Name: Sadia Shamshad

SAP #
Semester: 4th
Course: MSPM

Company: APPLE
Industry: Tech
Sector: Handheld and Laptop Devices, Operating System

Apple is world renowned tech company and leader in its sector. Apple is famous for its un-matched
handheld devices like iPhone, iPad and Apple Watch and laptops as Macbook. The company is also
creating its own Operating Systems like iOS with un-beaten performance. It can be seen in below
table that the company has accomplished great milestones in tech industry due to which it has
gained 3rd position from 5th since 2014 to 2019. The major advancements in its iOS and compatibility
with Microsoft and Google has helped it greatly in making huge profits and assets. Hiring and
retention rate has also increased significantly.

Apple
Fortune 500 Sales/Revenu Profits
Details Assets Employees
Positions e ($, millions)
2019 3 $265,595 $59,531.00 $365,725 132,000
2014 5 $170,910 $37,037.00 $207,000 97,200
Change (+ -) in % 40% 55% 61% 77% 36%

Company: Microsoft
Industry: Tech
Sector: Handheld and Laptop Devices, Operating System & Softwares

Microsoft, founded by Bill Gates in 1975 is competing the tech industry by its handheld and laptop
devices as well as ruling the operating systems sector by its ‘Windows’. It is also well known through
its most famous Office Suite. Most of the personal computers are operated on Windows OS as it
provides a very user friendly interface. The company has suffered a lot after the incorporation of
Microsoft made apps on apple devices. The reason why its profits and employees retention have
gone down by 22% and 4% respectively.

Microsoft
Fortune 500 Profits
Details Sales/Revenue Assets Employees
Positions ($, millions)
2019 26 $110,360 $16,571.00 $258,848 131,000
2014 34 $77,849 $21,863.00 $142,431 128,000
Change (+ -) in % 24% 42% -24% 82% 2%

Company: Facebook
Industry: Tech
Sector: Social Media and connectivity

Facebook is the leading social media website and app that has grown dramatically due to launch of
its various services and acquisition of several brands/companies like Whatsapp, Instagram, Oculus
etc. It offered many kinds of updates like Whatsapp status, messenger for kids, Whatsapp Business,
Facebook Workplace, Facebook Market place etc due to which its business has increase manifolds.
It is quite visible in the table below that in five years from 2014 to 2019 Facebook has appreciated
its ranking from 341st to 57th with an increase in profit of 1374% which is mind blowing. Its assets
has also raised by 444% and employees has boosted up by 287%.

Facebook
Fortune 500 Profits
Details Sales/Revenue Assets Employees
Positions ($, millions)
2019 57 $55,838 $22,112.00 $97,334 35,587
2014 341 $7,872 $1,500.00 $17,895 9,199
Change (+ -) in % 83% 609% 1374% 444% 287%