THE TEAM THAT WASN'T – BY SUZY WETLAUFER

AN EASY-TO-FOLLOW SOLUTION TO THE CASE STUDY – BY TEAM IFINTALE

ABOUT CASE STUDY

 FireArt, Inc. is the company established by a family that is experienced in making wine goblets, beer
steins, ashtrays and other glass novelties within 80 years.
 This company also has a good reputation as a high-quality, high-price producer, catering to hundreds of
Midwestern clients. Fraternities and Sororities seemed to be its steady customers, which made
respectable increases of earnings for three years.
 However, in the last 18 months, sales and production flattened. Thus, FireArt started to begin focusing
only on niche market.
ABOUT CASE STUDY

 MAIN CHARACTERS:
 Jack Derry – CEO of FireArt
 Eric Holt – New Director of Strategy
 Randy Louderback – Director of Sales and Marketing
 Ray LaPierre – Director of Manufacturing
 Maureen Turner – Director of Design Division
 Carl Simmons – Director of Distribution
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