Customer Profile

Online Food Ordering System

The special thing in this project is that you can grab a free meal by earing points.

Basic Segmentation Explanation

Demographics:

Age 15-30, 30-50

Gender Any gender.

Education Any.

Income Level 100,000-300,000

Religion Occupation Any religion or occupation

Psychographics:
Attitude emotions

Values loyalty

Personality extrovert

Lifestyle experiencer

Motivation low involvement

Geographic:
Area Towns

City Big cities like Lahore Karachi.

Country Pakistan

Urban/Rural cosmopolitans

Behavioral:

Class Social class, upper, middle.

Buying frequency more frequent, sometimes

Loyalty status switcher, split user

User Status Domestic user.

Benefit Sought Features, characteristics and benefits that the customer seeks