Sample Report Consumer Appliances Home Laundry Appliances

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COM SAMPLE REPORT FOR ILLUSTRATION ONLY
LIST OF CONTENTS AND TABLES

Home Laundry Appliances in Russia - Category analysis ............................................................. 1
Headlines ........................................................................................................................................ 1
Trends ............................................................................................................................................. 1
Competitive Landscape .................................................................................................................. 2
Prospects ........................................................................................................................................ 3
Category Data ................................................................................................................................. 4
Table 1 Sales of Home Laundry Appliances by Category: Volume 2006-2011 ......... 4
Table 2 Sales of Home Laundry Appliances by Category: Value 2006-2011 ............ 4
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth
2006-2011 ...................................................................................................... 5
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth
2006-2011 ...................................................................................................... 5
Table 5 Sales of Automatic Tumble Dryers by Format: % Breakdown 2006-
2011 ............................................................................................................... 6
Table 6 Sales of Automatic Washing Machines by Format: % Breakdown
2006-2011 ...................................................................................................... 6
Table 7 Sales of Automatic Washing Machines by Volume Capacity: %
Breakdown 2006-2011 ................................................................................... 6
Table 8 Company Shares of Home Laundry Appliances 2007-2011 ......................... 7
Table 9 Brand Shares of Home Laundry Appliances 2008-2011 ............................... 7
Table 10 Forecast Sales of Home Laundry Appliances by Category: Volume
2011-2016 ...................................................................................................... 8
Table 11 Forecast Sales of Home Laundry Appliances by Category: Value
2011-2016 ...................................................................................................... 8
Table 12 Forecast Sales of Home Laundry Appliances by Category: % Volume
Growth 2011-2016 ......................................................................................... 9
Table 13 Forecast Sales of Home Laundry Appliances by Category: % Value
Growth 2011-2016 ......................................................................................... 9
Consumer Appliances in Russia - Industry Overview .................................................................. 11
Executive Summary ...................................................................................................................... 11
Market Recovers As Signs of Recession Begin To Fade ........................................................ 11
More Hectic Consumer Lifestyles Affect Sales of Small Appliances ....................................... 11
Premium Segment Does Well in 2011 ...................................................................................... 11
Electrical Goods Retailers Multiples Sees Further Gains......................................................... 11
Optimistic Outlook for the Future Development of Consumer Appliances ............................... 12
Key Trends and Developments .................................................................................................... 12
the Market Sees Further Growth As Economic Recovery Gains Strength .............................. 12
Consumers Are Ready To Spend More on Added-value Products ......................................... 13
Consumers Look for Products Which Save Time and Space .................................................. 14
the Number of Purchases Paid by Instalments Increases ....................................................... 15
Changes in Consumers’ Lifestyles Affect the Choice of Distribution Channel ......................... 16
Market Indicators........................................................................................................................... 17
Table 14 Household Penetration of Selected Total Stock Consumer Appliances
by Category 2006-2011 ............................................................................... 17
Table 15 Replacement Cycles of Consumer Appliances by Category 2007-
2011 ............................................................................................................. 18
© Euromonitor International
WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY
Market Data ................................................................................................................................... 19

Table 16 Sales of Consumer Appliances by Category: Volume 2006-2011 .............. 19
Table 17 Sales of Consumer Appliances by Category: Value 2006-2011 ................. 19
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2006-
2011 ............................................................................................................. 19
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2006-
2011 ............................................................................................................. 20
Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding
Split: Volume 2006-2011 ............................................................................. 20
Split: Value 2006-2011................................................................................. 21
Split: % Volume Growth 2006-2011 ............................................................ 23
Split: % Value Growth 2006-2011 ............................................................... 24
Table 24 Sales of Small Appliances by Category: Volume 2006-2011 ...................... 25
Table 25 Sales of Small Appliances by Category: Value 2006-2011 ......................... 26
Table 26 Sales of Small Appliances by Category: % Volume Growth 2006-2011 ..... 27
Table 27 Sales of Small Appliances by Category: % Value Growth 2006-2011 ........ 28
Table 28 Company Shares of Major Appliances 2007-2011 ...................................... 29
Table 29 Brand Shares of Major Appliances 2008-2011 ............................................ 30
Table 30 Company Shares of Small Appliances 2007-2011 ...................................... 31
Table 31 Brand Shares of Small Appliances 2008-2011 ............................................ 32
Table 32 Major Appliances by Distribution Format: % Breakdown 2006-2011 .......... 33
Table 33 Small Appliances by Distribution Format: % Breakdown 2006-2011 .......... 34
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2011-
2016 ............................................................................................................. 35
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2011-
2016 ............................................................................................................. 35
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume
Growth 2011-2016 ....................................................................................... 35
Table 37 Forecast Sales of Consumer Appliances by Category: % Value
Growth 2011-2016 ....................................................................................... 35
Table 38 Forecast Sales of Major Appliances by Category and by Built-
in/Freestanding Split: Volume 2011-2016 ................................................... 36
in/Freestanding Split: Value 2011-2016 ...................................................... 37
in/Freestanding Split: % Volume Growth 2011-2016 .................................. 38
in/Freestanding Split: % Value Growth 2011-2016 ..................................... 39
Table 42 Forecast Sales of Small Appliances by Category: Volume 2011-2016 ...... 40
Table 43 Forecast Sales of Small Appliances by Category: Value 2011-2016 ......... 42
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth
2011-2016 .................................................................................................... 43
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth
2011-2016 .................................................................................................... 44
Sources ......................................................................................................................................... 45
Summary 1 Research Sources ........................................................................................ 45
HOME LAUNDRY APPLIANCES IN

RUSSIA - CATEGORY ANALYSIS
HEADLINES
 Retail sales of home laundry appliances see a healthy increase of 9% in volume terms and
8% in current value terms in 2011
 Retailers and manufacturers use price discounting to stimulate sales of laundry appliances
 Automatic washing machines continues to grow, whilst semi-automatic washing machines
declines
 Unit prices decline by 1% in 2011 to reach RUB14,110 per unit
 Indesit Russia remains the leader in home laundry appliances in 2011, with a 29% share of
volume sales
 Home laundry appliances is expected to increase by a retail volume CAGR of 5% over the
forecast period, to reach 6.2 million units by 2016
TRENDS
 Home laundry appliances in Russia saw a 9% volume increase in 2011, to reach 4.8 million
units. Growing disposable incomes amongst all consumer segments and increasing
opportunities for durables lending stimulated the overall growth of home laundry appliances in
the country in the year. Slightly lower growth was seen in 2011 than in 2010. However, the
first quarter of 2011 was very strong. When comparing on a like-for-like basis, companies
reported strong double-digit growth, on average 20% up on the same quarter the previous
year. However, the strong double-digit growth during the first quarter of the year translated
into rather modest growth by the end of 2011.
 The growth in current value terms, however, was lower than the growth in volume terms.
Average unit prices declined over the year in all categories of home laundry appliances, with
the biggest decline of 3% seen in semi-automatic washing machines. After having a hard time
during the economic instability in the country, companies faced strong price competition,
which continued throughout 2011. Consequently, consumers benefited from price discounting,
as they could get better products for less money. This resulted in a polarisation trend, which
eased the decline of average unit prices to 1%, to reach RUB14,110 per unit.
 2011 saw a trend towards higher washing machine load capacity, with the volume share of
5.5-5.9 kg machines rising by one percentage point to 24%. The main reason for this was the
reduced prices of these types of laundry appliances. In 2011 consumers could afford to buy
an automatic washing machine with a bigger load capacity for the same price as a traditional
5.0-5.4 kg machine before the crisis.
 Built-in tumble dryers recorded the fastest retail volume growth of 12% in 2011. This was
derived from their small sales base.
 Semi-automatic washing machines was the only category to post a decline in volume sales in
2011. This type of washing machine is gradually losing popularity in the Russian market. More
consumers living in rural areas prefer to buy a fully automatic washing machine, realising its
benefits, and being attracted by relatively low prices. Semi-automatic washing machines,
however, will not completely disappear from the Russian market over the course of the
forecast period, as they are very popular to purchase for summer houses.
 In 2011, built-in home laundry appliances continued to post higher volume growth than
freestanding home laundry appliances. Currently in Russia, built-in home laundry appliances
are still not very popular due to their higher price and Russians’ habit of placing washing
machines in bathrooms, which are usually not designed for built-in appliances. However,
Russians are rapidly following Western European trends, where built-in appliances already
have gained a significant share of sales. Therefore, it is expected that over the course of the
forecast period, a growing number of new dwellings and European influence will drive the
growth of built-in home laundry appliances in Russia.
 Sales of home laundry appliances are mainly concentrated in electrical goods retailers
(multiples and independents). This channel held a volume share of 78% in 2011, static on the
previous year. Russian consumers like the possibility of paying by instalments and seeking
the advice of qualified staff when purchasing laundry appliances through this channel. Internet
retailing is the fastest developing distribution channel for home laundry appliances, seeing an
increase in volume sales of 26% in 2011.
COMPETITIVE LANDSCAPE
 Home laundry appliances is dominated by multinational companies, with Indesit Russia and
Electrolux Major Appliances Russia being far ahead of the other companies in 2011. The
leaders accounted for 29% and 19% volume shares in 2011 respectively, together accounting
for nearly half of sales. These companies enjoy the lead due to being well developed and
recognised by the majority of consumers, as well as their brands having a high profile and
widespread availability. They were both confident in 2011 and saw increases in volume sales
in comparison with the previous year despite ongoing competition from other companies.

Content removed from sample


PROSPECTS
 Home laundry appliances is expected to maintain steady and healthy volume growth, with a
CAGR of 5% over the forecast period, thus exceeding Western European averages. This
growth will be largely thanks to the improving economic situation in Russia, along with
growing disposable incomes and more widely available opportunities for durables lending.
Automatic washing machines will remain the dominant type of home laundry appliance, with a
98% volume share in 2016.


CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2006-2011
'000 units
2006 2007 2008 2009 2010 2011
Built-in Home Laundry

Appliances
Freestanding Home
Laundry Appliances Data removed from sample
Automatic Tumble Dryers
- Built-in Tumble Dryers
- Freestanding Tumble
Dryers
Automatic Washer Dryers
- Built-in Washer Dryers
- Freestanding Washer
Dryers
Automatic Washing
Machines
- Built-in Automatic
Washing Machines
- Freestanding
Automatic Washing
Machines
Semi-Automatic Washing
Machines
Other Home Laundry
Appliances
- Other Built-in Home
Laundry Appliances
- Other Freestanding
Home Laundry Appliances
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 2 Sales of Home Laundry Appliances by Category: Value 2006-2011
Rb million
2006 2007 2008 2009 2010 2011

Appliances Data removed from sample
Freestanding Home
Laundry Appliances
Dryers

- Freestanding Washer Data removed from sample
Dryers
Automatic Washing
Machines
Washing Machines
- Freestanding
Automatic Washing
Machines
Machines
Other Home Laundry
Appliances
Laundry Appliances
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2006-

2011
% volume growth
2010/11 2006-11 CAGR 2006/11 Total
Built-in Home Laundry Appliances

Freestanding Home Laundry Appliances
Automatic Tumble Dryers Data removed from sample
- Freestanding Tumble Dryers
- Freestanding Washer Dryers
Automatic Washing Machines
- Built-in Automatic Washing Machines
- Freestanding Automatic Washing
Machines
Semi-Automatic Washing Machines
Other Home Laundry Appliances
- Other Built-in Home Laundry Appliances
- Other Freestanding Home Laundry
Appliances
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2006-2011
% current value growth

2010/11 2006-11 CAGR 2006/11 Total
Built-in Home Laundry Appliances Data removed from sample


- Freestanding Tumble Dryers Data removed from sample
Machines
Appliances
Table 5 Sales of Automatic Tumble Dryers by Format: % Breakdown 2006-2011
% retail volume
2006 2007 2008 2009 2010 2011
Condenser Data removed from sample

Ventilator
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 6 Sales of Automatic Washing Machines by Format: % Breakdown 2006-2011
% retail volume
2006 2007 2008 2009 2010 2011
Front-Loading Data removed from sample

Top-Loading
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown

2006-2011
% retail volume
2006 2007 2008 2009 2010 2011
<5 kg
5-5.4 kg Data removed from sample
5.5-5.9 kg
6.0-9.9 kg
10.0-11.9 kg
12.0-14.9 kg
15+ kg
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 8 Company Shares of Home Laundry Appliances 2007-2011
% retail volume
Company 2007 2008 2009 2010 2011
Data removed from sample
Total 100.0 100.0 100.0 100.0 100.0

Table 9 Brand Shares of Home Laundry Appliances 2008-2011
% retail volume
Brand Company 2008 2009 2010 2011
Total 100.0 100.0 100.0 100.0

Table 10 Forecast Sales of Home Laundry Appliances by Category: Volume 2011-2016
'000 units
2011 2012 2013 2014 2015 2016

Appliances
Freestanding Home
Laundry Appliances Data removed from sample
Dryers
Dryers
Automatic Washing
Machines
Washing Machines
- Freestanding
Automatic Washing
Machines
Machines
Other Home Laundry
Appliances
Laundry Appliances
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 11 Forecast Sales of Home Laundry Appliances by Category: Value 2011-2016
Rb million
2011 2012 2013 2014 2015 2016

Freestanding Home
Laundry Appliances
Dryers
- Freestanding Washer Data removed from sample
Dryers
Automatic Washing
Machines
Washing Machines
- Freestanding
Automatic Washing
Machines
Machines
Other Home Laundry
Appliances
Laundry Appliances
trade sources
Table 12 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth

2011-2016
% volume growth
2015/16 2011-16 CAGR 2011/16 Total

Machines
Appliances
trade sources
Table 13 Forecast Sales of Home Laundry Appliances by Category: % Value Growth

2011-2016
% constant value growth

2011-16 CAGR 2011/16 TOTAL

- Freestanding Automatic Washing Machines
- Other Freestanding Home Laundry Appliances
trade sources
CONSUMER APPLIANCES IN RUSSIA

- INDUSTRY OVERVIEW
EXECUTIVE SUMMARY
Market Recovers As Signs of Recession Begin To Fade

The consumer appliances market started recovering from the economic crisis at the beginning
of the second quarter of 2010, and recovery accelerated, as the economy in the country gained
strength. Delayed purchases greatly impacted the market, as sales were boosted when
consumers’ purchasing power started to return. Less essential appliances still experienced
rather moderate growth, but growth was boosted when consumers regained confidence in the
labour market and their financial stability. Major appliances, which was more negatively affected
during the time of turmoil in the country and demonstrated a poorer performance in 2009, also
saw a rebound in 2010 and 2011.
More Hectic Consumer Lifestyles Affect Sales of Small Appliances

Due to rapid economic development, consumers’ lifestyles are becoming more hectic. As
people spend more time at work and in traffic jams, they are starting to look for ways to reduce
the time spent doing domestic chores and to ease their daily housework, such as cooking,
ironing and cleaning. However, solutions in terms of purchasing additional appliances are often
limited by storage problems, as Russian households tend to be rather small. In 2011, small
appliances which help consumers to ease the daily housework and save time, and do not take
up much space, were particularly popular.
Premium Segment Does Well in 2011

The premium segment, which suffered losses during the economic crisis, returned to growth
in 2011. Owing to the growing disposable incomes of the population and returning consumer
confidence, demand for added-value products increased. Consumers returned to their pre-crisis
spending habits, and were looking for more sophisticated products, paying attention to design,
innovation and the latest trends. This was particularly true for small appliances, which saw a
strong average unit price increase in current terms in 2011. Less essential products, such as
coffee machines, dishwashers and automatic washer dryers, also saw favourable growth.
Consumers were ready to pay more to get additional value and good service when their
incomes increased.
Electrical Goods Retailers Multiples Sees Further Gains

Although electrical goods retailers multiples historically accounted for the biggest share of
volume sales, it still saw further development in 2011. Consumers appreciate good service,
expert advice, after-sales care and a wide choice of products, which are offered by chains.
Internet retailing saw further rapid development in 2011, as new internet stores opened in the
year. Traditional store-based retailers also increased their share of goods sold through the
internet. Internet stores have a price advantage compared with store-based retailers. Moreover,
more consumers appreciate the poss bility to make objective comparisons of different models,
prices and brands.
Optimistic Outlook for the Future Development of Consumer Appliances

The consumer appliances market in Russia still holds great potential. It is anticipated that it
will demonstrate further confident growth over the course of the forecast period. The economy of
the country is well-placed for further development due to natural recourses such as oil, gas and
mineral reserves. The most dynamic categories, such as built-in appliances, are likely to see a
strong performance, whilst the most saturated categories, such as washing machines and
fridge-freezers, will see a growing number of replacements and accelerating growth in value
terms, driven by premiumisation. Within small consumer appliances, the highest growth rates
are expected in categories which meet the latest health and wellness trend, and respond to
consumers’ demands for appliances which help them to save time and space.
KEY TRENDS AND DEVELOPMENTS
the Market Sees Further Growth As Economic Recovery Gains Strength
Current Impact
Outlook
Future Impact
Consumers Are Ready To Spend More on Added-value Products
Current Impact
Outlook
Future Impact
Consumers Look for Products Which Save Time and Space
Current Impact
Outlook
Future Impact
the Number of Purchases Paid by Instalments Increases
Current Impact
Outlook
Future Impact
Changes in Consumers’ Lifestyles Affect the Choice of Distribution

Channel
Current Impact
Outlook
Future Impact
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by
Category 2006-2011
% households
2006 2007 2008 2009 2010 2011
Dishwashers
Automatic Washing Data removed from sample
Machines
Machines
Built-In Hobs
Ovens
Cooker Hoods
Cookers
Range Cookers
Microwaves
Electric Wine Coolers/
Chillers
Freezers
Fridge Freezers
Fridges
Room Air Conditioners
Split Air Conditioners
Window Air Conditioners
Cooling Fans
Food Preparation
Appliances
Heating Appliances
Irons
Body Shavers
Hair Care Appliances
Oral Care Appliances
Coffee Machines
Freestanding Hobs
Mini Ovens
Cylinder Vacuum Cleaners
Handheld Vacuum Cleaners
Stick Vacuum Cleaners
Upright Vacuum Cleaners
Wet and Dry Vacuum
Cleaners
Source: Euromonitor International from official statistics, trade associations, trade interviews
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2011
Replacement cycles - years

2007 2008 2009 2010 2011
Dishwashers
Automatic tumble dryers Data removed from sample
Automatic washer dryers
Automatic washing
machines
Machines
Built-In Hobs
Ovens
Cooker hoods
Cookers
Range cookers
Microwaves
Electric wine coolers/

chillers
Freezers Data removed from sample
Fridge freezers
Fridges
Room air conditioners
Split
Window Air Conditioners
Cooling fans
Food preparation
appliances
Heating appliances
Irons
Body shavers
Hair care appliances
Oral hygiene appliances
Coffee machines
Freestanding Hobs
Mini-Ovens
Cylinder vacuum cleaners
Handheld vacuum cleaners
Stick Vacuum Cleaners
Upright vacuum cleaners
Wet and dry vacuum
cleaners
Source: Euromonitor International from official statistics, trade associations, trade interviews
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2006-2011
'000 units
2006 2007 2008 2009 2010 2011
Major Appliances Data removed from sample

Small Appliances
Consumer Appliances
Table 4 Sales of Consumer Appliances by Category: Value 2006-2011
Rb million
2006 2007 2008 2009 2010 2011

Small Appliances
Consumer Appliances
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
% volume growth
2010/11 2006-11 CAGR 2006/11 Total

Small Appliances
Consumer Appliances 6.9 2.3 11.9
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2006-2011

2010/11 2006-11 CAGR 2006/11 Total
Major Appliances
Small Appliances Data removed from sample
Consumer Appliances
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split:

Volume 2006-2011
'000 units
2006 2007 2008 2009 2010 2011
Built-in Dishwashers
Freestanding Dishwashers
Dishwashers
Appliances
Freestanding Home
Laundry Appliances
Dryers
Dryers
Automatic Washing
Machines
Washing Machines
- Freestanding
Automatic Washing
Machines
Machines
Other Home Laundry
Appliances
Laundry Appliances
Built-in Large Cooking

Appliances
Freestanding Large
Cooking Appliances
Built-in Hobs Data removed from sample
Ovens
Cooker Hoods
- Built-in Cooker Hoods
- Freestanding Cooker
Hoods
Cookers
Range Cookers
Large Cooking Appliances
Built-in Microwaves
Freestanding Microwaves
Built-in Refrigeration
Appliances
Freestanding
Refrigeration Appliances
Chillers
- Built-in Electric
Wine Coolers/Chillers
- Freestanding Electric
Freezers
- Built-in Freezers
- Freestanding Freezers
Fridge Freezers
- Built-in Fridge
Freezers
- Freestanding Fridge
Freezers
Fridges
- Built-in Fridges
- Freestanding Fridges
Microwaves
Built-In Major Appliances
Freestanding Major
Appliances
Major Appliances , , , , , ,
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split:

Value 2006-2011
Rb million
2006 2007 2008 2009 2010 2011
Dishwashers
Appliances
Freestanding Home
Laundry Appliances

Dryers
Dryers Data removed from sample
Automatic Washing
Machines
Washing Machines
- Freestanding
Automatic Washing
Machines
Machines
Other Home Laundry
Appliances
Laundry Appliances
Appliances
Freestanding Large
Cooking Appliances
Built-in Hobs
Ovens
Cooker Hoods
Hoods
Cookers
Range Cookers
Built-in Microwaves
Appliances
Freestanding
Chillers
- Built-in Electric
Freezers
- Built-in Freezers
Fridge Freezers
- Built-in Fridge
Freezers
Freezers
Fridges
- Built-in Fridges
Microwaves
Built-In Major Appliances Data removed from sample

Freestanding Major
Appliances
Major Appliances
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: %

Volume Growth 2006-2011
% volume growth
2010/11 2006-11 CAGR 2006/11 Total
Dishwashers
Freestanding Home Laundry Appliances Data removed from sample
Machines
Appliances
Built-in Large Cooking Appliances
Freestanding Large Cooking Appliances
Built-in Hobs
Ovens
Cooker Hoods
- Freestanding Cooker Hoods
Cookers
Range Cookers
Built-in Microwaves
Built-in Refrigeration Appliances
Freestanding Refrigeration Appliances
Electric Wine Coolers/Chillers
- Built-in Electric Wine Coolers/
Chillers
- Freestanding Electric Wine Coolers/
Chillers
Freezers
- Built-in Freezers
Fridge Freezers
- Built-in Fridge Freezers
- Freestanding Fridge Freezers
Fridges
- Built-in Fridges Data removed from sample
Microwaves
Freestanding Major Appliances
Major Appliances
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: %

Value Growth 2006-2011

2010/11 2006-11 CAGR 2006/11 Total
Dishwashers
Freestanding Home Laundry Appliances Data removed from sample
Machines
Appliances
Built-in Hobs
Ovens
Cooker Hoods
Cookers
Range Cookers
Built-in Microwaves
Chillers
Chillers
Freezers
- Built-in Freezers
Fridge Freezers Data removed from sample
Fridges
- Built-in Fridges
Microwaves
Major Appliances
Table 11 Sales of Small Appliances by Category: Volume 2006-2011
'000 units
2006 2007 2008 2009 2010 2011
Air Purifiers
Cooling
Dehumidifiers
Humidifiers
Other Air Treatment
Products
Air Treatment Products
Blenders
Citrus Pressers
Food Processors
Grinders and Choppers
Juice Extractors
Mixers
Smoothie Makers
Other Food Preparation
Appliances
Food Preparation
Appliances
Convector Heaters
Electric Blankets
Electric Fires
Fan Heaters
Oil-filled Radiators
Panel Heaters
Other Heating Appliances
Heating Appliances
Irons
Body Shavers
Other Personal Care
Appliances
Personal Care Appliances
Breadmakers
Coffee Machines
Deep Fat Fryers
Electric Grills
Electric Steamers
Freestanding Hobs
Mini Ovens
Rice Cookers
Rotisseries and Roasters Data removed from sample
Sandwich Makers
Slow Cookers
Toasters
Waffle Makers
Other Small Cooking
Appliances
Small Cooking Appliances
Coffee Mills
Food and Meat Slicers
Kettles
Other Small Kitchen
Appliances (Non-Cooking)
Small Kitchen
Standard Vacuum Cleaners
Robotic Vacuum Cleaners
Vacuum Cleaners
Small Appliances
Table 12 Sales of Small Appliances by Category: Value 2006-2011
Rb million
2006 2007 2008 2009 2010 2011
Air Purifiers
Cooling
Dehumidifiers
Humidifiers Data removed from sample
Other Air Treatment
Products
Blenders
Citrus Pressers
Food Processors
Juice Extractors
Mixers
Smoothie Makers
Appliances
Food Preparation
Appliances
Convector Heaters
Electric Blankets
Electric Fires
Fan Heaters
Panel Heaters
Heating Appliances
Irons
Body Shavers
Other Personal Care

Appliances
Breadmakers Data removed from sample
Coffee Machines
Deep Fat Fryers
Electric Grills
Electric Steamers
Freestanding Hobs
Mini Ovens
Rice Cookers
Rotisseries and Roasters
Sandwich Makers
Slow Cookers
Toasters
Waffle Makers
Other Small Cooking
Appliances
Coffee Mills
Kettles
Other Small Kitchen
Small Kitchen
Vacuum Cleaners
Small Appliances
Table 13 Sales of Small Appliances by Category: % Volume Growth 2006-2011
% volume growth
2010/11 2006-11 CAGR 2006/11 Total
Air Purifiers
Cooling
Dehumidifiers Data removed from sample
Humidifiers
Other Air Treatment Products
Blenders
Citrus Pressers
Food Processors
Juice Extractors
Mixers
Smoothie Makers
Other Food Preparation Appliances
Food Preparation Appliances
Convector Heaters
Electric Blankets
Electric Fires
Fan Heaters
Panel Heaters

Heating Appliances
Irons
Body Shavers Data removed from sample
Other Personal Care Appliances
Breadmakers
Coffee Machines
Deep Fat Fryers
Electric Grills
Electric Steamers
Freestanding Hobs
Mini Ovens
Rice Cookers
Sandwich Makers
Slow Cookers
Toasters
Waffle Makers
Other Small Cooking Appliances
Coffee Mills
Kettles
Other Small Kitchen Appliances (Non-
Cooking)
Small Kitchen Appliances (Non-Cooking)
Vacuum Cleaners
Small Appliances
Table 14 Sales of Small Appliances by Category: % Value Growth 2006-2011

2010/11 2006-11 CAGR 2006/11 Total
Air Purifiers
Cooling
Dehumidifiers Data removed from sample
Humidifiers
Blenders
Citrus Pressers
Food Processors
Juice Extractors
Mixers
Smoothie Makers
Convector Heaters
Electric Blankets
Electric Fires
Fan Heaters
Panel Heaters
Other Heating Appliances Data removed from sample
Heating Appliances
Irons
Body Shavers
Breadmakers
Coffee Machines
Deep Fat Fryers
Electric Grills
Electric Steamers
Freestanding Hobs
Mini Ovens
Rice Cookers
Sandwich Makers
Slow Cookers
Toasters
Waffle Makers
Other Small Cooking Appliances
Coffee Mills
Kettles
Cooking)
Vacuum Cleaners
Small Appliances
Table 15 Company Shares of Major Appliances 2007-2011
% retail volume
Company 2007 2008 2009 2010 2011
Others 17.6 18.0 16.9 17.6 1 .1

Total 100.0 100.0 100.0 100.0 100.0
Table 16 Brand Shares of Major Appliances 2008-2011
% retail volume
Brand Company 2008 2009 2010 2011
Total 100.0 100.0 100.0 100.0

Table 17 Company Shares of Small Appliances 2007-2011
% retail volume
Company 2007 2008 2009 2010 2011
Total 100.0 100.0 100.0 100.0 100.0

Table 18 Brand Shares of Small Appliances 2008-2011
% retail volume
Brand Company 2008 2009 2010 2011
Total 100.0 100.0 100.0 100.0

Table 19 Major Appliances by Distribution Format: % Breakdown 2006-2011
% retail volume
2006 2007 2008 2009 2010 2011
Store-Based Retailing
- Grocery Retailers
- - Hypermarkets
- - Supermarkets Data removed from sample
- - Discounters
- Non-Grocery Retailers
- - Mixed Retailers
- - - Department Stores
- - - Variety Stores
- - - Warehouse Clubs
- - - Mass Merchandisers
- - Health and Beauty
Retailers
- - - Chemists/Pharmacies
- - - Parapharmacies/
Drugstores
- - - Beauty Specialist
Retailers
- - - Other Health and
Beauty Retailers
- - Home furniture and
household goods retailers
- - - Furniture and
Furnishings Stores
- - - DIY and hardware
stores
- - Durable goods
retailers
- - - Kitchen
specialists multiples
- - - Kitchen
specialists independents
- - - Electrical goods
retailers multiples
retailers independents
- - Construction
- - Builders Merchants Data removed from sample
- - Other Non-Grocery
Retailers
Non-Store Retailing
- Homeshopping
- Internet Retailing
- Direct Selling
Total 100.0 100.0 100.0 100.0 100.0 100.0
Note: Others includes sales from door to door selling, warehouse clubs etc
Table 20 Small Appliances by Distribution Format: % Breakdown 2006-2011
% retail volume
2006 2007 2008 2009 2010 2011
Store-Based Retailing
- Grocery Retailers
- - Hypermarkets
- - Supermarkets
- - Discounters
- Non-Grocery Retailers
- - Mixed Retailers
- - - Department Stores
- - - Variety Stores
- - - Warehouse Clubs
- - - Mass Merchandisers
- - Health and Beauty
Retailers
- - - Chemists/Pharmacies
- - - Parapharmacies/
Drugstores
- - - Beauty Specialist
Retailers
- - - Other Health and
Beauty Retailers
- - Home furniture and
household goods retailers
- - - Furniture and
Furnishings Stores
- - - DIY and hardware
stores
- - Durable goods
retailers
- - - Kitchen
specialists multiples
- - - Kitchen
specialists independents
retailers multiples
retailers independents
- - Construction
- - Builders Merchants
- - Other Non-Grocery
Retailers
Non-Store Retailing Data removed from sample

- Homeshopping
- Internet Retailing
- Direct Selling
Total 100.0 100.0 100.0 100.0 100.0 100.0
Note: Others includes sales from door to door selling, warehouse clubs etc
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
'000 units
2011 2012 2013 2014 2015 2016

Small Appliances
Consumer Appliances
trade sources
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Rb million
2011 2012 2013 2014 2015 2016

Small Appliances
Consumer Appliances
trade sources
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth

2011-2016
% volume growth
2015/16 2011-16 CAGR 2011/16 Total

Small Appliances
Consumer Appliances
trade sources
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-

2016

2011-16 CAGR 2011/16 TOTAL

Small Appliances
Consumer Appliances
trade sources
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding

Split: Volume 2011-2016
'000 units
2011 2012 2013 2014 2015 2016
Dishwashers
Freestanding Home
Laundry Appliances
Dryers
Dryers
Automatic Washing
Machines
Washing Machines
- Freestanding
Automatic Washing
Machines
Machines
Other Home Laundry
Appliances
Laundry Appliances
Appliances
Freestanding Large
Cooking Appliances
Built-in Hobs
Ovens
Cooker Hoods
Hoods
Cookers
Range Cookers
Built-in Microwaves
Appliances
Freestanding

Chillers
- Built-in Electric Data removed from sample
Freezers
- Built-in Freezers
Fridge Freezers
- Built-in Fridge
Freezers
Freezers
Fridges
- Built-in Fridges
Microwaves
Freestanding Major
Appliances
Major Appliances
trade sources

Split: Value 2011-2016
Rb million
2011 2012 2013 2014 2015 2016
Dishwashers
Appliances
Freestanding Home
Laundry Appliances
Dryers
Dryers
Automatic Washing
Machines
Washing Machines
- Freestanding
Automatic Washing
Machines
Machines
Other Home Laundry
Appliances
Laundry Appliances
Freestanding Large
Cooking Appliances
Built-in Hobs
Ovens
Cooker Hoods
Hoods
Cookers
Range Cookers
Built-in Microwaves
Appliances
Freestanding
Chillers
- Built-in Electric
Freezers
- Built-in Freezers
Fridge Freezers
- Built-in Fridge
Freezers
Freezers
Fridges
- Built-in Fridges
Microwaves
Freestanding Major
Appliances
Major Appliances
trade sources

Split: % Volume Growth 2011-2016
% volume growth
2015/16 2011-16 CAGR 2011/16 Total
Built-in Dishwashers Data removed from sample

Dishwashers

Machines
Appliances
Built-in Hobs
Ovens
Cooker Hoods
Cookers
Range Cookers
Built-in Microwaves
Chillers
Chillers
Freezers
- Built-in Freezers
Fridge Freezers
Fridges
- Built-in Fridges
Microwaves
Major Appliances
trade sources

Split: % Value Growth 2011-2016

2011-16 CAGR 2011/16 TOTAL
Dishwashers
- Freestanding Automatic Washing Machines
- Other Freestanding Home Laundry Appliances
Built-in Hobs
Ovens
Cooker Hoods
Cookers
Range Cookers
Built-in Microwaves
- Built-in Electric Wine Coolers/Chillers
- Freestanding Electric Wine Coolers/Chillers
Freezers
- Built-in Freezers
Fridge Freezers
Fridges
- Built-in Fridges
Microwaves
Major Appliances
trade sources
Table 29 Forecast Sales of Small Appliances by Category: Volume 2011-2016
'000 units
2011 2012 2013 2014 2015 2016
Air Purifiers Data removed from sample
Cooling
Dehumidifiers
Humidifiers
Other Air Treatment
Products
Air Treatment Products Data removed from sample
Blenders
Citrus Pressers
Food Processors
Juice Extractors
Mixers
Smoothie Makers
Appliances
Food Preparation
Appliances
Convector Heaters
Electric Blankets
Electric Fires
Fan Heaters
Panel Heaters
Heating Appliances
Irons
Body Shavers
Other Personal Care
Appliances
Breadmakers
Coffee Machines
Deep Fat Fryers
Electric Grills
Electric Steamers
Freestanding Hobs
Mini Ovens
Rice Cookers
Sandwich Makers
Slow Cookers
Toasters
Waffle Makers
Other Small Cooking
Appliances
Coffee Mills
Kettles
Other Small Kitchen
Small Kitchen
Vacuum Cleaners
Small Appliances
trade sources
Table 30 Forecast Sales of Small Appliances by Category: Value 2011-2016
Rb million
2011 2012 2013 2014 2015 2016
Air Purifiers
Cooling
Dehumidifiers
Humidifiers
Other Air Treatment
Products Data removed from sample
Blenders
Citrus Pressers
Food Processors
Juice Extractors
Mixers
Smoothie Makers
Appliances
Food Preparation
Appliances
Convector Heaters
Electric Blankets
Electric Fires
Fan Heaters
Panel Heaters
Heating Appliances
Irons
Body Shavers
Other Personal Care
Appliances
Breadmakers
Coffee Machines
Deep Fat Fryers
Electric Grills
Electric Steamers
Freestanding Hobs
Mini Ovens
Rice Cookers
Sandwich Makers
Slow Cookers
Toasters
Waffle Makers
Other Small Cooking
Appliances
Coffee Mills
Kettles
Other Small Kitchen Data removed from sample
Small Kitchen
Vacuum Cleaners
Small Appliances , , , , , ,
trade sources
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-

2016
% volume growth
2015/16 2011-16 CAGR 2011/16 Total
Air Purifiers
Cooling
Dehumidifiers
Humidifiers
Other Air Treatment Products Data removed from sample
Blenders
Citrus Pressers
Food Processors
Juice Extractors
Mixers
Smoothie Makers
Convector Heaters
Electric Blankets
Electric Fires
Fan Heaters
Panel Heaters
Heating Appliances
Irons
Body Shavers
Breadmakers
Coffee Machines
Deep Fat Fryers
Electric Grills
Electric Steamers
Freestanding Hobs
Mini Ovens
Rice Cookers
Sandwich Makers
Slow Cookers
Toasters
Waffle Makers
Other Small Cooking Appliances Data removed from sample
Coffee Mills
Kettles
Cooking)
Vacuum Cleaners
Small Appliances
trade sources
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016

2011-16 CAGR 2011/16 TOTAL
Air Purifiers
Cooling
Dehumidifiers
Humidifiers Data removed from sample
Blenders
Citrus Pressers
Food Processors
Juice Extractors
Mixers
Smoothie Makers
Convector Heaters
Electric Blankets
Electric Fires
Fan Heaters
Panel Heaters
Heating Appliances
Irons
Body Shavers
Breadmakers
Coffee Machines
Deep Fat Fryers
Electric Grills
Electric Steamers
Freestanding Hobs
Mini Ovens
Rice Cookers

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LIST OF CONTENTS AND TABLES

Market Data ................................................................................................................................... 19

HOME LAUNDRY APPLIANCES IN

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Built-in Home Laundry

Table 2 Sales of Home Laundry Appliances by Category: Value 2006-2011

Built-in Home Laundry

Automatic Washer Dryers

Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2006-

Built-in Home Laundry Appliances

Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2006-2011

% current value growth

Built-in Home Laundry Appliances Data removed from sample

Automatic Tumble Dryers

Table 5 Sales of Automatic Tumble Dryers by Format: % Breakdown 2006-2011

Condenser Data removed from sample

Table 6 Sales of Automatic Washing Machines by Format: % Breakdown 2006-2011

Front-Loading Data removed from sample

Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown

Table 8 Company Shares of Home Laundry Appliances 2007-2011

Data removed from sample

Total 100.0 100.0 100.0 100.0 100.0

Table 9 Brand Shares of Home Laundry Appliances 2008-2011

Data removed from sample

Data removed from sample

Total 100.0 100.0 100.0 100.0

Table 10 Forecast Sales of Home Laundry Appliances by Category: Volume 2011-2016

Built-in Home Laundry

Table 11 Forecast Sales of Home Laundry Appliances by Category: Value 2011-2016

Built-in Home Laundry

Table 12 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth

Built-in Home Laundry Appliances

Table 13 Forecast Sales of Home Laundry Appliances by Category: % Value Growth

% constant value growth

Built-in Home Laundry Appliances

CONSUMER APPLIANCES IN RUSSIA

Market Recovers As Signs of Recession Begin To Fade

More Hectic Consumer Lifestyles Affect Sales of Small Appliances

Premium Segment Does Well in 2011

Electrical Goods Retailers Multiples Sees Further Gains

Optimistic Outlook for the Future Development of Consumer Appliances

KEY TRENDS AND DEVELOPMENTS

the Market Sees Further Growth As Economic Recovery Gains Strength

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Consumers Are Ready To Spend More on Added-value Products

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Consumers Look for Products Which Save Time and Space

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the Number of Purchases Paid by Instalments Increases

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