SOMA Node XL Project

#PaytmIPO
Submitted By: Jay Patel (PGP/24/089)

Background

One97 Communications, the parent firm of Paytm, a digital ecosystem for consumers and
merchants, filed the draft red herring prospectus with regulator Sebi for a Rs 16,600 crore initial
public offering (IPO) on 16th July, which generated considerable buzz on social media. As it was the
second Start-up to opt for IPO after Zomato. The data is collected on 20 th July to avoid any
unnecessary noise so that events surrounding the release can be understood.

Overall Network Structure #PaytmIPO

Graph Metric Value

Graph Type Directed
Vertices 611
Unique Edges 955
Edges With Duplicates 247
Total Edges 1202
Self-Loops 253
Reciprocated Vertex Pair Ratio 0.023837902
Reciprocated Edge Ratio 0.046565774
Connected Components 163
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Single-Vertex Connected Components 118

Maximum Vertices in a Connected Component 348
Maximum Edges in a Connected Component 890
Maximum Geodesic Distance (Diameter) 11
Average Geodesic Distance 3.760556

Analysis Based on Vertex Attributes

In-degree: In the network obtained, Paytm official handle has the highest in-degree which suggests
that there has been increasing mentions about it since they filed for the IPO.

Node In Degree
paytm 139
vijayshekhar 90
bloombergquint 23
atulsingh_asan 21
moneycontrolco
m 21

Out-degree: The out-degree value for Paytm in the network is 0 which suggests that it does not
involve itself in replying to the mentions of its people through its official brand handle. One reason
for this could be that since the announcement of IPO people are excited about the IPO and so they
are just expressing their opinions about Paytm which may not require any response from Paytm
twitter handle.

Node Out Degree

etnowlive 11
zebhasan2 11
i_vinityadav 11
puneet705 11
pmranaji 11

Eigen Vector Centrality: Given that Paytm is an established Brand and has over 1 Million twitter
followers. It is no surprise that it enjoys a high eigen vector centrality which shows how well-
connected Paytm is with other well-connected nodes in the network.
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Node Eigen Vector

paytm 0.047692
vijayshekhar 0.035699
khaitanco 0.017039
cyrilamarchand 0.017039
ams_shardul 0.017039

Betweenness Centrality: Paytm and VijayShekhar have very high betweenness centrality (as
compared to other nodes) in the network indicating that Paytm and founder holds a very great
amount of control over the flow of information and narrative in the network.

Betweenness
Node Centrality
paytm 86,458.28
vijayshekhar 27,967.48
dnyanesh115 17,615.85
nilusilu 13,135.85
atulsingh_asan 12,806.00

Closeness Centrality: Paytn has a very low closeness centrality (0.001412) which suggest that the
network is fragmented around various other nodes.

Node Closeness Centrality

zebhasan2 1
i_vinityadav 1
puneet705 1
pmranaji 1
shishirar 1

Clustering Coefficient: Paytm has a relatively low clustering coefficient (.007) which suggest that the
alters surrounding the Paytm node are not well connected with each other. High number of
interactions makes the structural-equivalence less dominant as most of the nodes are not connected
to each other.

Node Clustering Coefficient

tam_arund 1.00
cnbctv18news 1.00
vellacontent 0.75
arpitgoliya 0.67
paragonworli18 0.67
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akwaghmare 0.67

NOTE: Since small connected cliques have clustering coefficient as 1 which does not yield any
business interest for us. Therefore, I have filtered out the nodes which have Zero indegree and then
compared the Clustering coefficient scores to find the most popular clusters.

Sub Group Analysis

Group by Cluster

#PaytmIPO – Group by Cluster

Graph Density 0.002304741

Modularity 0.594473
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Group by Connected Components

Graph Density 0.002304741

Modularity 0.400398