Professional Documents
Culture Documents
Objective
To have a company's website that has a commercial and corporate approach that brings
together the following aspects
1. Quick in response time, within the applications seeker, time reference maximum 5
second.
2. Quick to navigate, without making so many clicks, the person concerned will be able to
find the answer, attractive in the content and the way in which he presents, cleans in the
plain sight.
3. Information security, for the loading and storage of information (internal and/or
external hosting), with certainty and proper use of user data.
4. Legal framework , the page should be met with legal specifications which apply and
where appropriate, an objective that takes account of the experience in the field of
navigation.
6. Adaptable, the design of the page must be designed according to the requirements and
this applies to updating the basic elements.
7. Measurable and auditable, each element, module, section, text and image within the
page must be measurable and auditable considering the following elements: Place where
they visit us, stay within the page, indicators of what the client is looking for, visiting hours,
type of device from which they access the page,o Indicate the version of the database that
is being used, o Last update date,o Log of Who modified and what modified.
8. Interactive, that the personnel who access the page have a communication and service
experience in real time, for this purpose the use of Blogs, Chats with predefined response
bots, with access from different means such as Facebook, is proposed. , Instagram,
Twitter, Linkedin.
9. Designed under the concept of Digital Marketing, prepared to work under SEO
strategies, Web Analytics (point 6), Design based on user experience, colors, use of
typography, graphic elements.
Framework
For the elaboration of the page, the following pages should be considered according to
their objective:
2. PRODUCTS
Bujías
Bobinas A brief explanation of the products will be detailed with the pertinent
characteristics of each one of them and the orientation towards
Cables
where each product line is directed, which must be provided by the
Capuchones client.
Example : https://www.sparkplugs.com/air-conditioning
Sensores
https://www.sparkplugs.com/denso-471-0100-new-ac-compressor-with-
Herramientas de corte clutch
3. TECHNICAL SUPPORT
Open to the general public, video blog, questions and answers, conference
(webinar) only link links. example:
Learning module / Technical trainning https://ngksparkplugs.com/en/category/resources/technical-training
Download technical information The information to download will be found in pdf, provided by the client.
Questions and answers about our products Informative section with frequently asked questions from customers.
Mission Vision and philosophy Mission Vision and philosophy of the company
6. CONTACT
Email Means of contacting either to purchase products, find out about our
promotions or campaigns (social networks), answer questions, or
Social networks contact the staff directly for better service.
Corporate chat Regarding the chat, we will consider configuring micliente.io
Telephone numbers and contact extensions as a means of obtaining leads on the website.