AMGT 460 Web Site Evalu;
n
AMGT 460 Internet and Social Media Marketing
Evaluate three web sites of businesses similar to yours using the chart provided below. Write
constructive criticism in the Comments section. Please reference the textbooks by Steve Krug as you
comment. You will need to give at least two citations from the books for each website although not
necessarily each section.
Website 1
1 Visual appeal / First Impression
2. Use of a common theme, background, and type
font.
3. Ease of navigation / architecture
4, Organization / sophistication
5. The ability to return to the home page from any
point within the web site. |
ace |
Content |
6. There is a prominent display of the business name
on all pages along with the address, phone number,
and business hours.
7. The marketing message is clear. |
8. The visitor is encouraged to make a purchase or
9. All departments or services offered by the business |
have their own separate and distinct pages within the
web sit
10. Does the website solve the concern of the
customer?
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AMGT 460 Web Site Evaluation
AMGT 460 - Internet and Social Media Marketing
Format
‘Comments
1. Visual appeal / First Impression |
2. Use of a common theme, background, and type
font.
3. Ease of navigation / architecture
4, Organization / sophistication
5. The ability to return to the home page from any
point within the web site,
6. There is a prominent display of the business name
on all pages along with the address, phone number,
business hours. |
7. The marketing message is clear.
8. The visitor is encouraged to make a purchase or
visit the business.
9. All departments or services offered by the business |
have their own separate and distinct pages within the
web site.
10. Does the website solve the concern of the
customer?’
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AMGT 460 - Internet and Social Media Marketing
Website 3
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Format Score Comments
(2-10)
1. Visual appeal / First Impression
2. Use of a common theme, background, and type
font.
3. Ease of navigation / architecture
4, Organization / sophistication
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410. Does the website solve the concern of the
customer?
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visit the business. |
| 9. All departments or services offered by the business | | ‘Ra
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