tokyo
Bay Area New York
Amsterdam Raanana
San Francisco Austin Tel Aviv Shanghai
New Delhi
Bangalore
Sao Paulo
Sydney
• Talent in the APAC region predominantly work on Android platform and the availability of iOS and Blackberry developers in this
region is low
• Over the last 2-3 years Finland, Tel Aviv and Moscow have emerged as key locations for mobile development
Sao Paulo
Munich Tokyo
Espoo
Moscow Amsterdam
Sydney CHALLENGERS
5 Madrid
Warsaw
Kiev
NCR
Bangalore Beijing
Dublin Shanghai
Raanana
EMERGING
0 25,000 50,000
• Mobile merger and acquisition activity increased significantly last year and is expected to maintain
momentum in 2013
• In 2011, the total value of the deals grew by 100% from 2010 and stood at USD $18.8 billion
Sourcebits San Francisco 350+ GE, SAP, Intel, MIT, P&G, Coca-Cola, Knocking, TwitPic
E&Y, Universal Pictures, Diageo (Guinness), NHS, Jaguar, Land Rover, Bombardier
Intelect Soft Campbell 150+
AT&T, Toshiba, Asics, The Mayo Clinic, Texas Instruments, Philips, Pearson, GM
Applico Boston 150+
Microsoft
QBurst Kochi 175+
Mobisoft Houston 150+ TCS, Travel Leaders, diestel, Push legal, Gooru
Microsoft and Nokia to invest $24 million in three-year AppCampus app development program in Aalto
University at Finland
Source: Talent Neuron research; Talent Neuron University connector, University websites 21
Fresh Talent
Leading Universities – Mobile Development
With increasing demand for mobile development jobs, universities have started offering courses on
mobile application development (2/2)
Aalto University Mobile App Development Program
Malmo University Mobile Application Development
University of Course: Mobile Application Development
Greenwich
Sweden Finland
Sheffield Hallam MSc Mobile Computing Applications
University
United
The Manchester Mobile Applications Development
Kingdom
College
The Harvard Mobile Operating Systems And Applications
Leeds Metropolitan Msc
university Mobile Device Application Development
The University of Mobile Application Development
Buckingham
University of Bradford Msc Mobile Applications
Glasgow Caledonian Msc Advanced Computing (Mobile Application
University Development/Web Syst…
University of Kent Msc Mobile Application Design
Source: Talent Neuron research; Talent Neuron University connector, University websites 22
Talent Neuron Viewpoint
Talent Neuron View Point - Recruitment Challenges and Strategy
Companies need to adapt quickly and start using social media and mobile technology, fast track
application processes and customized job descriptions to hire top mobile talent
Intense war for talent Changing job requirements
Slack job descriptions coupled
• Due to low availability mobile • Every mobile solution/platform with training
based skills, there is an high has a different job requirement
competition for talent among • Recruiters and HR teams need to • Finding all the mobile development
companies understand the underlying mobile skills in one candidate is difficult
RECRUITMENT CHALLENGES
• In addition, due to the dynamic technology and requirements due to the flux nature of industry.
nature of the industry finding before writing job descriptions Hence stringent job descriptions
talent with updated skill sets is • Not being able to comprehend will reduce the potential
becoming challenging location related trends is a key candidates pool
barrier. For ex. finding potential • Companies are offering training on
RECRUITMENT STRATEGIES
iOS developers in countries like the job to bridge skill gaps. This
China and India is lot more difficult also helps to attract candidates
compared to Android developers
Source: Talent Neuron Talent Outlook survey 2013, Talent Neuron Monitor ; Simply Hired Mobile Recruiting Outlook 2013, Monster Thinking, CIO Magazine 23
4701 Patrick Henry Dr.
Building 7
Santa Clara
CA – 95054
Phone: +1-408-716-8432
24
Appendix
M&A
Few Acquisitions
Acquisitions are mainly driven by Talent gap, Large organization are aggressively acquiring small
apps developing firms to get mobile talent (2/2)
Source: Talent Neuron research, Talent Neuron Monitor, Company press releases 26
M&A
Few Acquisitions
Acquisitions are mainly driven by Talent gap, Large organization are aggressively acquiring small
apps developing firms to get mobile talent (1/2)
Year Company Country Function
2009 AdMob USA Mobile Advertising
2010 Lab Pixies Israel Developer of personalized web gadgets
2010 Agnilux USA Server Technology
2010 BumpTop Canada Desktop environment - Plans to revamp for new tablet
2010 Zetwire Canada Mobile payment service
Google 2010 Quiksee Israel Online video in Google Maps
2010 BlindType Greece Touch typing in Android
2010 Talknin USA Feedback platform for business
2011 PittPatt USA Facial recognition software
2011 Motorola Mobility USA Protecting viability of Android
2011 Clever Sense USA Location based ads
2012 Sparrow France E-mail application
Source: Talent Neuron research, Talent Neuron Monitor, Company press releases 27
Mobile Patents
Mobile Patents
Samsung owns the largest portfolio of patents and was one of the companies with highest
percentage of patents issued in the last 5 years
Mobile Patent Portfolio of leading players
Sony
Medium Acceptance
HP Siemens
50%
Nokia
Low Acceptance
0 6,000 12,000
• An increasing number of organizations are looking for professionals with experience in e-commerce
vehicles and in particular mobile products
• Salary paid for Android developers are slightly higher than iOS developers due to increasing demand
• Companies are being forced to increase wages, retrain software engineers, outsource work to third-party
developers to meet the demand
Source: Talent Neuron Platform, Talent Neuron Surveys on Salary 2011, 2012 29
4701 Patrick Henry Dr.
Building 7
Santa Clara
CA – 95054
Phone: +1-408-716-8432
30