RETAIL & MERCHANDISING PLAN

S ervis was es tablis h ed in L ah ore in 1959 with the notion of fulfilling the
footwear needs of an en tire family. Deliverin g its prom is e of produ c t
exc ellen c e, S ervis has thrived to a network of m ore than 500 retail ou tlets
and 1500 indepen den t retailers in the wh oles ale network. With its con s tan t
inn ovation in des ign and up-to-date s tyle tren ds , S ervis is m ain tain in g its
leaders h ip in un m atc h ed produ c ts for all age grou ps and pers on al tas te .
S ervis S h oes is operatin g from its Head office wh ic h is s itu ated at Jail R oad,
L ah ore and divided its operation s to provin c ial level to m ain tain the s m ooth
logis tic s of produ c ts to all the ou tlets and to res olve cu s tom er com plain ts as
quic k as pos s ible. T h eir m ajor provin c ial offices are in Karac h i, Quetta,
R awalpin di and Abbottabad.

HQ, Lahore

Karachi Quetta Rawalpindi Abbottabad

S ervis breakdown its operation s as per s tan dard valu e ch ain m odel. T h ere
are 3 S u pportin g Operation s and 5 Core Operation s .
Supporting Functions

Human Resource

Finance

Research & Development

Inbound Outbound Marketing Customer

Logistics Operations
Logistics & Sales Service

Core Functions
S ports & Ac tivities
S an dals & S lippers
S h oes & Moc c as in s
Heels
Pum ps
Kids
 N-DUR E
CHEETAH
DON CAR L OS
CAL ZA
L IZA
TOZ
S KOOZ
 ND-FN-0001-BURGUNDY

Raw Material Finishing Material

R exen e/L eath er S h eet Polis h
S h in er
QG R u bber S h eet
L ac es
Adh es ive Glue S h oe card
T h reads
Packing
S h oppin g bag
S h oe cover
Box
 Consumption PKR/U Total
Raw Material
Rexene/Leather Sheet (Meter) 0.08 1300 104
QG Rubber Sheet (16Ft) 1.33 94 125
Adhesive Glue (ml) 2.5 1.5 4
Thread 1 6.6 7
Finishing Material ( Polish, Shiner, Laces and Shoes Card) 1 25 25
Packing
1- Box 1 40 40
2- Shoe Cover 1 1.25 1.25
3- Shopping Bag 1 18 18
Labor Cost
Upper Man Labor Cost 1 125 125
Bottom Man Labor Cost 1 67 67
Polish Labor 1 60 60
Expenses
FOH 1 150 150
Shop Expense 1 500 500 Selling Profit
Total Cost GST 17% 1433 2199 766
 Innovative

Brand Assortment

Merchandising
Plan

Time Allocation

Forecasting
 This summer, brands: Calza, N-Dure and Liza are coming with new articles under new
campaign “Fashion + Fit Prices EK SAATH TOU No Samjhooota on Your Jooota”.

They are coming with new designs and colour combinations according to summer season.
Main racks will be reserve for N Dure, Calza and Liza brands to show the new
arrivals at first sight when customer enter in outlet.

Will Keep in stock the full depth and width of new arrivals.

Will eliminate the old inventory or winter articles in the shape of cutoff sale.
 Kids Kids Sports

6 5 4

Formal
Ladies Party wear

3
7

Casuals
2
Winter Article Sale
Ladies Slippers

Sandals & Slippers

8

1
Reception
 Men 2015 Summer 2016 Summer Forecast
Sports 150070 209598 280473
Shoes/Moccs 207537 215722 229162
Slipper 515629 625121 765481
Sandals 27641 29173 30973
Canvas 29514 32231 35731
Men
900000

800000

700000

600000
Units Sold

500000

400000

300000

200000

100000

0
Sports Shoes/Moccs Slippers Sandals Canvas
2015 Summer 2016 Summer Forecast
 Ladies 2015 Summer 2016 Summer Forecast
Sports 346 1778 3011
Shoes/Pumps 57831 72801 94801
Sandals 312891 425923 575923
Slippers 12257 15245 18745
Canvas 10987 13224 16270
Ladies
700000

600000

500000
Unit Sold

400000

300000

200000

100000

0
Sport Shoes/Pumps Sandals Sleepers Canvas
2015 Summer 2016 Summer Forecast
 Children 2015 Summer 2016 Summer Forecast
Sports 7107 4149 3000
Shoes 26248 34087 44087
Slippers 15086 21858 28558
Sandals 12008 15886 18900
Children
50000

45000

40000

35000

30000
Units Sold

25000

20000

15000

10000

5000

0
Sports Shoes Sleepers Sandals
2015 Summer 2016 Summer Forecast
 Lunching Season
Summer Season
Summer Season
Season starts from March to July
Sandals, slipper and casual articles placed up
Includes EID ul Fitar Campaign
Sale on winter season article
Mid-Season
Starts from July to September
Includes EID ul Adha campaign
Winter Season
Starts from October to February
Shoes, Moccasins and Formal articles placed up
Sale on Mid and summer season articles
EID Campaigns
EID ul Fitar Campaign
EID ul Adha Campaign
 N-Dure

Toz Don
Carlos

Servis
Cheeta Calza

Skooz Liza
Use Augmented Reality for customer interaction on just Big Stores
DANKE!