INTERNATIONAL MARKETING

SEMESTER VI

Multiple choice questions:

1. Many people want BMW, only a few are able to buy” this is an example of ……….
A)Need
B)Want
C)Demand
D)Status

Answer: C

2. This is the act of obtaining a desired object from someone by offering something in return.
A)Marketing Myopia
B)Selling
C)Exchange
D)Delivery

Answer: c

3. It’s a combination of quality, service & price___________

A) Marketing Triad
B) Customer Value Triad
C) Customer Satisfaction Triad
D) Service Quality Triad

Answer: b

5. This model is highly firm centric, where the firm believes that the competitive edge lies in its ability to
innovate.______________
A) Conventional
B) Contemporary
C) Competitive
D) None of the above

Answer: a

6. “Marketing is the activity, set of ……………… & processes for creating, communicating, delivering &
…………… offerings that have value for customers, clients, partners & society.”
A) Institutions, satisfying
B) Organizations, exchanging
C) Institutions, exchanging
D) Organizations, understanding

Answer: c
7. …………. Involves purchase from various sources & assembled at one place – involves creation &
maintenance of the stock of goods purchased & ………….. Involves transfer of ownership of the goods
A) Selling & Buying
B) Assembling & Selling
C) Buying & Assembling
D) Assembling & Buying

Answer: b

8. These are the form of human needs take as shaped by culture & individual personality.
A) Wants
B) Demands
C) Needs
D) Social Needs

Answer: d

9. Want for a specific product backed by an ability to pay is called

A. Demand
B. Need
C. Want
D. Customer

Answer: a

10. The following is not a type of Marketing Concept

A) The production concept
B) The selling concept
C) The societal marketing concept
D) The Supplier Concept

Answer: d

11. Who is the father of Modern Marketing?

A) Peter Drucker
B) Philip Kotler
C) Lester Wunderman
D) Abraham Maslow

Answer: b

12. The term marketing refers to:

A) Advertising, Sales Promotion, Publicity and Public Relational activities
B) A new product needs ideas, Developments, concepts and improvements.
C) Sales Planning, Strategy and Implementation
D) A philosophy that stresses customer value and satisfaction.

Answer: d
13. Marketing is a process which aims at ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A) Production
B)Profit-making.
C) The satisfaction of customer needs
D) Selling products

Answer: c

14. Marketing management is ________.

A) developing marketing strategies to move the company forward
B) managing the marketing process
C) monitoring the profitability of the company’s products and services
D) the art and science of choosing target markets and getting, keeping, and growing customers through
creating, delivering, and communicating superior customer value

Answer: d

15. The most formal definition of marketing is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

A) An organizational function and a set of process for creating, communicating and delivering, value to
customers and that benefit the organization.
B) Improving the quality of life for consumers
C) Meeting needs profitability
D) Marketing is an organizational function includes the 4Ps

Answer: a

16. Marketers often use the term ________ to cover various groupings of customers.
A) buying power
B) demographic segment
C) market
D) people

Answer: c

17. Today, marketing must be understood in a new sense that can be characterized as:___________
A) “Get there first with the most.”
B) “Management of youth demand.”
C) “Satisfying customer needs.”
D) “Telling and selling.”

Answer: c

18. Marketing is both an “art” and a “science” there is a constant tension between the formulated side of
marketing and the ________ side.
A) behaviour
B) creative
C) management
D) selling

Answer: c
19. …………is the major objective of any marketing activity in the world because marketing completes
with the real sale of goods and services bought or acquired by the seller or when intermediary has been
affected.
A) Marketing
B) Selling
C) Assembling
D) Transportation

Answer: b

20. It upholds the importance of the customer in the whole value creation process. The D.A.R.T highlights
this aspect in a vivid manner.
A) Contemporary Model
B) Conventional Model
C) Both a&b
D) None of the above

Answer: a

21. Select an appropriate definition of Want

A) Consumer Needs
B) Needs backed by buying power
C) Needs directed to the product
D) Basic human requirements

Answer: c

22. The key customer markets consist of

A) Government Markets
B) Business Markets
C) Consumer Markets
D) All of the above

Answer: d

23. Definition of Marketing given by Philip Kotler:

A) Marketing is the process by which companies create value for customers & build strong customer
relationships in order to capture value from customers in return.
B) Marketing is a societal process by which individuals & groups obtain what they need & want through
creating offering & freely exchanging products & services of value with others.
C) Marketing is the activity, set of institutions & processes for creating, communicating, delivering &
exchanging offerings that have value for customers, clients, partners & society at large.
D) None of the above

Answer: a
24. Which of the following statements is the most correct statement?
A) “The delivery of Goods& Services from producers to their ultimate consumers or users includes many
different activities. These different activities are known as marketing.”
B) Marketing is to ensure that the product is easily & effectively moved from the point of production to
the target market & ensures that the product can be easily accessed by customers.”
C) Marketing is the activity, set of institutions & processes for creating, communicating, delivering &
exchanging offerings that have value for customers, clients, partners & society
D) “Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller’s good
or service, or the activity of trying to bring this about.”

Answer: c

25. This company is well known for Technology innovation, Great value and act as a game changer.
A) Nokia
B) Apple
C) HTC
D) Samsung

Answer: b

26. In the history of marketing, when did the production period end?
A) In the late 1800s.
B) In the early 1900s.
C) In the 1920s.
D) After the end of the Second World War.

Answer: c

27. Which one of the following is a key to build lasting relationships with consumers?
A) Price of the product
B) Need recognition
C) Customer satisfaction
D) Quality of product

Answer: c

28. Which of the following is not an Exchange function of Marketing?

A) Product Planning & Development
B) Buying function
C) After-sales service
D) Selling Function

Answer: c

29. If the focus is on social and ethical concerns in marketing’ is characteristic of the _________ period.
A) Production
B) Sales
C) Marketing
D) Societal marketing
Answer: d
30. The key term in the American Marketing Association’s definition of marketing is:_____________
A) Activity
B) Sales
C) Products
D) Value

Answer: d

31. …….…..is a cluster of complementary products and services that are closely related in the minds of
consumers but spread across a diverse set of industries.
A) Marketspace
B) Marketplace
C) Metamarket
D) Marketpace

Answer: c

32. The ___________________ concept holds that consumers will favour products that offer the most in
quality, performance and innovative features.
A) Marketing
B) Production
C) Product
D) Selling

Answer: c

33. ____________________ are products bought by individuals and organizations for further processing
or for use in conducting a business.
A) Consumer products
B) Speciality products
C) Industrial products
D) Personal Products

Answer: c

34. The term ‘marketing mix’ describes:___________________

A) a composite analysis of all environmental factors inside and outside the firm.
B) a series of business decisions that aid in selling a product.
C) the relationship between a firm’s marketing strengths and its business weaknesses.
D) a blending of strategic elements to satisfy specific target markets.

Answer: d

35. When customer expectations regarding product quality, service quality, and value-based price are met
or exceeded, _____ is created.
A) customer satisfaction
B) planning excellence
C) a quality rift
D) a value line
Answer: a
36. According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not
a marketing function?
A) Promote marketing intelligence.
B) Develop sales tactics.
C) Develop the customer proposition.
D) Work with other business functions and third parties.

Answer: b

37. After concept testing, a firm would engage in which stage for developing and marketing a new
product?
A) Marketing strategy development
B) Business analysis
C) Product development
D) Test marketing

Answer: a

38. If the company’s sales are slow down, and profits level off or decline. At which stage the company has
reached?
A) Introduction
B) Decline
C) Growth
D) Maturity

Answer: b

39. Which of the following marketing mix activity is most closely associated with newsletters, catalogues
and invitations to organization-sponsored events?
A) Pricing
B) Promotion
C) Distribution
D) Product

Answer: b

41. goods and services for further processing or for use in the production process refers to which of the
following markets?
A) Consumer markets
B) Government markets
C) Business markets
D) International markets

Answer: c
42. Which one of the following sets represents 4C’s of the marketing mix?
A) Customer solution, cost, convenience, communication
B) Customer, cost, convenience, comfort
C) Convenience, communication, coverage, cost
D) Cost, coverage, communication, consultancy

Answer: a

43. Which one of the following is NOT the stage that customers go through in the process of adopting a
new product?
A) Awareness
B) Interest
C) Evaluation
D) Culture

Answer: d

44. The mental act, condition or habit of placing trust or confidence in another, shows which of the
following options?
A) Motive
B) Belief
C) Behaviour
D) Attitude

Answer: b

45. New product development starts with which one of the following steps of new product development?
A) Idea screening
B) Idea generation
C) Test marketing
D) Concept testing

Answer: b

46. What does this statement show “Trade of value between two parties”?
A) Competition
B) Transaction
C) Exchange
D) Need

Answer: b

47. Which one of the following concepts is a useful philosophy in a situation when the product’s cost is
too high and marketers look for ways to bring it down?
A) Selling concept
B) Product concept
C) Production concept
D) Marketing concept

Answer: c
48. The buying process starts from which one of the following stages in which the buyer recognizes a
problem or need
A) Need recognition
B) Information search
C) Evaluation of alternative
D) Purchase decision

Answer: a

49. A firm has decided to localize its products and services to meet local market demands. Which one of
the following approaches is a good approach for this segmentation?
A) Geographic
B) Demographic
C) Psychographics
D) Behavioural

Answer: a

50. Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer
relative to those of competing offers refers to which of the following options?
A) Customer perceived value
B) Marketing myopia
C) Customer relationship management
D) Customer satisfaction

Answer: a

51. Which one of the following statements by a company chairman BEST reflects the marketing concept?
A) We have organized our business to satisfy the customer needs
B) We believe that the marketing department must organize to sell what we produce
C) We try to produce only high quality, technically efficient products
D) We try to encourage company growth in the market

Answer: a

52. The word shampoo in English is derived from the ………. chāmpo
A) French Word
B) Greek Word
C) Hindi Word
D) Sanskrit Word

Answer: C

53. Which of the following promotion at budget method wrongly views sales as the cause of promotion
rather than as the result?
A) Affordable methods
B) Percentage of sales method
C) Competitive part method.
D) Objective and task method

Ans. (b) Percentage of sales method

54. Which of the following is more affective tool for promotion process?
A) Advertisement
B) Personal Sale
C) Publicity
D) Sales promotion

Ans. Advertisement

55. D.E.P.B. stand for_______________

A) Duty Exempt Port Boundary
B) Duty Entitlement Pass Book
C) Method of Export Payment
D) Deposit Export Pay Bill Scheme

Ans.(b) Duty Entitlement Pass Book

55. As per the terminology of international Air Transport Association (IATA), air Transport Association
(IATA), airway bill is issued in how many set?
A) 14 sets
B) 12 sets
C) 13 sets
D) 11 sets

Ans. 12 sets

56. The short-term motivation schemes prepared for purchase promotion are known as-
A) Personal sale
B) Sales promotion
C) Advertisement
D) Packaging

Ans. Sales promotion

57. According to text, the most dramatic of the environments the effect marketing and appears to be now
shaping our world is the environment.
A) Natural
B) Demographic
C) Ecomonic
D) Technological

Ans. (d) Technological

58. Programme Evaluation and Review Technique (PERT) is used in –

A) Advertisement
B) Selling
C) Evaluating the working programme
D) Exchange

Ans. © Evaluating the working programme

59. For practical purposes, the difference between the concept of international marketing and the concept
of multinational marketing is__________________
A) Significant
B) Insignificant
C) Meaningful
D) Adequate

Ans. (b) Insignificant

60. ‘International marketing is global process of planning and executing conception, pricing, promotion’
The definition fails to recognize_______________
A) Non-Profit marketing
B) Business-To –business marketing
C) Consumer marketing
D) Integration of the 4 Ps

Ans. (b) Business-to-business marketing

61. These things are not known by import in India___________________

A) Rice
B) Fertilizers
C) Chemical
D) Raw Rubbers

Ans. (a) Rice

62. Determining that which product should be introduced in which country what modification should be
made in it, is called-______________________
A) International Product Planning
B) World Product Planing
C) (a) and (b) both
D) None

Ans. (b) World Product Planning

63. To ensure that sub-standard goods are not exported from India which may bring bad name to country,
compulsory pre-shipment inspection is carried out of about how many items?
A) 1057
B) 1058
C) 1059
D) 1060

Ans. (a) 1057

64. Which type of exporter will choose direct distribution channel?

A) Large exporter
B) Small exporter
C) Medium exporter
D) None of these

Ans. (a) Large exporter

66. Included in group of the factors affecting the international marketing are-_____________
A) Social factors
B) Economic factors
C) Political factors
D) All of these

Ans. (d) All of these

67. Which of the liability is to prepare product source planning?

A) Marketing department
B) General Manager of the company
C) Policy Markers of the company
D) None of these

Ans. (c) Policy Markers of the company

68. Green marketing relates to-_________________

A) Agricultural marketing
B) Environmental Protection
C) Zoological product distribution
D) All of these

Ans. (b) Environmental protection

69. Internal marketing means-________________

A) Marketing out side the country
B) Marketing inside the company
C) Marketing with family members
D) Marketing inside the country

Ans. (d) Marketing inside the country

70. ....………..are products bought by individuals and ogranisation for further processing or for use in
conducting a business.
A) Consumer products
B) Services
C) Industrial products
D) Specially products

Ans. (c) Industrial products

71. By which elements international marketing environment has been created?

A) Mini environmental factors
B) High environmental factors
C) Both (a) and (b)
D) None of these

Ans. (c) Both (a) and (b)

72. Treasury bills are issued by Reserve Bank, the maximum maturity method of these bills is-
_________________
A) Zero to six months
B) Six months to one year
C) One to two year
D) Above two year

Ans. (b) Six months to one year

73. The sender of the goods submits it to the shipping company which issues in exchanges of for mate’s
receipt?
A) Way Bill
B) Latter of credit
C) Bills of landing
D) Combined transport document

Ans. (c) Bills of landing

74. Which of the following is the first stage for market segmentation?
A) Analysis
B) Future generation
C) Investigation and Research
D) None of these

Ans. (c ) Investigation and Research

75. The business organization established on the basis of characteristics of the foreign customers is known
as-__________________
A) Work oriented organization
B) Product oriented organization
C) International Marketing Customer Qrganisation
D) All the above

Ans. (c ) International Marketing Customer Organisation

76. Which one of the following is not and alternative Market Strategies toward Market segment?
A) Undifferentiated Marketing Strategy
B) Differentiate Marketing Strategy
C) Concentrate Marketing
D) International Marketing Strategy

Ans. (d) International Marketing Strategy

77. On which basis normally the market is distributed?

A) Demographic base
B) Economic base
C) Geographical base
D) Multi factors

Ans. (a) Demographic base

78. When the global level plans are prepared at international head quarters, it is known as-___________
A) Operational planning
B) Strategic planning
C) Corporate planning
D) None of these

Ans. (c) Corporate planning

79. Spreading news which is important from business point of view through newswpapers, televisions etc.,
is called-_________________
A) Publicity
B) Advertising
C) Promotion
D) All of these

Ans. (a) Publicity

80. Full name of FERA is-__________________

A) Foreign Exchange Regulation Act
B) Foreign Exchange Rating Act
C) Foreign Exchange Ratio Act
D) Foreign Exim Rate Act

Ans. (a ) Foreign Exchange Regulation Act

81. The production classification may be in the following forms_______________

A) Durable and non-durable products
B) Consumer products
C) Industrial products
D) All of these

Ans. (d) all of these

82. Market segmentation means-_________________

A) Dividing the selling staff is small size
B) Dividing the territory is small size
C) To divide the target group in small size
D) All the above

Ans. (c ) To divide the target group in small size

83. _______________Global Presence of giant multinational corporations is a evidence for the existence
of globalization.
A) Ecological
B) Political
C) Agricultural
D) Economic

Ans. (d) Economic

84. In which year the foreign trad development regulation act was passed?
A) 1993
B) 1992
C) 1994
D) 1990

Ans. (b) 1992

85. Restraining forces against globalization are-___________________

A) Governments policies
B) Fortsighteness of Organisation
C) Organisation culture
D) All of these

Ans. (d) All of these

86. Which of the following is_____________ the means of measuring the transfer price?
A) Direct manufacturing cost
B) Cost plus mark up
C) Market based transfer price
D) All of these

Ans. (d) All of these

87. Which of the following does not affect the purchasing power of the man?
A) Income
B) Prize
C) Loan
D) Cultural nature

Ans. (d) Cultural nature

88. Market share means-________________

A) Share Market
B) Sensex
C) Elasticity of demand
D) Market demand

Ans. (d) Market demand

89. Which one is not the technique of Environmental Analysis of international marketing?
A) Verbal and written information
B) Search and Scanning
C) Bargaining Power
D) Forecasting and formal Studies

Ans. (b) Search and Scanning|

90. Off-set means-
(a) Purchasing the domestic goods and selling the name in foreign countries
(b) Purchasing is foreign country and selling out side the country
(c) Manufacturing outside country and selling outside
(d) None of the above

Ans.(a) Purchasing the domestic goods and selling the name in foreign countries

91. Which approach explains that the producer should conduct according to requirement of the consumer?
(a) Traditional approach
(b) Consumer investigation
(c) Current approach
(d) General approach

Ans. (b) Consumer investigation

92. Paper Gold is

(a) SDR
(b) ADR
(c) UDR
(d) GDR

Ans. (a) SDR

93. Which one is not the export promotion agency in India?

(a). Export Promotion Council
(b) World Trade Organisation
(c) Commercial Banks
(d) Export Credit and Guarantee

Ans. (b) World Trade Organisation

94. Product survey includes_______________

(a) Production
(b) Advertising expenditures
(c) Wages
(d) Shape, colour and design of the product

Ans. (d) Shape, colour and design of the product

95. . It is one provides for credit to be given to the exporter to cover the period of storage of goods at the
part?
(a) With recourse letter of credit
(b) Transferable letter of credit
(c) Red Clause letter of credit
(d) Green Clause letter of credit

Ans. (d) Green Clause letter of credit

96. Gold Price of SDR_________________
(a) 0.886 grain
(b) 0.8886 grain
(c) 8-886 grain
(d) 1.24 grain

Ans. (b) 0.8886 grain

97. In evaluating message for advertising, telling how the product is better than the competing brands aims
at making the ad____________________
(a) Meaningful
(b) Distinctive
(c) Believable
(d) Remembered

Ans. (b) Distinctive

98. What is Dumping?

(a) To fill up any country with cheap commodity
(b) Promote to Export
(c) Both (a) and (b)
(d) None of these

Ans.(a) To fill up any country with cheap commodity

99. Which of the following is smallest element in categorization of adaption?

(a) Laggard
(b) Innovator
(c) Early majority
(d) Late majority

Ans. (d) Late majority

100. Which of the following is price determination method?

(a) Cost price transfer
(b) Cost plus transfer
(c) Transfer price based on market
(d) All of these

Ans. (d) All of these

101. Founders of born-global firms___________________

(a) Often have little or no international relationship created
(b) Work for large MNCs
(c) Are often entrepreneur who have prior international business experiment
(d) Have been born into business families

Ans.(c) Are often entrepreneur who have prior international business experience
102. Which marketing factors in creating the finance in the market?
(a) Product
(b) Price
(c) Place
(d) Promotion

Ans. (b) Price

103. The person act as connecting links between an exporter and importer and charge commission for their
service, is called_________________
(a) Agent
(b) Brokers
(c) Distributor
(d) None of these

Ans. (b) Brokers

104. The factor not to be considered is packaging is

(a) Climate of importing country
(b) Convenience in handliing
(c) Physical and chemical characteristic of the product
(d) Financial resources of exporter

Ans. (d) Financial resources of exporter

105. Which of the following information forms available to the marketing manager can usually be
accessed more quickly and cheaply than other information sources?
A) Marketing intelligence
B) Marketing research
C) Customer profiles
D) Internal databases

ANSWER: d

106. All of the following are considered to be drawbacks of local marketing EXCEPT:
A) it can drive up manufacturing and marketing costs by reducing economies of scale.
B) it can create logistical problems when the company tries to meet varied requirements.
C) it can attract unwanted competition.
D) it can dilute the brand's overall image.

ANSWER: c

107. The biggest or greatest amount of involvement in a foreign market comes through which of the
following?
A) Exporting
B) Joint venturing
C) Licensing
D) Direct investment
ANSWER:d
108. _______________has contractual authority to sell a manufacturer's entire output.
A) Selling agents
B) Rack jobbers
C) Manufacturer's agents
D) Purchasing agents

ANSWER:a

109. Sellers that handle their own exports are engaged in:____________________
A) direct exporting.
B) indirect exporting.
C) licensing.
D) contract manufacturing.

ANSWER:a

110. Using a successful brand name to introduce additional items in a given product category under the
same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called
a(n):______________
A) line extension.
B) brand extension.
C) multibranding.
D) new brands.

ANSWER:a

111. Google, Infoseek, and Excite are all called:_____________

A) browsers.
B) Webcasters.
C) search engines.
D) software.

ANSWER:c

112. Wal-Mart owned Sam's club is an example of a retail form called a(n):_______________
A) factory outlet.
B) super specialty store.
C) seconds store.
D) warehouse club.

ANSWER:d
113. ________________is the general term for a buying and selling process that is supported by electronic
means.
A) Internet commerce
B) Web commerce
C) Computer commerce
D) Electronic commerce

ANSWER: d

114. ______________consists of dividing a market into distinct groups of buyers on the basis of needs,
characteristics, or behavior who might require separate products or marketing mixes.
A) Product differentiation
B) Market segmentation
C) Market targeting
D) Market positioning

ANSWER:b

115. Many U.S. firms have sought relief from foreign competition by demanding protectionism policies by
the U.S. government. A better way for companies to compete is to expand into foreign markets
and________________
A) lower prices.
B) increase promotion both at home and abroad.
C) continuously improve their products at home.
D) join into cartels at home.

ANSWER: c

116. Rolls Royce uses which of the following distribution formats?

A) Intensive distribution
B) Exclusive distribution
C) Selective distribution
D) Open distribution

ANSWER:b

117. When an importing country sets limits on the amount of goods it will accept in certain product
categories it is called a(n):________________
A) quota.
B) barrier.
C) tariff.
D) embargo.

ANSWER:a
118. A_______________ is a promotion strategy that calls for using the sales force and trade promotion to
move the product through channels.
A) push strategy
B) pull strategy
C) blocking strategy
D) integrated strategy

ANSWER:a

119. Which of the following is foreign owned (even though it is traditionally thought of as a U.S.
company)?
A) IBM
B) Xerox
C) Kodak
D) Universal Studios

ANSWER:d

120. A company is practicing_________________if it focuses on sub segments with distinctive traits that
may seek a special combination of benefits.
A) micromarketing
B) niche marketing
C) mass marketing
D) segment marketing

ANSWER:b

121. ______________is the concept under which a company carefully integrates and coordinates its many
communications channels to deliver a clear, consistent, and compelling message about the organization
and its products.
A) The promotion mix
B) Integrated international affairs
C) Integrated marketing communications
D) Integrated demand characteristics

ANSWER: c

122. A company faces several major decisions in international marketing. The first of these decisions is
often:________________
A) deciding whether to go international.
B) looking at the global marketing environment.
C) deciding which markets to enter.
D) deciding how to enter markets.

ANSWER:b
123. The American Marketing Association suggests a list of code of ethics. All of the following are ethics
suggested in the area of distribution EXCEPT:_________________
A) not manipulating the availability of a product for purpose of exploitation.
B) not using coercion in the marketing channel.
C) using gray marketers whenever possible to save the consumer money.
D) not exerting undue influence over the reseller's choice to handle a product.

ANSWER:c

124. If a government uses barriers to foreign products such as biases against a foreign company's bids, or
product standards that go against a foreign company's product features, the government is
using:_________________
A) protectionism.
B) exchange controls.
C) exchange facilitators.
D) nontariff trade barriers.

ANSWER: d

125. Joining with foreign companies to produce or market products and services is
called:____________________
A) direct exporting.
B) indirect exporting.
C) licensing.
D) joint venturing.

ANSWER:d

126. Ultimately ………………was replaced by the on 1st Jan 1995

A) GATS, WTO
B) WTO, GATT
C) GATT, WTO
D) IMF, GATT

ANSWER:c

127. Which is the right sequence of stages of Internationalization?

A) Domestic, Transnational, Global, International, Multinational
B) Domestic, International, Multinational, Global, Transnational
C) Domestic, Multinational, International, Transnational, Global
D) Domestic, International, Transnational, Multinational, Global

ANSWER:b

128. Globalization refers to:_____________

A) Lower incomes worldwide
B) Less foreign trade and investment
C) Global warming and their effects
D) A more integrated and interdependent world

ANSWER:d
129. Key controllable factors in global marketing are:_______________
A) Government policy and legislation.
B) Social and technical changes.
C) Marketing activities and plans.
D) All of the above.

ANSWER: c

130. IBRD (International Bank for Reconstruction and Development) also known as__________________
A) Exim Bank
B) World Bank
C) International Monetary fund
D) International Bank

ANSWER:b

131. The most common form of price discrimination in international trade is______________Non-tariff
barriers.
A) Voluntary Export Restraints.
B) Dumping.
C) Preferential trade arrangements.
D) None of the above

ANSWER: c

132. VAT is a/an________________

A) Income tax
B) Sales Tax
C) Custom Duty
D) Travel Tax

ANSWER: b

133. International dimension of marketing includes__________________

A) Domestic marketing
B) Foreign marketing
C) International trade
D) All

ANSWER:d

134. A branch and subsidiary are__________________

A) Different to each other
B) Similar to each other
C) All
D) None

ANSWER: a