Professional Documents
Culture Documents
Table of Contents
I – Executive Summary
This part presents an overview on what the case study is about, aside from the profile of the
company or individual that is involved in the study.
II – Problem Statement
General: To
Specific:
1. To
2. To
3. To
IV – Situational Analysis
SWOT Matrix
Strengths-Opportunities Strategic Options Weaknesses-Opportunities Strategic Options
(Offensive and Proactive Actions) (Defensive and Proactive Actions)
Generate strategies here that use the company’s Generate strategies here that take advantage of
strengths in taking advantage of external external opportunities by overcoming company
opportunities. weaknesses.
Strengths-Threats Strategic Options Weaknesses-Threats Strategic Options
(Offensive and Reactive Actions) (Defensive and Reactive Actions)
Generate strategies here that minimize the
Generate strategies here that use the company’s
company’s weaknesses and avoid external
strengths to avoid external threats.
threats.
This part presents the possible strategic options that the presenter can formulate out of the
possible combinations of the results of the internal (Strengths, Weaknesses) and external
(Opportunities, Threats) environmental assessment. There is no limit as to the number of possible
strategic options that could be formulated.
V – Strategic Alternatives
This part presents the courses of action conceptualized by the presenter based on the results of
the analysis made. The presenter is required to come up with a minimum of three (3) alternative
courses of action so as to encourage creative and critical thinking by exhausting all possible options.
However, the presenter should first take note that the abovementioned specific objectives should be
taken into account in order to generate the kind of action to be undertaken. Each alternative should be
discuss thoroughly the idea and fully explain its advantages and disadvantages, its effect on the
company policy design in paragraph form.
VI – Recommendation to Management
This part presents the recommendation statement of the presenter highlighting the chosen ACA
that best addresses the main concern of the study. The presenter is expected to discuss the reasons
behind the recommended ACA that an individual or a company must undertake and its short-term and
long-term implications on resolving the problems listed. Unforeseen events may occur during
implementation phase of the alternative chosen. To this, the next alternative would be recommended or
an identified contingency plan will be implemented.
VII – Implementation
Discuss thoroughly your implementation. Step by step. (Use Gantt Chart if necessary)
Additional Requirement:
Include a 1-2 minute video about the subject of the case (you may download from youtube.com or
other sources)
Format:
Right - .50”
Ateneo de Davao University
E. Jacinto St., Davao City
Presented to:
Presented by: