FRAGRANCES IN THE UNITED ARAB EMIRATES - DATAGRAPHICS

Country Report | Jun 2019

Market Sizes

Sales of Fragrances Sales Performance of Fragrances

Retail Value RSP - AED million - Current - 2004-2023 % Y-O-Y Retail Value RSP Growth 2004-2023

2,275 Forecast
-1.2% Forecast
3,000 20%

2,500
15%

2,000
10%
1,500

5%
1,000

0%
500

0 -5%
2004 2018 2023 2004 2018 2023

Sales of Fragrances by Category Sales of Premium Fragrances

Retail Value RSP - AED million - Current - 2018 Growth Performance Retail Value RSP - AED million - Current - 2004-2023
Click on a Category to update Sales Chart

Premium Fragrances Forecast

1,913.1 2,500 25%

Mass Fragrances
361.4 20%
2,000
-5% 0% 10%
15%
FRAGRANCES 2,274.5 CURRENT % CAGR % CAGR

Y-O-Y Growth
YEAR % 2013-2018 2018-2023
1,500
GROWTH 10%
1,000
5%

500
0%

0 -5%
2004 2018 2023

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Premium vs Mass
% Breakdown by Value Current 2013-2018
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2013 2014 2015 2016 2017 2018

Mass Premium

Distribution

Channel Distribution for Fragrances

Retail Value RSP 2018 and Percentage Point Growth - 2013-2018

0.1% Convenience Stores

0.1% Forecourt Retailers

22.4% Modern Grocery Retailers
24.7% Grocery Retailers 11.6% Hypermarkets
2.3% Traditional Grocery Retailers
10.7% Supermarkets

33.7% Beauty Specialist Retailers

35.7% Health and Beauty Specialist 1% Chemists/Pharmacies

97.9% Store-Based Retailing Retailers
1% Drugstores/parapharmacies
39.6% Non-Grocery Specialists

3.9% Other Non-Grocery 3.9% Other BPC Non-Grocery

Specialists Specialists

31.1% Department Stores

33.6% Mixed Retailers
2.6% Variety Stores

0.1% Direct Selling

2.1% Non-Store Retailing
2% E-Commerce

Increasing Decreasing No change

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Competitive Landscape

Company Shares of Fragrances Brand Shares of Fragrances

% Share (NBO) - Retail Value RSP - 2018 % Share (LBN) - Retail Value RSP - 2018

Arabian Oud Co 18.6% Al Qurashi 12.3%

Abdul Samad Al Qurashi C... 18.4% Arabian Oud 9.5%
Ajmal International Trad... 8.5% Ajmal 5.6%
Coty Middle East FZCO 6.3% Rasasi 4.5%
Rasasi Perfumes Industry... 5.4% Burberry 1.7%
Estée Lauder Middle East... 4.0% Prada 1.7%
L'Oréal Middle East FZE 3.7% Versace 1.6%
Chanel SA 2.9% Chanel Coco Noir 1.1%
Puig Middle East FZCO 2.7% Lancôme La Vie est Belle 1.1%
Al Tayer Group 1.7% Arabian Oud Arabian Lege... 1.1%
Prada SpA 1.7% Tom Ford 1.1%
Al Fahim Enterprises 1.6% Victoria's Secret 1.0%
Christian Dior SA, Parfu... 1.6% Jo Malone London 1.0%
Designer Shaik Inc 1.1% Arabian Oud Woody Blanc 0.9%
L Brands Inc 1.0% Boss Bottled Night 0.9%
Unilever Gulf FZE 0.8% Chanel N°5 0.9%
Puig SL 0.7% Al Qurashi Furusiyya Bla... 0.8%
Inter Parfums Inc 0.6% adidas 0.8%
LVMH Fragrance Brands Mi... 0.5% Al Qurashi Furusiyya Whi... 0.7%
Others 18.1% Others 51.8%

Increasing share Decreasing share No change

Company Share Performance in Fragrances

% Share (NBO) - Retail Value RSP - 2009-2018
Arabian Oud Co

Middle East FZE

Abdul Samad Al

L'Oréal Middle
Trading Co LLC
International

Estée Lauder
Coty Middle

Puig Middle
Industry LLC
Qurashi Co

Chanel SA
East FZCO

East FZCO
Perfumes

East FZE
Rasasi

Others
Ajmal

70%

60%

50%

40%

30%

20%

10%

0%

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Retail Sales Performance by Brand Brand Performance vs Market
Retail Value RSP (LBN) - AED million 2018 - % CAGR 2013-2018 % Y-O-Y Growth (LBN) 2009-2018
Click on brand to compare against market Arabian Oud

1,400 OTHERS 50%

1,200
40%

1,000
30%

800
20%
600

10%
400
AL QURASHI
ARABIAN OUD 0%
200

0 -10%
0% 5% 10% 15% 20% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Fragrances Arabian Oud

Market Concentration of Fragrances by Company

% Share (NBO) - Retail Value RSP - 2009-2018

80%

70%

60%

50%

40%

30%

20%

10%

0%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Top 3 Companies Others

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