CONSUMER APPLIANCES IN ASIA PACIFIC - DATAGRAPHICS

Datagraphics | Feb 2022

Market Sizes

Sales of Consumer Appliances Sales Performance of Consumer Appliances

Retail Volume - '000 units - 2007-2026 % Y-O-Y Retail Volume Growth 2007-2026

1,396,775 Forecast
2.9% Forecast
2,000,000 15%

1,500,000 10%

1,000,000 5%

500,000 0%

0 -5%
2007 2021 2026 2007 2021 2026

Sales of Consumer Appliances by Category Sales of Major Appliances

Retail Volume - '000 units - 2021 Growth Performance Retail Volume - '000 units - 2007-2026
Click on a Category to update Sales Chart

Major Appliances Forecast

232,083.3 300,000 15%

Small Appliances
1,164,691.8 250,000
-5% 10% 25% 10%
200,000
CONSUMER APPLIANCES 1,396,775.2 CURRENT % CAGR % CAGR

Y-O-Y Growth
YEAR % 2016-2021 2021-2026
GROWTH 150,000 5%

100,000
0%
50,000

0 -5%
2007 2021 2026

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Distribution

Channel Distribution for Consumer Appliances

Retail Volume 2021 and Percentage Point Growth - 2016-2021

9.7% Hypermarkets
10.6% Grocery Retailers 10.6% Modern Grocery Retailers
0.9% Supermarkets

40.1% Electronics and Appliance 0.3% Beauty Specialist Retailers

Specialist Retailers
1.1% Health and Beauty Specialist 0% Chemists/Pharmacies
44% Non-Grocery Specialists Retailers
57.1% Store-Based Retailing 2.6% Home and Garden Specialist 0.8% Drugstores/parapharmacies
Retailers
0.2% Other Non-Grocery Specialists

1.6% Department Stores

0.6% Mass Merchandisers

2.5% Mixed Retailers
0.3% Variety Stores

0% Warehouse Clubs
0.3% Builders Merchants
2.8% Non-retail channels
2.5% Construction

0.2% Direct Selling

40.2% Non-Store Retailing 0.5% Homeshopping

39.4% E-Commerce

Increasing Decreasing No change

Competitive Landscape

Company Shares of Consumer Appliances Brand Shares of Consumer Appliances

% Share (NBO) - Retail Volume - 2021 % Share (LBN) - Retail Volume - 2021

Midea Group Co Ltd 12.3% Midea 11.1%

Haier Group 5.2% Haier 4.9%
Koninklijke Philips NV 4.4% Philips 4.2%
Panasonic Corp 4.3% Panasonic 4.0%
Shanghai Flyco Electrica... 3.5% Flyco 3.5%
SEB Groupe 3.2% Joyoung 3.2%
Joyoung Co Ltd 3.2% Gree 2.9%
Zhuhai Gree Group Co Ltd 2.9% Supor 2.6%
Guangdong Bear Electric ... 1.6% Bear 1.6%
Xiaomi Corp 1.5% Xiaomi 1.5%
LG Corp 1.3% LG 1.2%
Hon Hai Precision Indust... 1.2% Sharp 1.2%
Procter & Gamble Co, The 1.2% Samsung 1.2%
Samsung Corp 1.2% Singfun 1.0%
Singfun Eletric Group Co... 1.0% SID 0.8%
Superhuman Group Co Ltd 0.8% Crompton 0.8%
Crompton Greaves Consume... 0.8% Bajaj 0.7%
Hisense Group 0.7% Oral-B 0.7%
Bajaj Electricals Ltd 0.7% Little Swan 0.7%
Others 48.9% Others 52.1%

5-Year Trend
Increasing share Decreasing share No change

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Company Share Performance in Consumer Appliances
% Share (NBO) - Retail Volume - 2012-2021
Midea Group Co

Panasonic Corp

Bear Electric Co
Shanghai Flyco

Joyoung Co Ltd
Appliance Co

Group Co Ltd
Haier Group

Zhuhai Gree
Koninklijke

SEB Groupe

Guangdong
Philips NV

Electrical

Others
Ltd

Ltd

Ltd
70%

60%

50%

40%

30%

20%

10%

0%

Retail Sales Performance by Company Company Performance vs Market

Retail Volume (NBO) - '000 units 2021 - % CAGR 2016-2021 % Y-O-Y Growth (NBO) 2012-2021
Click on company to compare against market Midea Group Co Ltd

1,000,000 15%

OTHERS
800,000
10%

600,000

5%

400,000

0%
200,000
MIDEA GROUP CO LTD

0 -5%
-5% 0% 5% 10% 15% 20% 25% 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Consumer Appliances Midea Group Co Ltd

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Market Concentration of Consumer Appliances by Company
% Share (NBO) - Retail Volume - 2012-2021

80%

70%

60%

50%

40%

30%

20%

10%

0%
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Top 3 Companies Others

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