ESPORTS BAR

ESPORTS
IN SOUTH-EAST ASIA
WORLD’S HOTTEST GROWTH REGION

SAMART BENJAMIN ASSARASAKORN

CEO BIG
THAILAND ESPORTS FEDERATION

PETER WARMAN OWEN LEED

CEO & CO-FOUNDER COMMERCIAL & COMM. DIRECTOR
NEWZOO BADMINTON WORLD FEDERATION

PETER@NEWZOO.COM
LINKEDIN/IN/WARMAN
TWITTER: @PJWARMAN / @NEWZOOHQ

FEBRUARY 2018
 SOUTH-EAST ASIA
THE HOTTEST GROWTH REGION

MALAYSIA INDONESIA PHILIPPINES SINGAPORE THAILAND VIETNAM

2018 2018 2018 2018

TOTAL ONLINE GAME ESPORTS
POPULATION POPULATION REVENUES AUDIENCE

655M 285M $4.1Bn 30M

2020 2020 2020 2020

669M 336M $6.2Bn 52M

+2% +18% +51% +73%
 GOING INTO ASIA
CHANCES FOR OUTSIDERS

LOCAL GAME REVENUES BY COUNTRY/REGION OF PUBLIC COMPANIES

Japan China

2% 7% 5% 2%
0%
1%
2% 4%

NAM / LATAM

EMEA

China

Japan

89% Rest Asia 89%

© Copyright Newzoo 2017 | Global Games Market Report

3
 GOING INTO ASIA
CHANCES FOR OUTSIDERS

LOCAL GAME REVENUES BY COUNTRY/REGION OF PUBLIC COMPANIES

SEA
NAM / LATAM
19%
29% EMEA

5%
China

21% Japan
26%

Rest Asia

© Copyright Newzoo 2017 | Global Games Market Report

4
MOBILE TECH SPECS DRIVEN BY GAMING
RAZER LAUNCHES ITS FIRST SMARTPHONE

5
 A GAMES INDUSTRY HUB
SEA LEADERS GOING IPO

SUPPORTED BY SUPPORTED BY

http://www.hkexnews.hk/APP/SEHK/2017/2017062803/Documents/SEHK201706290041.pdf https://www.sec.gov/Archives/edgar/data/1703399/000119312517291352/d363501df1.htm

© Copyright Newzoo 2017 | Global Games Market Report

6
1
THE SUCCESS
OF ESPORTS LAYS DEEP
THE GAMING EXPERIENCE
EVOLVED

COMMUNITIES

TOOLS

ESPORTS GEAR STREAMING

GAME HARDWARE VIDEO

“playing” “owning” “viewing”

“creating”

“sharing”

© Copyright Newzoo 2017 | Global Esports Market Report

THE MOST EMPOWERING
FORM OF ENTERTAINMENT
2
YESTERDAY
A PERFECT EXAMPLE
Allan Phang
 STEP 1. AWARENESS
GETTING YOUR COMPANY ON BOARD

13
 STEP 2. GET STAFF GAMING
EVERY COMPANY IS FULL OF GAMERS

14
 STEP 3. EMBRACE THE CULTURE
ITS EVENTS AND AND ITS BRANDS

15
 STEP 4. HELP THE ECOSYSTEM
BY ADDING VALUE

16
3
THE STATE
OF ESPORTS (IN SEA)
 PLAYERS OF ESPORTS TITLES
PLAYED CS:GO, DOTA 2, HEARTHSTONE, AND LEAGUE OF LEGENDS IN THE PAST 3 MONTHS | SEA

Vietnam Thailand Philippines Indonesia Malaysia Singapore

70%

58%
54%
51% 50%

40%
38% 38%
35% 35% 35%
32% 33% 33% 32% 34%
27%

20% 19%
16% 17%
14% 13%
10%

Counter-Strike: Global Offensive Dota 2 Hearthstone: Heroes of Warcraft League of Legends

18 Source: © Copyright Newzoo 2017 | Esports Consumer Insights | Online Population Age 10-50 | Urban/City Focus | April 2017
 ESPORTS GROWTH
IN SOUTHEAST ASIA

ESPORTS AUDIENCE IN SEA ESPORTS ECONOMY IN SEA

© Copyright Newzoo 2017 | Global Esports Market Report

19
 THE BIGGEST FANS
PLAY AND WATCH

PLAYERS VIEWERS
OF LOL OF LOL

ONLY PLAYING PLAYING & VIEWING ONLY VIEWING

23% 50% 27%

© Copyright Newzoo 2017 | Esports Consumer Insights | Online Population Age 10-65 | April 2017
 THE BIGGEST FANS
PLAY AND WATCH

PLAYERS AND VIEWERS

OF DOTA 2

PLAYERS VIEWERS
OF DOTA 2 OF DOTA 2

ONLY PLAYING PLAYING & VIEWING ONLY VIEWING

38% 37% 24%

Source: © Copyright Newzoo 2017 | Esports Consumer Insights | Online Population Age 10-50 | Urban/City Focus | April 2017
 HOT GAMES
DIFFER PER COUNTRY

22
23
24
25
26
 EGG NETWORK
CROSS SEA (BROADCAST) CHANNEL

27
 VIETNAM ESPORTS TV
YOUTUBE GAMING CHANNEL

28
4
THE MOBILE-FIRST FUTURE
AND THE IMPACT ON SEA ESPORTS
 BACK IN 2015
PHILIPPINES IN THE LEAD

30
31 © copyright Newzoo 2018
 TOP GOOGLEPLAY GAMES IN MALAYSIA
GOOGLE PLAY | REVENUES & DOWNLOADS | JAN 2017

TOP 10 GOOGLE PLAY GAMES TOP 10 GOOGLE PLAY GAMES

BY REVENUES | MALAYSIA | JANUARY 2017 BY DOWNLOADS | MALAYSIA | JANUARY 2017

# GAME TITLE PUBLISHER # GAME TITLE PUBLISHER

1 Mobile Legends: Bang Bang Moonton 1 Mobile Legends: Bang Bang Moonton

2 新射雕英雄传-金庸武侠MMO钜作 Efun Games Co.,Ltd. 2 旅かえる Hit-Point Co.,Ltd.

3 叫我官老爷 - 原创当官手游 深圳创酷互动信息技术有限公司 3 RULES OF SURVIVAL NetEase Games

4 Lords Mobile IGG.COM 4 Knives Out NetEase Games

5 ROBLOX ROBLOX Corporation 5 Toon Blast Peak Games

6 Slotomania - Vegas Slots Casino Playtika 6 BarbarQ Electronic Soul

GARENA
7 Zynga Poker – Texas Holdem Zynga 7 Free Fire - Battlegrounds INTERNATIONAL I
PRIVATE LIMITED
8 神魔之塔 Mad Head Limited 8 Candy Crush Saga King

9 Crisis Action: NO CA NO FPS HERO Game 9 Subway Surfers Kiloo

FINAL FANTASY AWAKENING：SE Authorize
10 EFUN COMPANY LIMITED 10 SuperStar BTS Dalcomsoft, Inc.
3D ARPG

32 © copyright Newzoo 2018

 TOP IOS GAMES IN MALAYSIA
iOS | REVENUES & DOWNLOADS | JAN 2017

TOP 10 iOS GAMES TOP 10 iOS GAMES

BY REVENUES | MALAYSIA | JANUARY 2017 BY DOWNLOADS | MALAYSIA | JANUARY 2017

# GAME TITLE PUBLISHER # GAME TITLE PUBLISHER

1 Mobile Legends: Bang Bang moonton 1 Rules of Survival NetEase Games

2 新射雕英雄传-金庸武侠MMO钜作 Efun Games Co.,Ltd. 2 Mobile Legends: Bang Bang moonton

3 Zynga Poker - Texas Holdem Zynga Inc. 3 旅かえる Hit-Point Co., Ltd.

4 叫我官老爺 - 原創宮廷當官手遊 Chuang Cool Entertainment 4 Toon Blast Peak Games

5 Crisis Action: Best FPS Mobile dongyang han 5 Reborn之怒—人氣日漫改編遊戲 Jinyong Yang

6 FINAL FANTASY AWAKENING Efun Games Co.,Ltd. 6 黑道教師—經典家教手遊 Qin Ye

7 Lords Mobile IGG.COM 7 SuperStar BTS Dalcomsoft, Inc.

GARENA
8 Slotomania: Vegas Slots Casino Playtika LTD 8 Garena Free Fire INTERNATIONAL I
PRIVATE LIMITED
9 War Dragons Pocket Gems, Inc.
9 仙之傳說 Weixia Wu

10 诛仙手游-唯美时装季 Efun Games Co.,Ltd.

10 Knives Out NetEase Games

33 © copyright Newzoo 2018

4
ESPORTS AS A SPORT
AND WHY SEA IS AT THE CENTRE
 SPORTS (BRANDS) ARE HOT
LOCAL FANBASES HUGE

VIETNAM

PHILIPPINES
THAILAND

MALAYSIA

INDONESIA

35
 THE TEAMS
GLOBAL FANDOM

WESTERN SPORTS TEAMS

CATER TO THEIR SEA FANS,
EG CHELSEA

© Copyright Newzoo 2017 | Global Esports Market Report

36
 THE TEAMS
GLOBAL FANDOM

VIETNAMESE GIGABYTE WESTERN SPORTS TEAMS

MARINES MADE IT TO CATER TO THEIR SEA FANS,
WORLDS AND DID VERY EG CHELSEA
WELL

© Copyright Newzoo 2017 | Global Esports Market Report

37
ESPORTS BAR

ESPORTS
IN SOUTH-EAST ASIA
WORLD’S HOTTEST GROWTH REGION

PETER WARMAN OWEN LEED

CEO & CO-FOUNDER COMMERCIAL & COMM. DIRECTOR
NEWZOO BADMINTON WORLD FEDERATION

PETER@NEWZOO.COM
LINKEDIN/IN/WARMAN
TWITTER: @PJWARMAN / @NEWZOOHQ

FEBRUARY 2018