COURSE: DIGITAL BUSINESS INNOVATION

PROJECT: HAMLEY’S

Instructions for the submission:

● Please maintain the following: Font - Times New Roman, Font Size - 12, Line
Spacing - 1.5

S.No. Assessment Submission Marks

Format

1 Areas of innovation Text 15 marks

2 Value creation through business model canvas Image 21 marks

3 Digital innovation process Text 12 marks

4 Evaluating performance of a digital business Text 22 marks

Project Maximum Marks 70 marks

Question 1. Areas of innovation

Your Answer INNOVATION

BEFORE PANDEMIC AREAS AFTER PANDEMIC
Add answer here

Various genre of toys

PRODUCT
for different age groups

Enhancing customer Add answer here

experience through
different types of toy
demonstrations, friendly SERVICE
executives, celebrating
children’s birthdays in
the store
Add answer here
PR/Marketing initiatives
took place through toy
demonstration in stores:
MARKETING
product display,
attractive VM, toy
demonstrations

Add answer here

Retail focused business ORGANISATION

Add answer here

Brick and Mortar BUSINESS

Business Model MODEL

2. Updated business model canvas

Your Answer Add the image of your business model canvas here

3. Digital innovation process

Your Answer Write your answer here

4. Evaluating performance of a digital business

4.1 Add the three metrics and reasoning behind selecting them here

4.2 Write your answer here