Data privacy in the age of AI

Jessie Yang
Product manager, Data Privacy
IBM

Marc Cassagnol
Product manager, GRC products
IBM

Daniel Lynch
Product marketing, IBM Cloud Pak for Data
IBM
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1. Very important
2. Somewhat important
3. Not very important
Data Privacy is a top- • How do we know if we’re compliant with
the latest privacy regulations?
of-mind issue for • How do we earn & maintain our
individuals and customers’ trust?

•
enterprises How do we accelerate business initiatives
& keep up with privacy regulations?

• How can I allow analysts to work on data

that is sensitive?

• How can my AI model still be accurate

when I use data privacy solutions?

IBM OpenPages Data Privacy Management | © 2021 IBM Corporation

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Resurgence of Privacy Regulations
Driven from geo-political, social, digital changes

GDPR
Europe
PIPEDA
Canada
Republic
VCDPA and Data
Virginia Privacy Acts
CCPA
California Philippines

Data Protection
LGPD Act
Brazil Ghana
PDPA
Singapore and
Thailand

1890 1950 1970 2018

The right to be left alone The right to respect Data privacy and Multiple countries and states
personal and private life protection laws enacted enact new privacy laws

IBM OpenPages Data Privacy Management | © 2021 IBM Corporation

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Resurgence of Privacy Regulations
Enterprises are struggling with complex regulatory requirements and individuals’ demand for data
privacy
GDPR
Europe
PIPEDA
Canada
Republic
VCDPA and Data
Virginia Privacy Acts
CCPA
California Philippines

Data Protection
LGPD Act
Brazil Ghana
PDPA
Singapore and
Thailand

By 2023, more than 80% of companies worldwide GDPR compliance gaps have led to steep fines: Individuals are more aware of their data privacy
will face at least one privacy-focused data British Airways $205M, Marriott $110M, Google rights – 3 out of 4 consumers won’t buy from
protection regulation 1 $50M, and many others 2 companies they don’t trust to protect privacy – no
matter how great their product 3

1 Why Now - The Growing Need for Privacy Enhancing Technologies

2. Gartner “Predicts 2020: Embrace Privacy and Overcome Ambiguity to Drive Digital Transformation”, fines issued but not final.
3. Ponemon Institute and McDermott Will & Emery report
IBM OpenPages Data Privacy Management | © 2021 IBM Corporation
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Data privacy and security is viewed
as the primary barrier to AI
implementations1.
Driven by consumers’ By 2024, the use of
heightened data privacy privacy-preserving
expectations, 75% of techniques for AI
organizations identify model training will
data privacy as a strategic unlock up to 50% more
imperative. personal data for
model training1.
1 Gartner: Preserving Privacy While Using Personal Data for AI Training (Nov 2020).
2 Forrester: Data Privacy is The New Strategic Priority (May 2019).
Privacy is a strategic imperative for organizations
Data about an individual can be a driver of competitive advantage or a regulatory liability

COMPETITIVE ADVANTAGE REGULATORY LIABILITY

Tapping into rich data about Mishandling personal information or

customers, and their behaviors, to exploiting it without consent
drive hyper-personalization in sales,
marketing and customer support.

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1. Driving competitive advantage
2. Minimizing risk & ensuring compliance
Fireside chat:
Next steps:
Find a smarter way to manage
private data
Learn how to harness the power of your
metadata and automate privacy
monitoring with IBM OpenPages Data
Privacy Management.
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strategy and learn about the
future of hybrid cloud and AI
while you meet others who are
using technology to make a
difference.
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strategy
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can help monitor and manage your AI
models to operationalize AI with trust
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Q&A: