A project report on

A REVIEW ON ACCESSIBILITY AND ADOPTABILITY OF PAYTM

Project Report submitted in partial fulfillment of the requirements for the award of the Degree of
MASTER OF BUSINESS ADMINISTRATION
of
BENGALURU CENTRAL UNIVERSITY

By
PUNITH KUMAR K
MB184059
Under The Guidance Of
Mrs. ANJANA M R
ASSISTANT PROFESSOR

ADITYA INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH

Bengaluru Central University

2019-2020

1
2
3
4
5
6
7
 CHAPTER -1

INTRODUCTION

1.1INTRODUCTION
8
Digital payments are characterized as any payments made utilizing digital instruments. In the digital
installment, the payer and the payee, both utilize electronic modes to send and get cash. No hard money is
utilized. It is, notwithstanding, not required at times for the payee to take an interest digitally all together
for the exchange to be satisfied. E.g.: A payer can move cash to the payee's record utilizing the net
financial application, where the payee need not have a net financial record to get the cash.

1.2 KINDS OF DIGITAL PAYMENTS IN INDIA

The most widely recognized type of digital installment technique is found on all online business sites. You
can pay on these stages utilizing any of the techniques, for example, Debit card, Visa, net banking, or
installment wallet. An installment door is utilized to interface your financial balance with the dealer's
ledger. After the exchange, you get an SMS affirming the status. Swiping your credit/plastic on the swipe
machine is additionally a type of digital installment. UPI or Unified payments interface is a continuous
installment framework started by the govt. of India, which is used to make reserve moves complete a
versatile application. You can move assets between two records utilizing any UPI perfect applications, for
example, Google Pay, BHIM, SBI UPI, HDFC UPIiMobile, & PhonePe. You should enlist for versatile
banking to utilize UPI applications. Utilizing UPI, you can move to utilize the telephone number or QR
code. AEPS represents Aadhar Enabled Payment Service. Client needs just their Aadhaar number to pay to
any trader. AEPS enables the bank to bank exchanges. USSD is likewise a lesser-known type of digital
installment where you don't need a cell phone or web association. You can dial *99# and pay to utilize
portable administrations.

1.3 INTRODUCTION OF Paytm

Paytm signifies "Pay through Mobile". Paytm is India's biggest versatile business stage. Paytm begun by
offering portable energize and service charge installments and today it offers a full commercial centre to
purchasers on its versatile applications. We have more than 20 million enlisted clients. In a limited capacity
to focus time Paytm has scaled to more than 15 Million requests for every month.

Paytm was established and hatched by One97 Communications in 2010 as a prepaid portable energize site.
The name Paytm is an abbreviation for Pay through Mobile. Today, it is India's most prominent online goal
for prepaid portable and DTH energizes and shopping, and its Android and is applications have been
positioned among the most famous applications. In just a long time since the establishment, the
organization made a client base of 25 million wallet clients and 3 million applications downloads.

In 2014, the organization propelled Paytm Wallet, India's biggest portable installment administration stage
with more than 40 million wallets. The administration turned into the favored method of installment

9
crosswise over driving buyer web organizations, for example, Uber, Book-my-show, and Make my s-trip.
The organization was the first computerized wallet in quite a while to enable the exchange to the ledger.

1.4 ACCOMPLICES

Paytm works with every single versatile administrator in all states in India for prepaid portable, DTH and
Data card revives and Post-paid portable, landline and Data card charge installments.

Its accomplices with the various national banks, for a charge card, plastic and net banking installments.
Paytm additionally works with different billers for service charge installments.

* In 2012, Paytm be perceived as the most new Start-up of the Year at the capitalist India occasion sorted
out by permission India. In 2013 the organization got a few honors for example, Knowledge Faber Best
Mobile Wallet list Award, an extraordinary notice in m Billionth Awards & m-Commerce, m Business
classification, and MMA Smarty’s Award for m-Commerce.

* In 2014, PaytmApp highlighted inside Apple App supplies greatest of 2014 in the mobile phone DTH
renew and Shopping Category. The organization likewise win or else be in the challenge for Indian fast IT
Award into Mobility solution 2014, finalist on the worldwide Muffy’s inside user hope class, gold bars
victor at the MMA Smarty’s during the Mobile App classification, gray champ at the MMA Smarty’s
within the m-Commerce classification, acknowledgment among Delhi/NCR's Top 50 Brands at a festival
by Paul writer, and the Best Mobile Money item at the fourth India Digital Awards.

* In 2015, the organization likewise got a few honors, for example, the nearly everyone new group of the
Year 2014 Award at Business Standard Awards, Future Leaders at the NASSCOM Future Leaders
occasion Organization's CEO Vijay Shekhar Sharma be perceived between most Innovative CEOs of
2014 by Inc. India.

2014 PaytmApp is a finalist at the worldwide miffs in user belief classification

2014 Paytm is bullion Winner at the MMA Smarties into the Mobile App classification

2014 Paytm is gray Winner on the MMA Smarty’s inside the m-Commerce class

2014 Paytm get perceived with Delhi NCR’s Top fifty Brands at a festival next to Paul writer

2014 the Best Paytm wins Mobile Money item at the fourth India Digital award

2013 Paytm wins Knowledge Best Mobile Wallet Program Award

2013 Paytm wins a single notice in m Billionth Awards in m-Commerce &m-Business class

10
2013Paytm is Gold Winner at the MMA Smarties for m-Commerce

2012 Paytm is supposed as the most original Start-up of the Year at the capitalist India occasion sorted out
by permission India

1.5 FINANCING

Paytm get a noteworthy lift within web-based business after Indian industrialist Ratan Tata made
individual interest in the firm in March 2015. Around the same time, the organization a $575 million
venture from Chinese internet business organization Alibaba set, later than Ant economic Services Group
an Alibaba Group subsidiary, compliant twenty five percent stake in One97 as a major aspect of a vital
understanding.

Paytm is the shopper make of India's heavy adaptable web organization One97 infrastructure. One97
financial specialists slot in SAIF Partners, Intel Capital and SAP venture.

Stuff simple with natural isn't our lone objective. Notwithstanding ease of use, we endeavor to make
openness, comfort and believability. Effortlessness reflects in our landing page plan and this mantra has
been pursued all through the site and our applications.

The world is progressively versatile: individuals need access from any place they are, at whatever point
they need it. At Paytm, you have the choice of energizing and shopping from at whatever point, anyplace
and are furnished with a safe online wallet called Paytm Cash.

1.6HISTORY OF PAYTM

Paytmstood established in Aug 2010 with an underlying venture of $2 million via its organizer Vijay
Shekhar Sharma in NOIDA, a district nearby India's capital New Delhi. It begin the same as a prepaid
portable DTH energize step with later included in order card, post-paid versatile and landline accuse
installments within 2013.

Through Jan 2014 the institute propel the Paytm holder, the Indian Railways & Uber integrated it because
an installment alternative.

It propel interested in E-trade among online preparations and bring ticketing. It disclosed extra use bags
resembling instruction everyday expenditure metro energize power, gas, and water accuse instalments. It
likewise begin fueling the instalment passage for Indian Railways.

11
 CHANGE is the main thing consistent on the planet that we live in! The world presently has moved from
reviving or taking care of tabs at the assigned outlets to doing them on the web and the principal
organization that started to offer that administration in India is Paytm, Pay through Mobile.

Paytm an One97 brooded adventure in the most rearranged terms is only a medium through which anyone
and everyone can energize or take care of significantly the entirety of their tabs. It likewise gives a
commercial center to shop to various things going from electronic merchandise to garments and much
more.

As intriguing as the administrations, they give maybe, so was their story. In a much-jumbled web
industry, Paytm began as little like a hare yet at the pace of a tortoise. It is still reviewed by many; how and
where did they begin from and where have they arrived at now! One97, with the
assistanceofa4partgrouphadplanned and propelled their first historically speaking portable business stage in
August 2009.

They started their item with B2B clients which later after much preliminary and mistakes were made
open for B2C too, by propelling their site called "www.Paytmonline.com" in their fortunate month August
of 2010. With their showcasing system dependent on some month to month pack offers, Facebook and
verbal; they made an unnoticeable clearance of around 5-6k energizes a day.

One97 chose at an opportune time to set up Paytm as a different arm was to make this group increasingly
deft, and be significantly more tolerating of slip-ups, we thought we knew superior to anything the buyers
what they needed. Our theories failed on our appearances, was cited by HarinderTakhar, presently CEO of
Paytm on live mint.

1.7A FEW FACTS ABOUT PAYTM ACCOUNT

More than seventeencrore Indians use in their Paytmday by day lives. That is many individuals
and a ton of utilization. There are a couple of basic inquiries that we get from our users, and we have tried
to answer them in one multiple post.

1. The Bank from Paytm record requires some serious energy to moving cash.

At Paytm, progress your solicitation for transfer cash to the bank right away each time you press Send
cash to Bank in the Paytm Passbook. As a rule, the cash is reflected in client's Bank accounts inside a
couple of minutes.

12
Be that as it may, when the financial frameworks are experiencing worry because of burden points, banks
could take up to seven working days to credit the sum in your ledger. It would be ideal if you click here to
peruse more on potential reasons for postponements in attributing cash to your ledger.

2. Is Paytm safe.

Paytm is PCI DSS consistent regarding security. We never store the client's CVV number to guarantee
their Credit and Debit Card subtleties are protected. Every single money related exchange on Paytm is
finished with 128-piece encryption SSL security. We additionally take part in continuously checking and
exchange motor to remove suspicious exchanges and guarantee the client's cash is constantly safe.

3. Does Paytm charge an expense each time you move cash to the bank.

Entirely Paytm client canister move cash from Paytm to their financial balance at zero percent expense till
31st Jan 2017. Paytm Wallet to Paytm Wallet when you pay utilizing Paytm to some other Paytm client
Lifetime zero percentage of Cash which is Transferable from Paytm Wallet to other Bank Account
Applicable Charges implied by Banks. Presently it is zero percentage till 31st Jan 2017.

4. Could somebody who approaches my telephone take cash from my Paytm Wallet.

So, have propelled an application secret word highlighted for paytm wallet. Hence it will guarantee cash in
Paytm Wallet is protected regardless of whether lose or lose of telephone. Here is how anyone can set
Paytmapplication secret phrase.

5. Will sending cash utilizing my versatile number open me to potential stalkers who can abuse my
Number.

Safety is of prime worry to customers. Moving cash utilizing Paytm, guaranteevrsatile number is just in
part uncovered to the beneficiary. Just the initial 2nd and the last 3rd digits of customer’s portable sum would
show up while beneficiary's Paytm Passbook. This is not just ensures customer's complete protection from
several extortion, yet additionally shields them from conceivable provocation and junk calls.

6. Using paytm wallet for paying petrol pump price

Paytm will guarantee each individual from the field staff at petroleum siphons tolerating Paytm are
sharpened and prepared about executing moreover at the protected separation as determined by PESO or at
the business workplace of its oil siphons.

7. What if my cash store in paytm wallet got stuck.

13
 Over 200000 disconnected traders crosswise over India at present acknowledge Paytm as their desired
installment mode. Paytm is acknowledged wherever comprising cabs, automobiles, petroleum siphons,
basic food item shops, cafés, bistros, multiplexes, leaving, drug stores, emergency clinics, Kirana shops,
paper sellers and some more. Snap here to find out about customers closest Paytm shipper.

Paytm Currency can likewise be utilized to pay for available energizes, service charge installments, book
motion picture tickets or travel in addition to further stuffs through Paytm Website, Android or iOS
application. Paytm is likewise acknowledged by several outsider sites.

If you need money, you can generally move some cash to your financial balance in a split second utilizing
the Send Cash to Bank choice in Paytm Passbook.

8. Will the paytm charge money to become VIP customer on KYC.

Paytm will not charge a coinage to update your Paytm Wallet. Customers can tap on updated alternative in
Profile set of choices in your Paytm application and a trusted Paytm Mediator may touch base at customer
location, gather significant credentials, control you over biometric confirmation process & Paytm Wallet
would be overhauled. At this point is the reason its best KYC method ever.

9. Consumer helpdesk exist on paytm.

Paytm client devours different approaches to acquire his or her complaints tended to. He or she can nurture
an concern through the Client Care segment on application & web, or advise customers regarding
complaints by approaching 24*7 Consumer Care helpdesk number 0120 3888 388.

On the other hand, they can choose a specific exchange in customers Paytm Wallet Passbook and
snap on NecessityAid to report anconcern. Whereas conveyance cash utilizing paytms moment cash move
office, customers likewise having alternative to tap on require an issue and report a bombed exchange.

10 redesigning paytm wallets is so necessary.

Redesigning Paytm Wallet is snappy & simple. KYC checked clients naturally turn into Paytm VIP
customers & appreciate a few different advantages like no spending point of confinement, select offers and
the sky is the limit from there. Here is a nitty-gritty bit by bit manage about how to complete your KYC.

11. Can just enroll organizations recognize Paytm.

Anybody can in a split-second start tolerating advanced installments by way of Paytm. Now is a basic
bit thru bit direct roughly how to enable your community retail to acknowledge Paytm.

12. For one lakh and more businesses will paytm use full.
14
 Organizations may empower the Paytm Wallet at whose retail channels to permit speedy & simple
installments. It lessens lines at installment stands while making it simpler to follow every exchange.
Companies financially savvy arrangements equipped to aid organizations assist clients better. All things
considered, around are no restrictions to the amount they can move to client’s financial balance.

1.8 IMPACT ON PAYTM USERS AFTER DEMONETIZATION

India's greatest fin-tech has increased its shopper support in an exceedingly year and is on target to possess
five hundred million shoppers through 2020. It’s sponsored via anti financial money & Softbank &
prodded via state arrangement lying on cash connected thought. However way will Paytm go.

Request Paytm organizer Vijay Shekhar Sharma besides not solely one direction road it's a year
since Indian PM Narendra Modi flipped around his nation's value based funds together with his
demonetization program. The residue has currently settled. Public can contend for a substantial length of
your time regarding the upsides and drawbacks of what he did, however, there's about to all-embracing
concession to the organization that did best out of the complete factor. Paytm was at that time Brobdingnag
an news before Modi's demonetization stun last November eight, once he force back all the Rp500 and
Rp1,000 banknotes from course to manage befoulment and therefore the dark economy, he stated, clearly
out of the blue anybody within the money space that he was getting to do intrinsically.

the garments to new wealth story of Paytm's organizer, Vijay Shekhar Sharma, United Nations agency
within the not thus distant past would walk twenty kilometers crosswise over urban center in such a case
that he acquired associate auto-rickshaw he wouldn't have enough money for supper, and United Nations
agency was down and out as lately as 2003, was by then formally well-practiced in Indian media. The
journey of his organization from a paid versatile internet charge web site in 2010 to associate Alibaba and
hymenopterans insect Financial-supported juggernaut that's the most important transportable installment
administration stage in India furthermore ongoing. In any case, demonetization gave the organization
associate all-powerful elevate. Modi's move post hacked out India's cash exchange economy and strained
people, and specifically the insufficient vendors United Nations agency area unit army within the nation, to
require a goose at selections.

The Paytm case was the best answer and people rush to that. It went from a hundred twenty five million
case shoppers before demonetization to 185 million 3 months once the actual fact, and it's unbroken on
developing, striking 280 million shoppers by November 2017. Sharma and his workers saw an opportunity
and place all that they'd into it; Sharma has same that he and his workers completed sixty0 days of labor in
60. They ran whole promotions successive day lauding Modi for "taking the boldest selection within the
cash connected history of autonomous Asian nation," a trick that wasn't while not its faultfinders.
15
Restriction leader Rahul Gandhi counseled Paytm meant "Pay to Modi" (it is Payment through versatile).
it's important for any organization like our own that has such huge aspirations to possess accomplices and
investors United Nations agency provide our conviction on the voyage MadhurDeora, Paytm Sharma's
catch phrase is Pull out all the stops or come back home it's on his workplace divider, on his coffee cups,
everywhere his conferences – and he fully ran Brobdingnagian on demonetization.

Thinking back on that currently in New Delhi, Paytm's CFO Madhur Deora, United Nations agency joined
from City a month before demonetization, is fast to cite that the organization was at that time notably on its
manner before Modi's abrupt abundance labeled on. We were doing installment answers for disconnected
shippers since Gregorian calendar month 2015, he clarifies, and creating it the most organization outside
the cardboard arranges that was doing intrinsically in Asian nation at the time. "So, once demonetization
occurred, we have a tendency to had the item and therefore the business foundation as of currently. It
needed an excellent deal of effort to proportion nevertheless the institutions were at that time there.
Unmistakably, it created the reception for a lot of shoppers abundant faster, he says. "It went from being
one among the alternatives to be a desire of nice importance, and our image becomes abundant larger." sign
language up vendors at a breaking pace (in Gregorian calendar month COO Kiran Vasureddy same Paytm
had hyperbolic five,000,000 shippers with QR code acknowledgement in an exceedingly year which the
organization ready $1.6 billion of exchanges throughout the continued Diwali month, up three-and-a-half
times year on year), the organization took in an exceedingly ton regarding bargainer and shopper conduct
and therefore the intensity of the disconnected dealer organize.

1.9 Banking

One thing that was that en route include or without demonetization was Paytm commitment head on with
the universe of banking. In 2014, the RBI discharged outline rules for another sort of establishment named
an installments bank. These eventual ready to acknowledge limited stores (close to 1 lakh rupees, or
Rp100,000, per client, identical to about $1,530) and couldn't matter advances or charge cards, yet had run
current and investment issue ATM, accounts and platinum cards and work net and versatile banking. Forty
one foundations applied, among the paytm, and in Aug 2015 Paytm was one of 11 substances to be given
on a basic level license. Progress among the 11 has been blended. Three licenses given back, finishing up it
was not significance proceeding. Airtel was first out of the squares, propelling another bank in an
organization with Kotak Mahindra in Nov 2016.

Indian national mail station have propelled one and different Telco’s are relied upon to do as such.
Paytm propelled its installments bank in May 2019 this year through huge aspirations. The portable wallet
business has been a drapery raiser Sharma said, the installments bank has be the primary show. The initial

16
step has to move in the wallet accounts, giving the bank a right around two hundred million-in number
beginning start at dispatch the objective, expressed boldly and as often as possible, is to hit five hundred
million present and sparing records by 2020. Paytm CFO MadhurDeoraRenuSatti who previously
maintained Paytm's motion picture ticketing company CEO of the new bank. All the further extensively,
Deora, just as CFO and senior VP of the Paytm, additionally an obligation regarding motivating the
organization's get into budgetary administrations. To him, the installments bank permit is "an enormous
obligation. From the very first moment, we needed to get this right, it is likewise a chance. DeoraSays that,
at a basic level, what an installment bank offers us is the chance to be the essential store relationship for
our clients and Make a stride back. Every one doing that were building these things we are building is what
they can do with their cash spend it, spare it, and obtain it. In getting the store relationship, at that point,
that is an enormous differentiator for us. Presently you have the biggest vendor arrange in the nation, by a
wide margin the biggest burning through system whether on the web or disconnected, joined with the
capacity to spare, get and store the compensation, across the board place. To Deora, the limitations of an
installments bank permit in respect to the blocks and mortar banks are fine. The client picks where they
need to keep their cash. The roof on most extreme stores, On the off chance that you are a client, for what
reason would you need to have more than 100,000 rupees in a bank account, when you can have a reserve
funds item accessible flawlessly.

1.10 Gold

Paytm 1st speculation offer was naturally Indian gold item. To perceive how this came about it merits
taking a gander at Paytm's investors, accomplices and impacts. There is no superior equal to Ant anyplace
on the planet than Paytm, regarding vision, scale enterprising methodology and strategy. To a few, it makes
the two organizations practically exchangeable. Paytm is essentially Alibaba, says Piyush Gupta, CEO of
DBS, when asked what he has gained from Paytm in the improvement of DBS's computerized financial
idea in India, Dig bank.

17
 CHAPTER 2

METHODOLOGY OF THE STUDY

18
2.1. REVIEWLITERATURE

 Narayan Ramasubbu, Giri Kumar Tayi, Rajesh Krishna Balan contemplated in their paper
Advanced Wallet Requirements and Challenges (2006) that the fundamentals and difficulties of sending an
across the country computerized folder arrangement in Singapore. Further, they examined Singapore is
prepared for an advanced holder also distinguish the input challenge in structure and conveying an
advanced wallet. At that point examined single of the solution challenges, supporting a friend to stare
money exchanges among people utilizing computerized wallet and part of the bargain their proposed
arrangement.

• Faculty member TrilokNathShukla within his document, Versatile holder gift with also hope in June 2016
had examined about working, types, portable wallet and its focal points and Disservices. His examination
included a view of buyers and retailers about portable wallets. He reasoned that versatile wallets will be
utilized to draw in with the client by the advertisers and advanced organizations. Regardless of the market
standing of this versatile wallet, advertisers should make the most of the developing chances.

• Dr.PoonamPainuly, ShaluRathi in their document Portable Wallet An up and coming mode of business
exchanges has processed concerning the moveable case, types and patterns. At that point talked the Role of
portable wallet in unlike segments like Banks, Hospitality and Retail. It clarifies the consequence of
portable holder used for bank, Clients and company. In opportunity extension it discusses portable wallets
changing into a most recent Showcasing direct in a distant future. Also contribute profoundly in a reliable
shopping experience for the customer that extends their propensity for regular and that's only the tip of the
iceberg repurchases with superb encounters. To finish up they talk about the development and significance
of versatile cash in a business, social and financial planned.

• Dr.KarminderGhuman and atomic number 55 ShrutiSrivastava in their piece recharge the correct. A
contextual analysis on e-installment goliaths: Free charge and Paytm" has inquired per users a vital inquiry
that in the rising web based administration arrangement industry, regardless of whether it is a superior

19
technique to build up a one of a kind situating based on single key administration or it is suitable for an
association to demand various administrations, in this way lessening hazard, expanding footing and in this
way expanding its valuation? What's more, in this way they have looked at Paytm and Recharge who are
utilizing inverse methodologies to discover out which one is superior.

• The effect of the impression of intuitiveness on client trust and exchange goals in versatile business, said
ThaeMin Lee into his article, explored the effect of the impression of intuitiveness on buyer hope and
exchanges in versatile trade and inferred that trust makes in actuality assume a huge job in deciding
exchange expectations. HsinHui sculpture also Yi reject Wang during their piece said that, An Assessment
of the determinants of client reliability in versatile business settings. They too discovered that patron
steadfastness changed into straightforwardly motivated through seen esteem, believe, propensity, and
patron loyalty. Client willpower turned into assessed to be a stable figuring out thing in acknowledgement
ofportableexchange.

• Key Pousttchi & Dietmar G. Wiedemann within their document that what influence Customers intend to
employ Mobile Payments (2008) considered the selection of portable installments and assessed what key
impacts influenced customers to utilize versatileinstalments with establish to emotional safety has not an
essential driver of versatile installment acknowledgement. They created to apparent classification of
installment subtleties and seen dependability were unequivocally related. Four key factors were establishto
legitimately affecting customer expectation and use conduct, Exertion hope, social impact, execution hope
and hopeful conditions.

2.2. Objectives of Paytm

 To understand customer satisfaction level towards paytm services.

 To understand how often customer use paytm.
 To know the offers and how they are customer maintaining attraction and how they maintain
customer relation.

2.3. Creative Strategy

The quantity of cell phone associations in India is expanding. The cell phone supposedly is an
exceptionally helpful method for cashless exchanges. Likewise, the confidence thing that Paytm have built
up throughout its revive & bill installments administrations have just be expanding its day by day exchange
volumes going into the battle. All the more significantly, its recurrent client base was growing thus Paytm
was perched on a chance.

20
The inventive crosswise over disconnected and online media depended on the assortment of items Paytm
offers its clients, for example, energize, wallet, installments and internet shopping. This urged new clients
to pursue the Paytm Wallet, and for existing clients to utilize it once more.

The disconnected stations of correspondence were TV, out-of-home, papers and travel media. Having
tasted accomplishment with its TV battle during the World Cup, Paytm discharged its new TV plug during
the Indian Premier League Season 8 and major cricketing occasions. It was likewise propelled crosswise
over other media like computerized, print and radio. Paytm was a partner backer of IPL and got 120
seconds of broadcast appointment during every one of the 60 matches of the competition and sponsor of
BCCI.

This was arranged because of Paytm's objective market because the kind expected toward contact a throng
crowd. System was to build up the make picture throughout disconnected with move forward the
advancements through on the web. Paytm's web-based publicizing system is straightforward – carry
permeability to Paytm all over, and rouse individuals to attempt the offer the make run.

Paytm assigned a spending limit of five hundred cores exclusively used for showcasing during the year
2015. The cash was utilized to fund showcasing efforts using on the web and versatile just as disconnected
channel. Out of the financial limit, seventy percent requests on top of Paytm originate starting versatile.
Even though Paytm has sites for its administrations, shopping utilizing Paytm be a portable initial
encounter without a doubt.

The Paytm crusade's versatile segment included: portable flag publicizing, application introduce pushes,
application notices, SEM publicizing and more advancement on Paytm properties just as outsider locales.

Paytm Care chips away at the concise of settling issue by lightning rate. How it conveys is additionally in a
state of harmony through the Paytm character. Each communication conveys a first name and tries to get
goals as fast and just like conceivable.

Where other promoting direct pass up a great opportunity is in provoking application introduces. With
regards to its "raging the market" procedure, Paytm has likewise been investigating co-marking openings.
Such vital organizations among Uber Cabs, Meru Cabs also a lot other brand brought the make a lot of new
clients within urban areas also constant dependability toward the Paytm holder.

2.4. RESULTS

The crusade brought about the accompanying:

21
* Paytm was genuinely settled before this battle, yet its scope has gone up significantly as far back as it
jumps started this full-scale permeability crusade. This aided Paytm derive that its Perceivability has
fundamentally improved.

* TWO HUNDRED MILLION INDIVIDUALS BEGAN UTILIZING PAYTM WALLET.

* PAYTM PAYMENTS BANK

* DIGITAL GOLD

* PAYTM MALL

2.5. METHODOLOGY

The point of this exploration paper is to dissect the utilization of Paytm by users. In request to reach to
point an organized survey was sent to 230 advanced mobile phone clients who use Paytm online
installment. The respondents were classified based on, age, recurrence of use, the motivation behind
utilization and normal month to month contingent upon paytm.

Out of 230 individuals, only 151 reacted to the survey. This exploration utilized descriptive strategy to get
the measurements results from respondents.

2.6. Limitations

 As the information collected from random public, there is lack of prompt results thus the data
would be not satisfied.

 More compotators are there for online transaction there is a use computation more paytm.

22
 CHAPTER-3

SWOC ANALYSIS

23
SWOC is key arranging procedures used to develop an individual association distinguish Shortcomings
openings qualities, and dangers recognized with business contention or task planning. It is expected to
determine the destinations of the business venture or adventure and recognize the inside and exterior
elements that are positive and difficult to accomplish those goals.

3.1. STRENGTHS

Strengths are determined as every business does best in its collection of tasks which can give it elevated
ground over its rivals. Upcoming next are the strengths of Paytm:

 Easy adaptability.
 Low cost.
 Easy to use.
 Both primary and secondary data are collected for clear understanding.
 Offers multiple cash back options to its customers.
 User friendly way of payments.

3.2. WEAKNESSES

 Low brand image compared to other payment app.

 Lack of customer satisfaction.
 More computation.
 Low security standards.
 Difficult to handle traffic when innovative offers are introduced.

3.3. OPPORTUNITIES

Opportunities allude to those roads in the condition that encompass the company on which it can
countersign to expand its profits.

 Increasing brand awareness and awareness of app among people.

 Growth in E-commerce.
 Employment opportunities.
 Low internet access.

24
3.4. CHALLENGES

Elements in the earth are Challenges are those which can be inconvenient to the progress of the business. A
portion of the dangers includes

 Offers of Banks on E-wallets on their saving account.

 High capable computation.
 Connectivity problems in many areas.
 Low internet access.

25
 CHAPTER 4

OUTCOMES OF THE STUDY

26
4.1. 7s Model

4.1.1. STRUCTURE

Paytm Payments Bank received a license from Reserve Bank of India On August 2015, to launch the
payments bank. The Paytm is a separate entity in which founder Vijay Shekhar Sharma will hold 51
percent share, One97 Communications holds 39% and 10% will be held by ancillary of One97 and Sharma.

Revenue: ₹3,579 crore (USD 520 million) (FY 2019)

Parent: Alibaba Group (42%) one97 communication (38%); Soft bank (20%)

Services: digital wallets, Payment systems, mobile payments, banking, online shopper..

Industry: E-commerce & Finance

4.1.2. Systems

27
Paytm (Paytm pronounced alike to ATM) it is an India’s e-commerce payment system and financial
technology company, based out of India, Noida.

4.1.3. Style

Men's Fashion Store, Shop for Men’s Fashion at Paytmmall.com. Step Out in Style. Going ahead of the
trend and fine quality fashion products, Paytm Mall 48 presents a remarkable collection of Men's Clothing,
Accessories, Sunglasses, Bags, Watches, Footwear, Wallets and many more.

4.1.4. Staff

Together they have risen over 859.7M between their estimated 3.6K employees. Paytm has 20,000
employees and it is ranked 1st among its top 10 competitors.

 SIC Code: 7372NAICS listing

 Founded: 2010
 Headquarters Excellent written and Noida Uttar Pradesh
 Skills

 preceding experience of B2B sales preferred

 Positive self-starter,

 spoken communication skills

 recognizable with Microsoft Office applications (Excel, PowerPoint,Word,etc)

4.1.5. Strategy

. Of users registered on Paytm between Sep 2014 — Sep 2017

Factoring the above environmental conditions and how industry is undergoing a paradigm shift, we could
observe that digital payments/ m-wallets were growing

However most of the Indian population (~70%) was in rural areas and their mode of transaction was only
cash. Even in the urban population except for few students, tech savvy employees or businessmen, not
many would have considered this option seriously.

28
 CHAPTER -5

LEARNING’S, EXPERIENCE AND CONCLUSION

29
 aeinnn
rd
n ig
gg
g
in
n g g
ce n
ra
u
E
a pae
m
vr
n dp
a e
lea s tib
ati
lry
ulm y t
zi

5.1. Creating& Evaluating.

 stepladder toward fashion paytm description via web
 Steps to make paytm account via cla
5.2. Steps to create paytm account via web:

 appointment Paytm.com
 tick on Log In Sign Up on the top right corner of the page
 Click going on Sign Up
 Enter your transportable digit, email address and key
 Click on 'Create your Paytm Wallet'
 Enter the OTP, First person's name, Last Name and click on make your Paytm Wallet
 Your version resolve then be there produced

5.3. Steps to build Paytm account via app:

 Introduced your Paytm app.

 Tap on the report icon at the top right place of the screen.
 Tap on form a new relation.
 go into mobile number, email address & password.
 Tap on Create a New bank account.
 You will find an OTP on the mobile number you enter.
 Once you enter the OTP and click on Submit, and enter First Name, Last Name and DOB.

30
  Tap on Create Account.
 Your account then will be created.

5.4. APPLYING:-
 I applied SWOC analysis to get know users point of view.

 From this study, have learned how the users are used for a particular situation.

 From this study I have learnt how to apply literature review from articles.

5.5. ANALYISING:-
 By doing this study I analyses what are problems are facing in the paytm users.
 And how the service line always based on customer needs.
 While doing my study I have analyzed various articles from web

5.6. REMEMBERING & UNDERSTANDING

 While studying about paytm brand positioning I have experience regarding paytm usage of their
customers and how significantly they are utilizing its features to eliminate the difficulties of hard
cash payments. AI noticed in the study that payments ATM card how many advantages such that
one can easily access it with lot of advantages like we can with draw and make easy transaction
referring with any other commercial bank.
 As per my own experience using paytm app i have invested in gold wallet, which is so beneficial in
investing and safeguard over many.
 While doing my study I have visited some retail stores to purchase my grocery an which the
produced like coco cola , Pepsi , chocolate ,which has mentioned on the label having cash back with
purchase of product an paytm account.
 There are many services i have used on paytm like paying bills. Example; railways, bus tickets,
movie tickets etc.
 Paytm mall is my best experience where, I have bought my cell phone and got wonderful cash back
a recent day.
5.7. Conclusion
The period of computerized representation, internet shopping and advanced exchange have nearly
supplanted conventional ways, and paytm estimated this thing very long it's creating zone and enter the

31
market with the relative item and dynamic advertising methodologies which is the explanation for its
colossal and on-going achievement.
Paytm plan of action and income model took the necessary steps of money dairy animals for it where
standard income was at that point evaluated to stream with no additional endeavors. As we seen before,
the significant blast it got was during post demonetization time where it has effectively a choice to manage
no money circumstance.
Its merger and acquisitions with various new businesses and organizations caused his royal position of
advancement to sparkle consistently to and monetary speculation from driving organizations, for example,
Alibaba and Softbank made it simpler to grow its activities with little endeavors.
With the extraordinary idea of paytm installment banks it credited a spot for itself in a matter of seconds
giving the challenge to a considerable lot of the set up banks. Receiving UPI installment interface and
teaming up with shippers everywhere throughout the nation caused paytm to build its range as well as
helped him to eclipse in online business industry with its model of paytm shopping center. Also, as of late
paytm has propelled the component of forex speculation and a gift camp for the reliefment from
cataclysmic event makes it an aid in this computerized time.

32
 BIBILOGRAPHY

[ CITATION sin17 \l 16393 ][ CITATION MrB18 \l 16393 ][ CITATION TAD17 \l 16393 ][ CITATION ABH17 \l 16393 ]
[ CITATION MSa18 \l 16393 ]

[ CITATION Ghu \l 16393 ]

Bibliography
Ghuman, D. K. (n.d.). A CASE STUDY ON e-payment giants: Freecharge & payTM. ISRO journal of business and
management .

M.Samudre, M. (2019). CUSTOMER SATISFACTION TOWARDS PAYTM IN SANGLI MIRAJ KUPWAD MUNCIPAL
CORPORATION. (IJTSRD) , 9 (1).

Simha, M. B. (2018). A STODY ON PAYTM'S GROWTH IN INDIA AS A DIGITAL PAYMENT PLATFORM. 5 (4).

sing, K. (2017). opportunity analysis:the story of paytm during demonetisation.

SINGH, A. (2017). 6 SERVICE WHERE YOU CAN PAY FAST AND QUICK WITH PAYTM. Retrieved from
https://gadgetstouse.com

TADSE, A. M. (2017). A STUDY ON USAGE OFPAYTM. AN INTERNATIONAL MULTIDISCIPLINARY JOURNAL , 3 (2).

33
Annexures

34
35
36
37