Về phần cơ hội ( opportunity ):

- Expanding the restaurant scale, opening more branches will attract diners
and be convenient for people in other areas.
- Using express delivery service during the epidemic situation instead of going
to the restaurant, everyone can order online or by phone call. As the restaurant is
affected by covid-19, the establishment of a specialized staff group responsible
for order processing and delivery will increase profits and revenue .

- Using environmentally friendly products because plastic bowls or straws are

being rejected by many people. The use of environmentally friendly products is an
opportunity to enhance the image value of restaurants, increase market share
and attract customers.
- Using technology software to automatically process orders, automate
payments, process revenue, calculate and manage expiration dates. These
innovative changes will help the restaurant in improving customer satisfaction
and reducing staffing costs.

 Về phần thách thức ( challenging ):

- The construction and planning of branch expansion will take a long time and
other competitors will also work to expand the market.
- Operating expenses of a restaurant need to be covered such as staff
salaries, ground taxes, maintenance costs. Especially, the monthly expenses are
not fixed but have many variables and if they are not balanced, it is very likely
that they will not be able to make a profit for enough revenue.
- Competition from other restaurants, unless constantly improving the
quality, our restaurant will not be as good as other restaurants, it is necessary
to monitor the activities of competitors and analyze information of new
restaurants to know if they are active and what campaign to compete with us.
- The use of social networks became widespread. Consumers are receiving
more and more information. This means that food consumption will vary
according to the information posted online. Reviewing food or commenting
online will affect the brand and reputation of the restaurant