Affiliate Marketing Guide Tblog

2/6/2021 Affiliate Marketing Guide to Sports Betting in 2021 - Zeropark Blog
Affiliate Marketing Guide

to Sports Betting in 2021
Although the peak of the 2021 sports season may
come a bit later this year, it’s still happening.
Actually, it has already started… and it’s savvier than
ever.
In your face, covid-19!
So how to best use the opportunity, save yourself

f rom regrets of missing out, and make money on the
world’s major sporting events followed by millions of
people online?
Here’s how!
https://zeropark.com/blog/affiliate-marketing-guide-to-sports-betting-2021/ 1/14
Table of Contents [ hide ]

1. The Sports Events Calendar for Aff iliate Marketers
2. How to monetize the sports hype with aff iliate
marketing
2.1. Revenue
2.2. Audience by age-groups
2.3. Audience by sex
2.4. Audience by income
3. Sports-related verticals to choose f rom in 2021
3.1. Sports betting — the winning angle for sports-
related campaigns.
3.2. Other verticals to try with sports-related
campaigns.
4. How to run sports betting campaigns like a pro
[BONUS CONTENT]
The Sports Events Calendar for

Aff iliate Marketers
Remember how we always say that continuous
monitoring of your campaigns is essential for every
aff iliate business? How keeping track of various
elements and changes to the campaign’s
performance allows advertisers to observe market
trends and adjust efforts accordingly? Well… the
same goes for observing the world market trends.
Yes, that’s precisely what we’re telling you right now.

Monitoring your campaigns is not enough. You need
to keep an eye on the bigger picture too.
That’s why knowing everything about the global

market trends (or pandemic) can help you tap into
the current demand and f ind that money-making
niche. And we all know that the sports business is
worth crazy sums of money… like $500 billion
[https://www.torrens.edu.au/blog/business/why-
the-sports-industry-is-booming-in-2020-and-
which-key-players-are-driving-growth] for
example! Why not have a piece of that cake, huh?
In order to monetize all this hype, we need to know

what’s on the radar, when and where it’s happening,
but also where the interest follows.
To help you get a hang of all the dates and events,

we’ve prepared the 2021 sports calendar below!
As shown on the calendar, 2021 is packed with

worldwide events that every aff iliate marketer can
surely benef it f rom.
Football, soccer, basketball, baseball, tennis, cycling,

hockey — think of billions of people who up until
now, that sports have resumed, missed watching
their favorite teams and athletes for the better part
of the year. Also, think of those who simply love the
thrill of a good bet or two. Such a wide range of
events and accompanying opportunities is too good
of a niche to be left unattended.
How to monetize the sports hype

with aff iliate marketing
Before you rush to launch your sports-related
campaigns, it’s important to f igure out the right
strategy. There surely will be competition, that’s why
you need to play your cards right.
Researching some hard data as to why sports events

are such a f igure-making niche might be helpful.
Have a look at these reports by Statista
[https://www.statista.com/outlook/272/100/sport-
events/worldwide] and learn what the online sale of
sports event tickets tells us about the audience of
your aff iliate marketing ad campaigns.
Revenue
Naturally, the US reigns supreme. Not only with the

highest revenue but also a big difference to its
runner up, that is the United Kingdom.
That tells us where the hype gets the craziest, but

also where the competition is the tightest. If you’re
into sports betting ads, for example, the US surely is
a prof itable yet competitive market. Also, do mind
the legal regulations that tend to vary per given US
state.
That’s why Tier 3 countries might be a better

solution for less experienced players, or simply those
who want to test their offers in cheaper countries,
before targeting more expensive GEOs.
Remember that, although most of the events listed

in the calendar take place in the US, it’s not the only
location worth targeting. The whole world is. Billions
of people follow the US or European sporting events
when, in fact, they’re based in other locations.
Don’t forget about those die-hard football fans

located in LATAM, APAC, or Af rican regions!
Audience by age-groups
Another important factor is knowing your target
audience. Although this isn’t a newsflash for those
who regularly research such data for their

campaigns, for those who don’t, here it is.
The group between the ages of 25-35 is usually your

target audience. This is quite a pattern, but it’s
always good to know the age split and the difference
between the segments. It allows you to decide on
the number of ads targeted at the subsequent
groups. In this case, we’d recommend adding two
more groups, those of 35-45 and 18-25.
For example, if you’re running a push ad campaign

and have a set of 10 ad creatives, divide them
accordingly. Adjust 5 of them to match the top
group’s preferences, then add 3 creatives meant for
the second group and 2 more for the third one. Test
and see if there’s any difference, and if there is,
optimize your campaign accordingly.
Audience by sex
When it comes to targeting your audience by sex,
the same case scenario as per age-group applies.
Only this time it’s going to be even easier. Don’t
direct all your ads at men only. Add a few female-
oriented elements, make adjustments in the copy
text and visuals of your ad creatives or landing
pages.
Please both male and female eye to win even

more attention f rom your users and tap into a
wider audience.
Audience by income
The difference in income can’t be directly reflected
in your ads, yet it can be easily hinted at. But the
most important information presented by Statista
here is the fact that the lowest income group is
actually the biggest.
This proves there’s a huge potential for aff iliate

advertisers who can easily use the “get richer with
X, win Y or play and bet to earn Z” angle.
Sports-related verticals to choose

f rom in 2021
Once we’ve gathered some basic data about the 2021
sports events and their target audience, now it’s
time to decide how to utilize this knowledge and
monetize on the sports hype.
This naturally leads us to decide what verticals are

the most prof itable to run with the sports angle.
Luckily, there’s plenty, but one vertical rules them
all!
Sports betting — the winning angle

for sports-related campaigns.
People have always loved sports. They’ve always
loved wager, too.
Isn’t sports betting a match made in heaven, then?
Throw in the thrills of anticipating the game results,

be that while watching it live on the stadium, in
f ront of your TV, or following second-by-second news
coverage on your phone. You know the feeling, don’t
you?
The idea of winning that life-changing bet which is

about to turn us into billionaires is well worth the
risk. That’s precisely what makes the sports
betting campaigns so prof itable.
To top things off and make aff iliate advertisers’ lives

even easier, the sports federations and their gigantic
sponsorships do all the marketing work for us.
They trigger users to follow content related to the

subject, even if they aren’t proactively looking for it.
If people are bombarded with news on the biggest
game of the year, they simply grow interested in it.
It’s called herd instinct.
That’s why the biggest spikes in the sports betting

traff ic can be observed around those huge sporting
events, too. Just hop on Google Trends

[https://trends.google.com/trends/?geo=US] and
“explore what the world is searching”.
Just don’t mind that never-ending celebrity drama,

though. Mind Argentina’s search results trends and
maybe try targeting your ads there? LATAM
countries are proven to be a great market for sports-
related ads.
Other verticals to try with sports-

related campaigns.
Other verticals that can also capitalize on the sports
events hype are:
Surveys and sweeps — offering ticket lotteries,

wheel of fortunes, electronics, etc.
Gambling — very much connected to the sports

betting niche, though more general.
Crypto — whenever there’s money and betting on

the table… crypto follows!
Streaming — live game streaming can go over the

roof on the day of sporting events! Run ads
promote streaming services a few days ahead to
tap into user-demand.
Downloads — the same goes for all the app or

download services offering access to, quite often,
gated or restricted game streaming. Don’t sleep

on sports-betting apps either!
If your offer suits one of these angles, then it’s surely

worth giving it a go! Just don’t forget to adjust your
copy and ad visuals accordingly to match the sports
events theme!
And if you want to learn more about these other

converting verticals, click here and read an article
discussing a list of the best niches
[https://zeropark.com/blog/aff iliate-marketing-best-
niches-2021/] every savvy aff iliate marketer should
have a look at.
How to run sports betting

campaigns like a pro [BONUS
CONTENT]
We’re sure about one thing at this point. We’re sure
we’ve managed to convince you that the 2021 sports
season and the sports betting campaigns are a
perfect match for your aff iliate ventures.
But there’s more.
To help you grow your business running sports

betting campaigns like a pro, there’s a treat waiting
for you.
Download Your Free Sports Betting Kit and get

actionable insights on:
✔ where the sports betting vertical is currently

trending,
✔ detailed tips for boosting your CTR with ad
copy & creatives,
✔ expert bidding strategy and campaign
optimization hacks,
✔ a list of hot sports-betting offers & sources!
[https://info.codewise.com/zeropark-sports-betting-
kit]
… 2021 IS HOT FOR SPORTS-

BETTING CAMPAIGNS!
Launch Your Campaigns With
Zeropark Now!
Zeropark Ad Formats
recommends
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2/6/2021 Affiliate Marketing Guide to Sports Betting in 2021 - Zeropark Blog

Affiliate Marketing Guide

In your face, covid-19!

So how to best use the opportunity, save yourself

Table of Contents [ hide ]

The Sports Events Calendar for

Yes, that’s precisely what we’re telling you right now.

That’s why knowing everything about the global

In order to monetize all this hype, we need to know

To help you get a hang of all the dates and events,

As shown on the calendar, 2021 is packed with

Football, soccer, basketball, baseball, tennis, cycling,

How to monetize the sports hype

Researching some hard data as to why sports events

Naturally, the US reigns supreme. Not only with the

That tells us where the hype gets the craziest, but

That’s why Tier 3 countries might be a better

Remember that, although most of the events listed

Don’t forget about those die-hard football fans

who regularly research such data for their

The group between the ages of 25-35 is usually your

For example, if you’re running a push ad campaign

Please both male and female eye to win even

This proves there’s a huge potential for aff iliate

Sports-related verticals to choose

This naturally leads us to decide what verticals are

Sports betting — the winning angle

Isn’t sports betting a match made in heaven, then?

Throw in the thrills of anticipating the game results,

The idea of winning that life-changing bet which is

To top things off and make aff iliate advertisers’ lives

They trigger users to follow content related to the

That’s why the biggest spikes in the sports betting

events, too. Just hop on Google Trends

Just don’t mind that never-ending celebrity drama,

Other verticals to try with sports-

Surveys and sweeps — offering ticket lotteries,

Gambling — very much connected to the sports

Crypto — whenever there’s money and betting on

Streaming — live game streaming can go over the

Downloads — the same goes for all the app or

gated or restricted game streaming. Don’t sleep

If your offer suits one of these angles, then it’s surely

And if you want to learn more about these other

How to run sports betting

But there’s more.

To help you grow your business running sports

Download Your Free Sports Betting Kit and get

✔ where the sports betting vertical is currently

… 2021 IS HOT FOR SPORTS-

Tracking: In-Page Push Ads

Native Ads: Pop Ads

Pop Under Ads

Traf c Calculator Demo

© 2021 Zeropark by CentralNic Advertiser T&C Publisher T&C

End-User Privacy Policy Privacy Policy Cookies Policy DPA Security

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