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The reason is that visuals attract the audience more than anything.
Our brain perceives quickly to information in the images. So a good
graphic with colors and design has become essential for marketing
and content strategy.
There are different types of graphic formats and they have their
advantages and disadvantages. Two most commonly used types of
graphic are bitmap and vector graphics
Bitmap vs Vector
The difference between bitmap and vector is that bitmap images
are made up of dots called pixels. A pixel is the smallest square that
is combined to form a whole image.
Vector images are made up of lines and curves that are combined
to form a whole graphic. They use objects like circles and polygons
to make a whole illustration.
If you zoom out bitmap images, you can see the pixels and the
image starts to blur out. But if you zoom out vector images, the
image does not blur out but stays smooth.
Comparison Table Between Bitmap and Vector (in Tabular
Form)
Parameter of
Comparison Bitmap Vector
Formats .jpg, .gif, .png, .psd, .tiff .ai, .svg, .ps, .eps, .svf
Elements It uses pixels. It uses geometric shapes.
Resizing the image affects its Resizing the image does not
Resolution resolution. affect its resolution.
SVG stands for Scalable Vector Graphics. SVG defines vector-based graphics in XML
format.
.eps
EPS file format is short for Encapsulated PostScript. It was created by Adobe back
in 1992. It's a standard graphics file format intended for placing images or drawings
within a PostScript Document. Basically it's a postscript program saved as a single
file.
.svg
Serial Vector Format is a file format that contains boundary scan vectors to be sent to an
electronic circuit using a JTAG interface.
0 0 0 Black
0 0 1 Blue
0 1 0 Green
0 1 1 Cyan
1 0 0 Red
1 0 1 Magenta
1 1 0 Yellow
1 1 1 White
Mostly 3 bytes, or 24 bits per pixel are used in industries and companies, with 1 byte for
each primary color. We can allot each primary color to have 265 different intensity levels,
similar to binary values from 00000000 to 11111111.
The color of the pixel can be 265 x 265 x 265 or 16.7 million. The representation of black
and white, the grayscale image, needs just 1 bit per pixel. The bit value 0 represents
black, and 1 represents white. The direct coding technique is simple, and it also supports
various applications.
Dithering
If you start out with a 24-bit scanned image that contains millions of colors and need to reduce it to an
8-bit, 256-color image, you get the best replication of the original image by dithering