Ayala Malls (Ayala Land) SWOT Analysis

Strengths:

Innovative culture – The innovative culture of Ayala Malls helps to produce unique products and
services that meets the wants and needs of their target market

Business Stability – The Business Stability of Ayala Malls which is caused mainly by the brand name
of their malls helps them to cope up on their current weaknesses and threats.

Organizational Strength – Their Organizational structure is a big strength because they only hire the
best

Parent Company – The Ayala Group which is the parent company of Ayala Malls can provide
structural and financial help in times of threats.

Other Services – The Ayala Malls are also partnered with prestigious hotels and resorts.

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Weakness:

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Cost Structure – The weak cost structure of Ayala Malls means that their weaknesses’ costs are high in
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comparison to their competitors.

High selling price of shares – The high selling price of their shares can be a weakness to the company
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because investors might change their mind on buying shares.

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Weak export - The weak export of their products can lower their current profits and affect the
company itself.

High Staff turnover – The high staff turnover means replacing their current valuable staff is high in
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expenses.
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Taxes – The company is a corporation and it means the company has to face double taxation.
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Opportunities:

Idle Land in the Philippines – The Idle Land in the Philippines is a big opportunity for the company
because more Land means they can produce more Malls.
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Increasing Population – The increasing population in the Philippines may need new accessible Malls
and Increasing population means Increasing Market too.

New Brands – Emerging of new brands means more profit because the brands will need Malls to sell.
Innovative Technology – The innovative technology is a big opportunity because it can be a big help to
the company in selling and advertising too.

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 Constant Increase of Income – The constant increase of their company income is a big opportunity
because it will help the company when threats start to affect the company financially.

Threats:

Government Regulations - The Government regulation can be a threat to the company because some
government officials can hold permits for too long and it may affect the business plans of the company.

SM Prime – SM Prime is the biggest competitor of the company because they also have Malls (SM)

Customer Preference – The Customer preference can be a threat to the company because customers
can change their mall preferences and it can affect the company’s profits.

Economy – Economical downturns in the company can affect the company badly big time.

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Calamities – Calamities like Earthquakes, or Typhoons is a big threat to the company because it can

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destroy the infrastructures especially the company malls.

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This study source was downloaded by 100000827689665 from CourseHero.com on 06-27-2021 21:59:30 GMT -05:00

https://www.coursehero.com/file/29045111/Ayala-Mallsdocx/
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