SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN THE UNITED KINGDOM -

DATAGRAPHICS
Country Report | Jul 2018

Market Sizes

Sales of Sweet Biscuits, Snack Bars and Fruit Snacks Sales Performance of Sweet Biscuits, Snack Bars and Fruit Snacks
Retail Value RSP - GBP million - Current - 2004-2023 % Y-O-Y Retail Value RSP Growth 2004-2023

2,970 Forecast
1.4% Forecast
3,500 6%

3,000 5%

2,500
4%
2,000
3%
1,500
2%
1,000

500 1%

0 0%
2004 2018 2023 2004 2018 2023

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Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category Sales of Fruit Snacks
Retail Value RSP - GBP million - Current - 2018 Growth Performance Retail Value RSP - GBP million - Current - 2004-2023
Click on a Category to update Sales Chart

Fruit Snacks Forecast

347.5 500 14%

Snack Bars 12%

675.1
400
Sweet Biscuits 10%
1,947.1

Y-O-Y Growth
-5% 20% 45% 300
8%
SWEET BISCUITS, SNACK BARS AND 2,969.7 CURRENT % CAGR % CAGR
FRUIT SNACKS YEAR % 2013-2018 2018-2023 6%
GROWTH
200

4%
100
2%

0 0%
2004 2018 2023

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Distribution

Channel Distribution for Sweet Biscuits, Snack Bars and Fruit Snacks
Retail Value RSP 2018 and Percentage Point Growth - 2013-2018

16.5% Convenience Stores

8.8% Discounters

85.7% Modern Grocery Retailers 34.6% Hypermarkets

22.9% Supermarkets

2.8% Forecourt Retailers

93.2% Grocery Retailers

6.4% Independent Small Grocers

95.2% Store-Based Retailing 1.3% Mixed Retailers 7.5% Traditional Grocery Retailers 0.5% Other Grocery Retailers

0.6% Food/drink/tobacco specialists

0.7% Health and Beauty Specialist

0.8% Non-Grocery Specialists Retailers
0.1% Other Foods Non-Grocery
Specialists

0% Vending
4.8% Non-Store Retailing
4.7% Internet Retailing

Increasing Decreasing No change

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Competitive Landscape

Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks
% Share (NBO) - Retail Value RSP - 2018 % Share (LBN) - Retail Value RSP - 2018

United Biscuits (UK) Ltd 15.6% McVitie's 10.4%

Tesco Plc 7.2% Tesco 5.8%
Mondelez UK Ltd 7.2% Sainsbury's 5.5%
Burton's Foods Ltd 6.3% Whitworths 3.6%
J Sainsbury Plc 6.0% Belvita 3.3%
Whitworth Bros Ltd 4.2% Nature Valley 2.3%
Kellogg Co of Great Brit... 3.8% Maryland 2.2%
Fox's Biscuits Ltd 3.3% Oreo 2.0%
Asda Group Ltd 3.0% Asda 1.9%
Natural Balance Foods Lt... 2.4% Nakd Bar 1.9%
General Mills UK Ltd 2.3% Eat Natural 1.6%
Weetabix Ltd 1.8% Cadbury Fingers 1.5%
Eat Natural Ltd 1.6% Jaffa Cakes 1.5%
Urban Fresh Foods Ltd 1.5% Bear 1.5%
Stream Foods Ltd 1.5% Alpen 1.3%
Nestlé UK Ltd 1.1% Fox's 1.2%
Fulfil Ltd 1.0% Go Ahead! 1.2%
Thomas Tunnock Ltd 0.8% Kellogg's 1.1%
Private Label 7.6% Private Label 7.6%
Others 21.8% Others 42.7%

Increasing share Decreasing share No change

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Company Share Performance in Sweet Biscuits, Snack Bars and Fruit Snacks
% Share (NBO) - Retail Value RSP - 2009-2018

Mondelez UK Ltd

Great Britain Ltd

Whitworth Bros
United Biscuits

J Sainsbury Plc
Burton's Foods

Fox's Biscuits
Kellogg Co of

Private Label
Tesco Plc
(UK) Ltd

Others
Ltd

Ltd

Ltd
40%

35%

30%

25%

20%

15%

10%

5%

0%

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Retail Sales Performance by Company Company Performance vs Market
Retail Value RSP (NBO) - GBP million 2018 - % CAGR 2013-2018 % Y-O-Y Growth (NBO) 2009-2018
Click on company to compare against market United Biscuits (UK) Ltd

1,200 8%
OTHERS

1,000 6%

800 4%

600 2%

UNITED BISCUITS (UK) LTD

400 0%

200 -2%

0 -4%
-4% -2% 0% 2% 4% 6% 8% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Sweet Biscuits, Snack Bars and Fruit United Biscuits (UK) Ltd
Snacks

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Market Concentration of Sweet Biscuits, Snack Bars and Fruit Snacks by Private Label in Sweet Biscuits, Snack Bars and Fruit Snacks
Company % Share (NBO) - Retail Value RSP - 2009-2018
% Share (NBO) - Retail Value RSP - 2009-2018
25%
70%

60% 20%

50%
15%
40%

10%
30%

20% 5%

10%
0%
0% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Sweet Biscuits, Snack Bars and Others
Top 3 Companies Private Label Others Fruit Snacks

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