Group 9

SALE LETTER

01.
 AGENDA

1. What is a sale letter?

2. Structure;
3. Mistakes often been made;
4. Notes;
5. Some TIPS to practice writing;
6. Game.

05.
 1.
Wondering what is a sale
letter?
Let's get started

02.
 A sales letter is a piece of direct mail which is
designed to persuade the reader to purchase
a particular product or service in the absence
of a salesman. It defined as “A form of direct
mail in which an advertiser sends a letter to a
potential customer.”

03.
 Headline
Introduction

The body

Guarantee

Close and ask

for the sale

P.S
 1.Headline

2.Introduction

3.The body of the letter

STRUCTURE 4.Guarantee

5.Close and ask for the sale

6. P.S
05.
HEADLINE

Every sales letter should have an

attention-grabbing headline, one that
draws the reader into your sales letter.

04.
HEADLINE

04.
HEADLINE

You can create urgent headlines like this for a sales letter by using the following
power words and phrases:

Now Today Low inventory

Hurry Fast Only a few left in stock
Quickly Limited time Discontinued
Don’t wait Limited offer Rare
Don’t miss out While supply lasts Secret

04.
INFORMATIONAL BLOCLKS

After an attractive
headline, you need to keep
people on the sales page
with a solid introduction.

04.
INFORMATIONAL BLOCLKS

For example, bold statement and questions that make consumer surprised:

04.
 THE BODY OF THE LETTER

You need to make a description of the offer that you have

mentioned in the headline.

This is the section where you break down the

core features and benefits of what you’re offering.
04.
 THE BODY OF THE LETTER

04.
 THE BODY OF THE LETTER

04.
 GUARANTEE

04.
 CLOSE AND ASK FOR THE SALE

04.
 THE P.S

So make sure that, in the very end, you remind them of the most important points
of why they might want to sign up now.

04.
MISTAKES
1. Missing a headline
Sales letters need to attract the
eye. Without a headline, a sales
letter is just a block of words
that can easily be ignored.
08.
2. Don't know the difference
between FEATURES and BENEFITS.
If you are writing about the
consumer, you are writing a
BENEFIT. That's what people want
to hear about – what's in it for me?
MISTAKES
3. Don't have a “P.S.” at
the end.
The “P.S.” is a great way to hit
the last few skimmers – people
who aren't reading. Sum up
your biggest benefit, combine it
with your offer, and throw it in
as the last line in your letter.
08.
4. Your letter doesn't speak to
anybody in particular.
You bought a mailing list and you
shipped out a letter. Who is
receiving it? Is it a specific gender?
Do they have a particular career?
How much money do they make?
MISTAKES

5. Giving The Reader a Reason For Not Reading

Among these you must find or create the symptom or symptoms which
your product or service cures. If your letter does not clearly and
convincingly articulate your “cure” you have given your prospect an
excellent reason for not reading it.

08.
 NOTES

12.
 Identify your target audience
Understand who's buying your product,
who you're sending your sales letter to
and gear your sales letter directly to
them.
Write a powerful, engaging
headline
A well-written headline sets the stage for
an effective sales letter. Choose the right
words to grab your customer's attention
right from the start.
Personalize your letter
A letter that reads, "Dear Mrs. Johnson,"
says a lot more to your lead than one
that reads, "Dear Potential Customer" or
"Dear Sir/Madam."
Offer an incentive to help
close the sale
A free trial, no risk-obligation or a
special gift are just some of the
incentives you can use to generate
interest in your product.
TIPS FOR WRITING
Read a lot and read actively

www.nationalgeo www.bbc.com/ www.newyorker. www.nytimes.co

graphic.com/ news com/ m/

TIP: You can ask your teacher or professor for samples of well written essays that
they can share with you to inspire you to write better.
Write, as much and as often as you can...

www.grammarly.c writeandimprove. howjsay.com

om/ com

TIP: You can ask your teacher or professor for samples of well written essays that
they can share with you to inspire you to write better.
Get feedback

TIP: You can read your work out loud. This really helps identify the
awkward and repetitive parts of your essay so you can edit and make
it flow better.
GAME
 THANK YOU FOR
LISTENING
Questions? Clarifications?