LAUNDRY CARE IN PERU - DATAGRAPHICS

Country Report | Mar 2022

Market Sizes

Sales of Laundry Care Sales Performance of Laundry Care

Retail Value RSP - PEN million - Current - 2007-2026 % Y-O-Y Retail Value RSP Growth 2007-2026

1,935 Forecast
5.7% Forecast
2,500 25%

2,000 20%

1,500 15%

1,000 10%

500 5%

0 0%
2007 2021 2026 2007 2021 2026

Sales of Laundry Care by Category Sales of Carpet Cleaners

Retail Value RSP - PEN million - Current - 2021 Growth Performance Retail Value RSP - PEN million - Current - 2007-2026
Click on a Category to update Sales Chart

Carpet Cleaners Forecast

5.2 7 20%

Fabric Softeners 6
197.1
Laundry Aids 15%
5
154.7

Y-O-Y Growth
Laundry Detergents 4
1,577.9
10%
-5% 0% 20% 3
LAUNDRY CARE 1,934.9 CURRENT % CAGR % CAGR
YEAR % 2016-2021 2021-2026 2
GROWTH 5%
1

0 0%
2007 2021 2026

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Distribution

Channel Distribution for Laundry Care

Retail Value RSP 2021 and Percentage Point Growth - 2016-2021

0.2% Convenience Stores

0.7% Discounters
38.3% Modern Grocery Retailers
98.5% Grocery Retailers 20.2% Hypermarkets
60.1% Traditional Grocery Retailers
17.4% Supermarkets
99% Store-Based Retailing

0.5% Mixed Retailers 0.5% Variety Stores

0.1% Direct Selling

1% Non-Store Retailing
0.8% E-Commerce

Increasing Decreasing No change

Competitive Landscape

Company Shares of Laundry Care Brand Shares of Laundry Care

% Share (NBO) - Retail Value RSP - 2021 % Share (LBN) - Retail Value RSP - 2021

Alicorp SAA 44.7% Bolivar 19.2%

Procter & Gamble Perú SR... 19.7% Marsella 12.8%
Intradevco Industrial SA 14.0% Opal 12.1%
Colgate-Palmolive Perú S... 3.8% Sapolio 7.7%

Clorox Perú SA 2.9% Ariel 7.5%

Grupo Cala SAC 2.3% Ace 6.5%

Reckitt Benckiser Perú S... 2.0% Downy 4.1%

Cencosud Retail Peru SA 2.0% Patito 4.0%

New Power International ... 0.4% Soflan Suavitel 3.8%

Neo Deter del Perú SAC 0.4% Clorox 2.9%

Hipermercados Tottus SA 0.3% Amor 2.0%

Supermercados Peruanos S... 0.3% Home Care 2.0%

Química Suiza SA 0.1% Caricia 1.9%

Unilever Andina Perú SA 0.1% Vanish 1.8%

Others 7.0% Magia Blanca 1.6%

Ña Pancha 0.4%
La Oca 0.4%
Aquamatic 0.4%
Trome 0.4%
Others 8.6%

5-Year Trend
Increasing share Decreasing share No change

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Company Share Performance in Laundry Care
% Share (NBO) - Retail Value RSP - 2012-2021

Colgate-Palmolive

Cencosud Retail
Grupo Cala SAC

Benckiser Perú
Clorox Perú SA

International
Industrial SA
Gamble Perú
Alicorp SAA

New Power
Intradevco
Procter &

Perú SA

Peru SA
Reckitt

Others
SAC
SRL

SA
50%

40%

30%

20%

10%

0%

Retail Sales Performance by Company Company Performance vs Market

Retail Value RSP (NBO) - PEN million 2021 - % CAGR 2016-2021 % Y-O-Y Growth (NBO) 2012-2021
Click on company to compare against market Alicorp SAA

1,000 8%

ALICORP SAA
6%
800

4%
600

2%

400 PROCTER & GAMBLE PERÚ SRL

0%
INTRADEVCO INDUSTRIAL SA
200
OTHERS -2%

0 NEW POWER INTERNATIONAL SAC -4%

-5% 0% 5% 10% 15% 20% 25% 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Laundry Care Alicorp SAA

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Market Concentration of Laundry Care by Company
% Share (NBO) - Retail Value RSP - 2012-2021

100%

80%

60%

40%

20%

0%
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Top 3 Companies Others

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