Scribd Logo
Upload

Welcome to Scribd!

  • IS End-Term MBA Question Paper

    Uploaded by

    sagar
    12 views1 page
    The document is an exam for an Information Systems course containing 5 questions regarding the case "Voice War: Hey Google vs. Alexa vs. Siri". The questions assess the examinee's understanding of: [1] the product/market segment discussed in the case; [2] Porter's five forces analysis of the industry; [3] classification of firms in the industry according to Miles and Snow's framework; [4] critical success factors for Alexa; and [5] a critical success factor tree for Alexa.

    Original Description:

    Original Title

    IS End-term MBA Question Paper

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document is an exam for an Information Systems course containing 5 questions regarding the case "Voice War: Hey Google vs. Alexa vs. Siri". The questions assess the examinee's understanding of: [1] the product/market segment discussed in the case; [2] Porter's five forces analysis of the industry; [3] classification of firms in the industry according to Miles and Snow's framework; [4] critical success factors for Alexa; and [5] a critical success factor tree for Alexa.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views1 page

    IS End-Term MBA Question Paper

    Uploaded by

    sagar
    The document is an exam for an Information Systems course containing 5 questions regarding the case "Voice War: Hey Google vs. Alexa vs. Siri". The questions assess the examinee's understanding of: [1] the product/market segment discussed in the case; [2] Porter's five forces analysis of the industry; [3] classification of firms in the industry according to Miles and Snow's framework; [4] critical success factors for Alexa; and [5] a critical success factor tree for Alexa.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    INDIAN INSTITUTE OF MANAGEMENT RANCHI

    MBA

    END-TERM EXAMINATION

    Information Systems

    MAX. MARKS: 30
    TERM:- III
    Time:120 mins

    INSTRUCTIONS

    1. This is an open-book examination.


    2. All questions are compulsory.

    Questions (Marks)

    Answer the following questions with respect to the case – Voice War: Hey Google vs. Alexa
    vs. Siri.

    1. What is the product/service and what is the target market segment for the offering
    under discussion? (2
    marks)

    2. What would be the strength of each of the Porter’s five forces. Identify the strength of
    each force in terms of High/Medium/Low and give justification in two bullet points
    each. (10
    marks)

    3. In the context of the case identify firms under each of the category of Miles and
    Snow’s framework and give justification in two bullet points each. (8
    marks)

    4. Based on your response to Q2 and Q3, derive a list of five CSF for Alexa. (5 marks)

    5. Select one CSF from your response to Q4 and draw a CSF tree. (5 marks)

    You might also like