Master Course of International Tourism Management

Integrated Tourism Project Report

Accor hotels in their communities.
Let’s focus on the human aspect!

Submitted to

Prof. Dr. Christian Buer

By

Huyen Le | 205905

Narmin Kamilzada | 207318

Ana-Bogdana Bodnariuc | 205899

Summer Semester 2020

Date: 26.06.2020
 INTEGRATED REPORT

CONTENT

List of Abbreviations 1
List of Figures 1
Executive Summary 2

1. Introduction 3

2. Accor and the Corporate Social

Responsibility (CSR) 7

3. Accor hotels in their communities.

Authentical Engagement - a next level
of CSR 19

4. Conclusion 41

5. References 43
List of Abbreviations

CSR

F&B

List of Figures
Executive Summary
1. Introduction

1.1 About Accor Hotels

1.2 About Accor Take-Off! 2020

1.3 The scope of the project

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2. Accor and the Corporate Social Responsibility (CSR)

2.1 Accor and the corporate social responsibility actions (CSR)

Planet 21 – Acting Here

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Solidarity

Diversity & Inclusion.

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2.2 Accor CSR - SWOT Analysis

STRENGTH

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STRENGTH WEAKNESS

SWOT

OPPORTUNITY THREAT
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Heartists

Gaïa –

Accor Hotels Sustainability and Technical Platform

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WEAKNESS

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 Le Club

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OPPORTUNITY

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THREAT

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2.3 Stakeholders and CSR

3. Accor hotels in their communities. Authentical Engagement - a next level of CSR

3.1 A synthesis model: Lifting WINGs to Community

3.2 Hotel Management and Owner

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AccorLocal
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3.3 Employee
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 ‘Me, My

Bestie & AccorHotels

‘Visit & Stay’

3.4 Guests
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Conclusions
s
References