According to the study Marketing strategies for fast‐food restaurants: a customer

view, in current years, the food consumption in Canada and USA is that more people

tend to eat their meals outside their homes. It is declared that this trend will continuously

growing the near future. With that, fast-food marketers will offer greater growth

opportunities for marketers. Presents consumers′ perceptions of and preferences for

fast‐food restaurants in the USA and Canada. The results of this study may serve as a

suggestion for developing successful marketing strategies for fast-food restaurants.

Findings of the study offer need‐oriented marketing strategies for both franchisers and

franchisees in the US and Canadian fast‐food sectors to enable them to be more

competitive in this fast‐changing business environment. (Ali Kara, 1997).

(https://www.emeraldinsight.com/doi/abs/10.1108/09596119510146823?

fullSc=1&journalCode=ijchm)

Entrepreneur Philippines stated that the effective stratefies for modern local

restaurants is that encourage those market that are belong to the Millenials because

they have same taste when it comes to food. They are now a larger and more profitable

than Baby Boomer. “Even more encouraging for restaurant marketers, digital marketing

is the best way to engage the restaurant industry’s most prized, if misunderstood,

audience—Millennials,” Aaron Allen reveals.

(https://www.entrepreneur.com.ph/news-and-events/effective-strategies-for-modern-

local-restaurants)