Professional Documents
Culture Documents
Drug-Free Through
Literacy
FRANCIS GRACE H. DUKA-PANTE
Director, ASEAN Training Center for Preventive Drug Education
Health Education Professor, University of the Philippines
Strawberry sad
1. your left hand index finger the part affected by emphysema (lungs)
2. your right hand little finger Strawberry
the partsadaffected by throat cancer (throat)
3. your right hand thumb the part affected by gum disease (mouth)
4. your right knee the part affected by infertility (groin)
5. your left elbow the part affected by stomach ulcers (stomach)
6. your nose the part affected by heart disease (heart)
Get Ready, 2013. Melbourne: Department of Education and Early Childhood Development
e-Presentation Objectiv
“School is not about
repairing all social evils.
It is about repairing one:
the evil of ignorance.”
Wilson, 1998
Personal, family, and societal costs
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRILdZmdicxBLBov38i_hTbAhfEdUPunafVJw&usqp=CAU
SUBSTANCE USE
Media Literacy
Metaliteracy
ability to obtain, understand,
acquiring the, promises and panaceas.
P
E
R
C
E
NEstimated Percentage of 8th, 10th and 12th Grade Students Smoking Cigarettes in Past 30 Days --Monitoring the Future Study: 1991-
T 2015
http://monitoringthefuture.org/data/data.html
The teen brain
Estimated Percentage of 8th, 10th and 12th Grade Students Smoking Cigarettes in Past 30 Days --Monitoring the Future Study: 1991-
2015
is still under
construction
http://straightupvc.org/brain-development-teen-behavior-and-preventing-drug-use
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRILdZmdicxBLBov38i_hTbAhfEdUPunafVJw&usqp=CAU
tophttps://www.heretohelp.bc.ca/infosheet/understanding-substance-use-a-health-promotion-perspective
https://www.heretohelp.bc.ca/infosheet/understanding-substance-use-a-health-promotion-perspective
https://www.heretohelp.bc.ca/infosheet/understanding-substance-use-a-health-promotion-perspective
acquiring the pressures, promises and panaceas.
acquiring the pressures, promises and panaceas.
1. More drug equals more risk.
2. Younger age
acquiringequals more
the pressures, promises risk.
and panaceas.
https://sanmiguelbrewery.com/wp-content/uploads/2016/04/slide0018_image031.jpg
Testimonial
https://adobomagazine.com/wp-content/uploads/2018/09/emperador_ating_tagumpay_-_563.png
Celebrity
endorsement
https://adobomagazine.com/wp-content/uploads/2018/09/emperador_ating_tagumpay_-_563.png
Glittering
Generalities
http://acidcreations.blogspot.com/2013/11/blog-post_3253.html
Associating the
product with a
generalized value
http://acidcreations.blogspot.com/2013/11/blog-post_3253.html
Transfer
Transforming
https://i.insider.com/5d66c9c52e22af1679709973?width=600&format=jpeg&auto=webp
https://i.insider.com/5d66c9c52e22af1679709973?width=600&format=jpeg&auto=webp
Counter-Ad
Example
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRILdZmdicxBLBov38i_hTbAhfEdUPunafVJw&usqp=CAU
AdBusters, 2011
https://www.researchgate.net/figure/Following-the-visual-language-of-ads-from-Absolut-Vodka-the-spoof-ads-from-AdBusters_fig2_307607534
What messages are aimed…AT YOU?
• independence
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRILdZmdicxBLBov38i_hTbAhfEdUPunafVJw&usqp=CAU
• social acceptance
• coolness
https://www.who.int/images/default-source/youth-engagement/hackathon/youth-hackathon-cover.jpg?sfvrsn=987a6cc4_2
What messages are aimed…AT YOU?
• attractiveness
• being thin
• sophistication
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRILdZmdicxBLBov38i_hTbAhfEdUPunafVJw&usqp=CAU
• escape
• pleasure
• freedom and independence
• romance and relationships
https://www.womensissuescentre.com/wp-content/uploads/2020/09/Women_workplace.jpg
What messages are aimed…AT YOU?
• sexual conquest
• success
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRILdZmdicxBLBov38i_hTbAhfEdUPunafVJw&usqp=CAU
• sophistication
https://www.cdc.gov/hiv/images/group/gender/men/2020/cdc-hiv-men-social-1200x630.png
ability to reflect critically and
support the collaborative
https://www.dictionary.com/browse/media-literacy
Canadian Institute for Substance Use Research. Understanding substance use: A health promotion perspective.
https://www.heretohelp.bc.ca/infosheet/understanding-substance-use-a-health-promotion-perspective
Can’t seem to stop those ads following you around? Why not become ‘metaliterate’?
https://theconversation.com/cant-seem-to-stop-those-ads-following-you-around-why-not-become-metaliterate-44818
https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRILdZmdicxBLBov38i_hTbAhfEdUPunafVJw&usqp=CAU
How can we learn to reject fake news in the digital world?
https://theconversation.com/how-can-we-learn-to-reject-fake-news-in-the-digital-world-
69706?utm_campaign=Echobox&utm_medium=Social&utm_source=Twitter#link_time=1481060297
Start A Conversation: 10 Questions Teens Ask About Drugs and Health. https://teens.drugabuse.gov/drug-facts/start-
conversation-10-questions-teens-ask-about-drugs-and-
health?utm_source=twitter&utm_medium=social&utm_campaign=nidateens_6_11_21#topic-2
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