Focusing Your Agile with Personas, Problem Scenarios, and

Alternatives

Alex Cowan
The best way to avoid building something nobody wants is to start with somebody in mind. In the design
world, we talk about that "somebody" through a ‘persona’. Personas and problem scenarios (aka 'jobs-to-be-
done') focus development on driving toward a valuable outcome for your user vs. just generating output. In this
module, you’ll learn to focus your work by developing personas, problem scenarios, and alternatives using best
practices from design thinking.
Less
Learning Objectives

 Ask the right questions about your agile user stories to make sure they’re anchored in
coherent view of your user
 Draft personas using the Think-See-Feel-Do framework
 Drive to an innovation-friendly focus with problem scenarios and alternatives