PET PRODUCTS IN VIETNAM - DATAGRAPHICS

Country Report | May 2022

Market Sizes

Sales of Pet Products Sales Performance of Pet Products

Retail Value RSP - VND billion - Current - 2008-2027 % Y-O-Y Retail Value RSP Growth 2008-2027

297 Forecast
10.0% Forecast
600 20%

500
15%
400

300 10%

200
5%
100

0 0%
2008 2022 2027 2008 2022 2027

Sales of Pet Products by Category Sales of Cat Litter

Retail Value RSP - VND billion - Current - 2022 Growth Performance Retail Value RSP - VND billion - Current - 2008-2027
Click on a Category to update Sales Chart

Cat Litter Forecast

8.7 20 35%

Pet Healthcare 30%

55.4
Other Pet Products 15
25%
233.3

Y-O-Y Growth
0% 10% 20% 20%
PET PRODUCTS 297.4 CURRENT % CAGR % CAGR 10
YEAR % 2017-2022 2022-2027 15%
GROWTH
10%
5
5%

0 0%
2008 2022 2027

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Retail Channels

Retail Channels for Pet Products

Retail Value RSP 2022 and Percentage Point Growth - 2017-2022

3.1% Hypermarkets
7.1% Grocery Retailers 7.1% Modern Grocery Retailers
3.9% Supermarkets
90.5% Store-Based Retailing

83.4% Non-Grocery Specialists 83.4% Pet shops

3.1% Non-Store Retailing 3.1% E-Commerce

6.4% Non-retail channels 6.4% Veterinary clinics

Increasing Decreasing No change

Competitive Landscape

Company Shares of Pet Products Brand Shares of Pet Products

% Share (NBO) - Retail Value RSP - 2021 % Share (LBN) - Retail Value RSP - 2021

Hoang Anh Co Ltd 14.5% Fay 12.0%

JBL GmbH & Co KG 3.2% JBL 3.2%

Sera GmbH 1.8% Palma 2.5%

Mars Inc 0.9% Sera 1.8%

City Zoo Co Ltd 0.5% Catsan 0.9%

Perfect Companion (Vietn... 0.2% City Zoo 0.5%

Others 78.9% Me-O 0.2%

Others 78.9%

5-Year Trend
Increasing share Decreasing share No change

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Company Share Performance in Pet Products
% Share (NBO) - Retail Value RSP - 2012-2021

JBL GmbH & Co

City Zoo Co Ltd

Hoang Anh Co

(Vietnam) Co
Companion
Sera GmbH

Mars Inc

Perfect

Others
Ltd

Ltd
KG
80%

70%

60%

50%

40%

30%

20%

10%

0%

Retail Sales Performance by Company Company Performance vs Market

Retail Value RSP (NBO) - VND billion 2021 - % CAGR 2016-2021 % Y-O-Y Growth (NBO) 2012-2021
Click on company to compare against market Hoang Anh Co Ltd

250 20%

OTHERS
200
15%

150

10%

100

5%
50
HOANG ANH CO LTD

0 0%
-5% 0% 5% 10% 15% 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Pet Products Hoang Anh Co Ltd

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Market Concentration of Pet Products by Company
% Share (NBO) - Retail Value RSP - 2012-2021

100%

80%

60%

40%

20%

0%
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Top 3 Companies Others

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