Naveen Kumar - PS5 Launch Event

Motivation for taking the topics

On 16 September, PlayStation in an event announced the release date for PlayStation 5. The
event showcased details about the price, features, and upcoming PS exclusive games. So I
wondered:-
• What is the response of People about the launch of PlayStation 5?
• Which upcoming games are they most excited for?
• What are the most influential people in the discussions pertaining to the launch?
• How are they ordering their PlayStation 5 consoles?

To find answers for these questions I downloaded the data (from #playstation) on 18th
September so that events surrounding the release can be understood. The network consists
of 1616 vertices with 1969 edges.
What is the response of People about the launch of PlayStation
5?
Insights
Since the launch of PlayStation many small gaming twitter
channels launched their Giveaway campaigns to offer PS5
consoles to the winners of their respective social media
competitions. Consequently, many users tweeted/mentioned their
channels in order to win the competition. High number of these
community components suggest the anticipation that users have
towards PS5 is quite high.

Recommendations
• Since they channels like fliopology buys a certain number
of PS5 consoles in bulk therefore PlayStation needs to
watch out for these channels so that they do not undercut
PlayStation on price.
• Otherwise some customers might prefer to buy PS5
Giveaway channels
consoles from these sites instead of buying it from official
platforms thus reducing Sony’s revenue
Which PS5 games are generating the maximum
buzz?
Insights
• From the downloaded data we see that
insomniacgames- the developer of Spiderman:
MilesMorales is the most talked about (high
in-degree) and also has an active gaming
communities (high clustering coefficient).
MilesMorales has the most mentions within the tweets
as well.
• Moreover, insomniacgames occupies a position in the
same cluster as PS5 thus we can infer that
MilesMorales is the first game that comes in People’s
mind when they think about PS5.

Recommendations
• Since Spiderman:Miles Morales is generating the
most buzz therefore Playstation can work on the DLC
(downloadable content) and updates for future
releases
Which are the most preferred ecommerce channels for PS5
orders?
Insights
• The network consist of two major ecommerce
retailers Walmart and Amazon. They occupy
significant positions in in degree count.
• When we analyse tweets containing Walmart and
Amazon keyword ( through tweet filters) we see that
Walmart is frequently being mentioned for heavy Stockout at 20th september
traffic issues on the other hand Users on Amazon
have a widespread fear that they will not receive https://www.sportskeeda.com/amp/esports/
their PS5 orders on launch date because of high
demand sony-apologizes-ps5-pre-order-mess-assur
es-stocks-soon

Recommendations
• PlayStation needs to ramp up its distribution with these
two major e-commerce retailers to avoid the possibility
of stockouts as it can lead to negative customer
expeirence
Personalization
Insights
• Xboxpope provides customized skins for PS5 devices.
It occupies 3rd position in in-degree sort and also has Node In degree Cluster Bet. Cen
high clustering coefficient which means that it has a coe.
popular community in the network which signifies the
degree of personalization people prefer for their PS5. xboxpope 55 0.039 2795.780
• Oreo skin’s for PS5 popularity can be seen from its dualshockers 34 0.029 816.5
high clustering coefficient.
• dualshocker is also one significant channel which
develops PS5 skins

Recommendations
• Given that there is high demand for personalisation
for PS5 consoles, therefore, PlayStation can release
its own skins for consoles. It will also help in
increasing awareness about a particular game.
Influecners
Insights
• There are certain influencers which controls the flow
of information in the network as they have high Node In Cluster coe. Bet. Cen
betweenness centrality, high clustering coefficient. degree
• The prominent influencers are Gameovergreggy Gameovergreggy 26 0.095 1349.28
(Gregory Miller), geoffkeighley (Geoff Keighley). geoffkeighley 45 0.001 1890.000
These influencers (especially Gregory Miller ) have
active gaming communities which leads to positive
WOM about games.

Recommendations
• PlayStation can use these influencers to create buzz
about its upcoming games. Since milesmorales is the
only trending game for PS5. Therefore PlayStation
needs to spread buzz about its other games as well
such as Horizon Zero dawn and Retchet.