The Heart:

Your Story, Belief and Values

 TRUST
“We know “We know
who you what you
are.” stand for.”
 The Golden Circle
WHAT
WHAT
Every
Every coach inonthe
organization the world
planet
knows WHAT
knows WHAT theythey do. This
do. These are is
products they sell or the services
your job title, roles and
responsibilities.
 The Golden Circle
WHAT
WHAT
Every coach in the world
Every organization on the planet
knows WHATthey
knows WHAT they
do. do.
TheseThis
are is
your job
products they title,
sell orroles and
the services
responsibilities.

HOW
HOW
Someorganizations
Some coaches know HOW
know HOW
they
theydodoit. These are the
it. These things
are the
that make them special or set them
things that set you apart from
apart from their competition.
your competition. These are
your strengths, values and
guiding principles.
What are the
true values
that underpin my
coaching practice?
What are the
personal
qualities and
strengths
that I offer
when I
coach?
Marcus Buckingham: Identify Your Strengths
https://www.youtube.com/watch?v=czsEJGJnPAY
 The Golden Circle
WHAT
WHAT
Every coach in the world
Every organization on the planet
knows WHATthey
knows WHAT they
do. do.
TheseThis
are is
your job
products they title,
sell orroles and
the services
responsibilities.
HOW
HOW
Some coaches know HOW
Some organizations know HOW
theydodo
they it. These
it. These are
are the the
things
things
that makethat
them setspecial
you orapart from
set them
your
apartcompetition. These are
from their competition.
your strengths, values and
guiding WHY principles.
Very few organizations know WHY
they do whatWHY they do. WHY is
Very few coaches
not about making money.know WHY
That’s
they doWHY
a result. whatis athey do. WHY
purpose, cause is
aorpurpose,
belief. It’s the very reason your
cause or belief. It
organization exists.
inspires you to impact and
serve others.
Nadine’s Why: I believe in the lightbulb moments of life. I
believe that with every spark, we change the world.
In 1 minute, share your
what-how-why
elevator pitch.
Simon Sinek: TED Talk – How Leaders Inspire Action
https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?langua
ge=en
The Golden Circle + Human Brain
NEOCORTEX
• Rational and Analytical Thinking
• Language
The Golden Circle + Human Brain
LIMBIC BRAIN
• All of our feelings, like trust and loyalty
• All human behavior and decision-making
• No capacity for language
"People don't buy what you do,
they buy why you do it."
- Simon Sinek
 The Golden Circle

CLARITY OF WHY

DISCIPLINE OF HOW
CONSISTENCY OF WHAT
 In 1 minute, share your
why-how-what
elevator pitch.

Did that feel different?

Michael Jr. (Comedian) – Know Your Why
https://www.youtube.com/watch?v=LZe5y2D60YU