The Power of Being You

How authenticity, purpose and

personal brand can elevate your
career
Webinar with Alison Young in partnership with AB
magazine
22 June 2023
Meet ‘Rose’

2
How can Rose ….
• Re-connect with what gives her
joy at work

• Define her personal purpose and

what she stands for as a leader

• Take charge of her career – take

assignments and opportunities
that she wants

3
And what about YOU?
• Where are you in your career right now?
• Are you in a place that feels satisfying and gives scope to
your talents?
• Are you valued not just for your contribution but also for your
potential?
• Do you feel your work is leading to a place that will satisfy
your ambition and help you make the difference you want
to make in the world?

Define what success

looks like and means to
YOU
4
+ career

5
What do you really want to do?

6
What’s your job?

“I’m helping put a

man on the moon,
Mr President”

7
 WHAT YOU LOVE

Passion Mission

WHAT

u r p ose WHAT THE

YOU ARE
GOOD
AT
P WORLD
NEEDS

Profession Vocation

WHAT YOU CAN BE

PAID FOR

8
Here’s one way to find your purpose

9
And here’s another

1
What you love
• What’s important to you? What are your key values at work?
• If money was no object, what would you do?
• What are you most passionate about?
• What type of people do you sound yourself with?

2
WHAT YOU LOVE
What you are good at
• What strengths do others see in you?
Passion Mission
• What skills do you display in moments of stress?
• What skills do you have that you love to use?
WHAT
r p ose WHAT THE • What feedback do you receive from others?
Pu
3
YOU ARE WORLD
GOOD NEEDS What the world needs
AT
• What is your technical expertise? (think broadly)
Profession Vocation • What knowledge or activities do people value you for?
• What’s your destination?
WHAT YOU CAN BE • What legacy do you want to leave?

4
PAID FOR
What you can be paid for
• What do you hope to create or change that will be lasting?
• Who will have supported you and advocated for you to achieve that?
• How does your social media presence match your work brand?

10
“ Values are …. the
principles that give our
lives meaning, and allow
us to persevere through
adversity
Barb Markway and Celia Ampel,
The Self-Confidence Workbook

11
What you love

1
What you love
• What’s important to you? What are your key values at work?
• If money was no object, what would you do?
• What are you most passionate about?
• What type of people do you sound yourself with?

2
What you are good at
• What strengths do others see in you?
• What skills do you display in moments of stress?
• What skills do you have that you love to use?
• What feedback do you receive from others?

3
What the world needs
• What is your technical expertise? (think broadly)
• What knowledge or activities do people value you for?
• What’s your destination?
• What legacy do you want to leave?

4
What you can be paid for
• What do you hope to create or change that will be lasting?
• Who will have supported you and advocated for you to achieve that?
• How does your social media presence match your work brand?

12
Connecting with your values
1 1
Identify the
2 times when
Identify the were/ are
times when you
you were the happiest
most fulfilled
and satisfied
3
Identify the
times when
you were the
most proud

Top Values Prioritise Re-affirm

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“ Your beliefs become your thoughts,
Your thoughts become your words,
Your words become your actions,
Your actions become your habits,
Your habits become your values,
YOUR VALUES BECOME YOUR DESTINY
Mahatma Ghandi

14
What you are good at

1
What you love
• What’s important to you? What are your key values at work?
• If money was no object, what would you do?
• What are you most passionate about?
• What type of people do you sound yourself with?

2
What you are good at
• What strengths do others see in you?
• What skills do you display in moments of stress?
• What skills do you have that you love to use?
• What feedback do you receive from others?

3
What the world needs
• What is your technical expertise? (think broadly)
• What knowledge or activities do people value you for?
• What’s your destination?
• What legacy do you want to leave?

4
What you can be paid for
• What do you hope to create or change that will be lasting?
• Who will have supported you and advocated for you to achieve that?
• How does your social media presence match your work brand?

15
Our beliefs drive so much …….
What I
believe
about
myself

Confirms
Confirms my What I
my beliefs
beliefs about choose to
about
myself do/ not do
myself

What
What II What II
What
choose
choose not
not choose to
choose to
to do, I lose
lose do,
do, II get
get
confidence
confidence better at
better
in
16
Our beliefs drive so much …
… in a helpful way I’m good at
What I public speaking
believe
about
myself I will volunteer to do
People say that they
big presentations
enjoy my presentations –
when they’re needed
and this makes me feel Confirms
Confirms my What I
good (about myself) my beliefs
beliefs about choose to
about
myself do/ not do
myself

I increase my confidence
What
What II and my skills each time I
What II
What
choose
choose not
not present
choose to
choose to
to do, I lose
lose do,
do, II get
get
confidence
confidence better at
better
in
17
Our beliefs drive so much … I’m NO good at
… sometimes unhelpfully public speaking – I
What I get so nervous
believe
about
myself
I’m not asked to do
presentations because
they know that I’d be too Confirms
Confirms my What I
nervous my beliefs
beliefs about choose to
about
myself do/ not do
myself

I never volunteer and

always let others do
When I watch others, I realise the presentations
that they are so much better What
What II What II
What
than me and don’t seem to get choose
choose not
not choose to
choose to
nervous at all to do, I lose
lose do,
do, II get
get
confidence
confidence better at
better
in
18
“ Beliefs have the power to create and the
power to destroy. Human beings have
the awesome ability to take any
experience of their lives and create a
meaning that disempowers them or one
that can literally save their lives
Anthony Robbins

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Early beliefs continue to shape us
into adulthood
• To work hard
• To care for others
• To be independent
• To be nice and not get angry
• To be honest
• To accept the status quo

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Identifying your Rocks
Limiting or Empowering or
Unhelpful Beliefs – YOUR ROCKS Helpful Beliefs – YOUR GEMS
Mental and emotional freedom that gives us
A state of mind or belief about yourself or
the choice and enables us to flourish and
the world that restricts you in some way
achieve our goals

Examples: Examples:
• I’m not good enough • I have the capabilities necessary to succeed
• People like me/us don’t … • I have as much potential as anyone else
• It’s impolite to speak up or to challenge • My opinions matter and have a place
• Be seen and not heard • I have the right to be heard
• Don’t show off • I am proud of the work I do

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Turning your rocks into gems

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Turning your rocks into gems: The steps
• Take a moment to jot down your limiting beliefs
• Identify the ‘strongest’ ie ‘most’ limiting belief
• Note what this belief stops you from doing –
evaluate the cost
• Ask yourself: Do I want to believe this anymore?
• Find times/ examples of when you acted against
this belief and note them, acknowledging that you
can create flexibility if you want to
Counter
• Turn the limiting belief into a positive one – what examples
do you want to believe instead? Heaviest rock/
• Imagine a future time/ situation when you are ’strongest’
living this belief – step fully in and ‘see’ what you’re limiting belief
doing, how others are responding, and the impact
you’re having
• Keep practicing

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Turning your rocks into gems: The steps
• Take a moment to jot down your limiting beliefs
• Identify the ‘strongest’ ie ‘most’ limiting belief
• Note what this belief stops you from doing –
evaluate the cost
• Ask yourself: Do I want to believe this anymore? New Belief
• Find times/ examples of when you acted against
this belief and note them, acknowledging that you
can create flexibility if you want to
• Turn the limiting belief into a positive one – what
do you want to believe instead?
• Imagine a future time/ situation when you are
living this belief – step fully in and ‘see’ what you’re
doing, how others are responding, and the impact
you’re having
• Keep practicing

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7 Empowering Beliefs
My vulnerability gives
I am not afraid, I embrace challenges me strength and
only excited for because I will always fuels my belief in me
what’s ahead find a way to
I am responsible overcome
for the life I create

I always dream big and strive

I am on a continuous for that which is out of my
journey of learning reach – the impossible is
that I never want to The past is who I was,
the present is who I worth striving for
end
am and the future is
who I will become

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What the world needs

1
What you love
• What’s important to you? What are your key values at work?
• If money was no object, what would you do?
• What are you most passionate about?
• What type of people do you sound yourself with?

2
What you are good at
• What strengths do others see in you?
• What skills do you display in moments of stress?
• What skills do you have that you love to use?
• What feedback do you receive from others?

3
What the world needs
• What is your technical expertise? (think broadly)
• What knowledge or activities do people value you for?
• What’s your destination?
• What legacy do you want to leave?

4
What you can be paid for
• What do you hope to create or change that will be lasting?
• Who will have supported you and advocated for you to achieve that?
• How does your social media presence match your work brand?

26
What’s your destination?

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Identifying your purpose
• Complete each question – rough notes are fine –
drawing inspiration from a range of places/
people
• Once you feel it is as complete as you can make it,
leave it alone for at least 24 hours
• Which key words or phrases emerge – highlight
those
• Create a version that is a maximum of 60 seconds
• Record it to listen back then test it out with others
• Make longer or shorter versions for your different
needs as you wish
• Practise it
• Create longer or shorter versions as you wish
1
What you love
• What’s important to you? What are your key values at work?
• If money was no object, what would you do?
• What are you most passionate about?
• What type of people do you sound yourself with?
2
What you are good at
• What strengths do others see in you?
• What skills do you display in moments of stress?
• What skills do you have that you love to use?
• What feedback do you receive from others?
3
What the world needs
• What is your technical expertise? (think broadly)
• What knowledge or activities do people value you for?
• What’s your destination?
• What legacy do you want to leave?
4
What you can be paid for
• What do you hope to create or change that will be lasting?
• Who will have supported you and advocated for you to achieve that?
• How does your social media presence match your work brand?
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 Your

Purpose
here

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Examples of purpose
To create To unlock
innovative potential in
technology individuals,
solutions that teams and
will improve the organisations so
lives of people that people can
around the To educate show up as their To use my gifts
globe people in my authentic selves and talents to
area of expertise develop the
so that people in my
businesses can team so they do
To improve the
flourish great work
wellbeing of
people so they
create safe and
healthy work
environments
for their people
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Translating your purpose into your personal brand

1
What you love
• What’s important to you? What are your key values at work? Beyonce – The Power Play Brad Pitt – The Cool Guy Billie Eilish – The Rebel
• If money was no object, what would you do?
• What are you most passionate about?
• What type of people do you sound yourself with?

2
What you are good at
• What strengths do others see in you?
• What skills do you display in moments of stress?
• What skills do you have that you love to use?
• What feedback do you receive from others?

3
What the world needs
• What is your technical expertise? (think broadly)
• What knowledge or activities do people value you for?
• What’s your destination?
• What legacy do you want to leave?

4
What you can be paid for
• What do you hope to create or change that will be lasting?
• Who will have supported you and advocated for you to achieve that?
• How does your social media presence match your work brand?

• Indicates a clear ambition and intention

• Attracts contacts and advocates that reflect
your true interests
• Builds trust
• Helps you stand out Tom Hanks – The Kim Kardashian – The
Everyman Savvy Socialite
• Gives you consistency

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Who do you think you are?
Start to reference your brand in meetings
1 Communicate •
• Start to say: ‘As an expert, I would advise …’ or ‘Based on my experience ….’

2 Showcase •
•
Get involved in internal projects where you can demonstrate your skills
Look out for areas where you can put your brand into action

Run an internal training on your area of interest or key skills

3 Share •
• Offer to speak at a company conference, team meeting or client event

Ask a question in a meeting within the first 5 minutes

4 Question •
• Be constructive, practical and positive

5 Network •
•
Network beyond your own team
Count how many people know you in other functions or teams – aim to increase that

Behave in a way that supports your brand values

6 Apply •
• Consider ‘passion projects’ that reflect your brand but that are outside your specific job

7 Refresh •
•
Ask trusted colleagues or a mentor for their feedback
What can you be doing to refresh or adapt your brand values?

Amita Sandhu & Amy Sinnott, 2020 32

10 Golden Rules of Personal Branding

1. Have a focus
2. Be genuine
3. Tell a story
4. Be consistent
5. Be ready to fail
6. Create a positive impact
7. Follow a successful example
8. Live your brand
9. Let other people tell your story
10.Leave a legacy

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“ One of the most
courageous things you can
do is identify yourself,
know who you are and
where you want to go
Sheila Murray Bethel

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Thank you

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