Core Strategy of the

site
1) Local stores & big malls are encumbered
by the limitation of space
2) Logistics support for sellers
3) Constantly growing assortment of goods
via sellers development
4) Daraz Mall: Direct sourcing and ensuring
product reliability to the customers
 Strengths Weaknesses
High and Easy Accessibility Problem with the operation
Wider Customer Base process
Wide variety of goods No personal delivery channels
for rural area
Keeping Low Stock
No organized quality control
Massive Resources (Investors) department
 Category contribution
of the portfolio
DARAZ Category Contribution Portfolio
25000 50%

45%

20000 40%

35%

15000 30%

25%

Daily Order

%
10000 20%

15%

5000 10%

5%

0 0%
Fashion Accessories Electronic Groceries Health and Sports & Babies and Home Automotive
Device and Beauty outdoor Toy Appliances and
Accessories Motorbike

Axis Title

Average Daily Order %

 Revenue Generating
Activities
Daraz Seller: 2% to 15% commission
DARAZ MALL: around 5% to 10% profit
margin

Promotional Activities
Facebook page
Instagram
Email marketing
SMS marketing
In App Notification
 Current Challenges

Native competitors
International giants
Political instability
Lower internet availability
Strategies taken instead of
face-to-face interactions

Giving vouchers
Giving discount cards
Promotions in social networking sites
Promotions in different websites
Selling activities to handle
pandemic situation
Online BMY Mobile Week

Online Eid FREE SHIPPING

Fashion Week
 Competitive advantage analysis
with an international e-commerce

Less flexible and convenient More flexible and convenient return

return and exchange policy and exchange policy
Focus on cost-based pricing
Focus on best quality modality
modality

Diverse branded products with wide Limited and exclusive brands product
variety
 Plan to boost up
Daraz’s sales
• Own delivery channel all over Bangladesh
• Quality check of every product before delivery.
• Remove fake customers order placement with Artificial Intelligence.
• Online order directly from outside Bangladesh and delivery them to
a destination inside Bangladesh
• Emergency delivery service
• Increase the number of products for their Fatafati Friday campaign.
• Give advertisements on the daily newspapers of the country on a
regular basis.
• Show TVCs on the television channels on a regular basis.
• Become more active on the social media sites.
• Introduce more international campaigns in Bangladesh.