Partner document

Representing
Ultimaker online
 Why this document?
Your website is an important asset in representing the Ultimaker brand and your own
brand. Your website is decisive in many phases in the customer journey. With this
document we are trying to guide, motivate, and inspire you with the representation of
Ultimaker on your website.

Based on research, the following items will help you to attract more traffic, better
ranking in search engines, better user experience and a higher conversion rate. In
addition, the following items are selected due to their added value to the brand
awareness, credibility, and authority of Ultimaker, as well as for your own brand.

Of course, there is a lot of space for your creativity and knowledge to represent Ultimaker
in your local market. We are happy to learn from you, so please feel free to share your
insights with us!

This document is a guideline on the following item:

- All products available
- Detailed product info
- Support & Resources
- Content (Stories, blogs, cases, whitepapers, videos etc.)
- Ultimaker on first place/landing page
- User friendly
- Contact info
- Extras

All products available

Explanation and criteria
- All printers are available
- All materials in all colors are available
- All add-ons and spare parts are available
- All products can be found easily.
- Cura software is mentioned.
- Essentials software is mentioned.

3
Detailed product info

Explanation and criteria

Product page includes at least:
- Updated main information
- Multiple product images
- Video(‘s) of the product
- Extended spec sheet
- Stock level / in stock info
- Content of box
- Different ordering options available (for
example: normal order, quotation, lease,
subscription)
- Option for reviews
- Option to add related products
- Ultimaker Eco system is shown
- Info over Ultimaker Cura and Materials is
available
- Link / download option for additional documents
or external pages like: User Manual / User Guide
/ Ultimaker website
- Extra info is available (delivery time; share
buttons; different warranty options, shipping
costs, option to book trainings)

Support & Resources

Explanation and criteria

- Support contact is available and easy to find.
- (Basic) Support content is available.
- Extended FAQ is available.

4
Content (stories, blogs, cases, whitepapers, videos etc.)

Explanation and criteria

- A blog is available and consists Ultimaker related
content and included regularly updates.
- Content is interesting and engaging. Clear
content strategy is shown with own content and
diverse content types
Ultimaker real case studies and whitepapers are
available

Ultimaker on first place/landing page

Explanation and criteria

- Ultimaker content and/or products is the first
thing you notice when landing on homepage.
- Ultimaker has a dedicated landing page with
related content

User friendly

Explanation and criteria

- Website is well organized
- Products are easy to find
- It is easy to navigate
- All important information can be easily found
- Includes a well working search functionality
- Website is visually appealing
- Website has clear call to actions
- Visitor is motivated to explore the website

5
Contact info

Explanation and criteria

Multiple options available to easily reach out for
example:
- Phone number
- Call back option
- Email
- Form
- Live chat
- Facebook/Twitter

Listing on Google my Business Directory

Explanation and criteria

- Website has a profile on Google my Business
Directory
- The profile includes the address
- The profile includes the contact details
- The profile includes opening hours
- The profile includes types of payment accepted
- The profile achieves at least 4 stars
- The profile has at least 10 reviews

Social Channels Reach

Explanation and criteria
- The brand has a Facebook account
- The brand has a YouTube account
- The brand has an Instagram account
- The brand has a Twitter account
- The brand posts once a week or more
- The followers of the brand increase (look at number of
followers’ bellow and compare last quarter

6
Social Media

Number of
Followers
Post Frequency
Ultimaker Post
Frequency

Access to the Website and Retention

Explanation and criteria

- The website has a good ranking in search
directories
- Approval is asked for saving costumers data
- Website has no broken links
- The website offers membership benefits for
returning customers

Extras

Explanation and criteria

- Option to subscribe to newsletter
- There is a good connection between website and
showroom/shop/experience room
- Reviews are highly used
- Free advice from 3D printer experts can be found