UNIVERSITY KUALA LUMPUR (BUSINESS SCHOOL)

Level : Bachelor of Business Administration (Hons.) in

Management and Entrepreneurship

Subject : Business Communication (EIB110003)

Topic : Business Proposal

Assigned for : Mr. Nadzri MdSuhaimi

Submission date :3 June 2022

Prepared by :

Name Id Number
Ahmad Afiq Bin Mohd Zahir 62212222326

Nur Anis Anisha binti Mohd Shaharin 62212222029

Muhammad Akram Aqil Bin Zahari 62212222050

Maisarah Binti Muhd Shahril 62212222028

Anis Safwanah Binti Zariman 62212222256

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Contents
1.0 INTRODUCTION ...................................................................................................................... 2

1.1 Proposal Background .............................................................................................................. 2

1.2 Company Background............................................................................................................. 3
1.3 Objectives ............................................................................................................................... 4
1.4 Mission & Vision .................................................................................................................... 4
1.5 Management Team.................................................................................................................. 4
2.0 PROBLEM STATEMENT ......................................................................................................... 5

2.1 Financial Issue ........................................................................................................................ 5

2.2 Dietary Selection Factors ........................................................................................................ 6
2.3 Not Interested In Caffeine ....................................................................................................... 6
2.4 Business Competition Café ..................................................................................................... 6
2.5 The Ordering-Process System Too Slow ................................................................................ 7
3.0 SOLUTION................................................................................................................................. 7

3.1 Financial issue ......................................................................................................................... 8

3.2 Dietary Selection FactorsOf Student....................................................................................... 8
3.3 Non-InterestedWith Caffeine .................................................................................................. 8
3.4 Business Competition Cafe ..................................................................................................... 9
3.5 Ordering Process Too Slow .................................................................................................... 9
4.0 BUSINESS PLANNING .......................................................................................................... 10

4.1 Marketing Plan ...................................................................................................................... 10

4.1.1 Social Media Advertising.............................................................................................. 10
4.1.2 Discount programs ........................................................................................................ 11
4.2 Production Plan ..................................................................................................................... 12
4.2.1 Products Listing ............................................................................................................ 13
4.2.2 Set Of Product And Pricing .......................................................................................... 14
4.3 Financial Plan........................................................................................................................ 16
5.0 IMPLEMENTATION PROCESS............................................................................................. 17

5.1 Ordering ................................................................................................................................ 17

5.2 Payment choice ..................................................................................................................... 20
5.3 Fulfilment.............................................................................................................................. 20
5.4 Delivery Service.................................................................................................................... 21
6.0 CONCLUSION ......................................................................................................................... 22

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1.0 INTRODUCTION
1.1 Proposal Background

This proposal by our company, The Z Café Enterprise, is to open our business very
soon. The Z Café was stand for The Generation Z. We choose this name to follow the concept
and trend to impress the teenagers nowadays. The Z Café Enterprise is provided fast and
quality service to the customers while offering high quality coffee and baked goods. The
reason we choose to open a cafe in Setapak is because we believe that there is a high demand
among the students. As we know, there are many students who live in the Setapak, especially
students of Unikl business school.

Therefore, we have provided a comfortable place along with Wi-Fi to make it easier
for students to do their assignments comfortably. The problem that student faced is about the
finance issue. There are some students are often to exposed to all sorts of financial problem,
as students from primary to secondary school and so on. That’s why we give the best price so
it’s very affordable and can be afforded by any student. This is the reason our goal to open
this cafe is to focus on students and can ease their burden financially.

Overall, we want our café to be a place and taste to be remembered for customers, by
providing the best service, quality products and a place that has a comfortable and pleasant
atmosphere so that our cafe makes our cafe a top choice for students and other residents. So,
they will recommend our café to other people and post about us at their social media and
made our cafe better known to the public and growing successfully.

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 1.2 Company Background

The background of The Z Coffee Enterprise is shown in the figure below.

Company Name: : The Z Café Enterprise

Company Address: : Jalan 3a/6, Taman Setapak Indah, 53300 Kuala
Lumpur, Wilayah Persekutuan Kuala Lumpur
Phone Number: : 017-6229 1609
Fax Number: : 03-2303 1366
E-mail Address: : thezcafe@gmail.com
Social Media: : 1) Instagram: @TheZ.Cafe
2) Twitter: @The_ZCafe
3) Tiktok: @Thezcafe.Official
4) Facebook: The Z Café Official
Website: : www.thezcafe.com
Type of Business: : Café Industry
Business : B001208729-H
Registration No:
Business Start Date: : 30 June 2022
Business Activities: : selling various types of beverages especially premium
coffee, cakes, breads and pasta. We also provide the
delivery service.
Sources : Personal funds between 5 partnerships and Majlis
Of Financing: Amanah Rakyat (MARA) agency through Skim
PembiayaanPeningkatanPerniagaan (SPPP).
Business Start-up : RM 80,000.00
Capital:
Loan Modal: : RM 100, 000.00
Total Modal: : RM 180, 000. 00
Bank Name: : • Bank Simpanan Nasional (BSN)
• Malayan Banking Berhad
Business Owner : 1) Ahmad Afiq Bin Mohd Zahir
Name: 2) Nur Anis Anisha binti Mohd Shaharin
3) Muhammad Akram Aqil Bin Zahari
4) Maisarah Binti MuhdShahril
5) Anis SafwanahBinti Zariman

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1.3 Objectives

i. To serve good and cheapest price foods to students and society.

ii. To make it easier for students to get food while doing their assignment.
iii. To take advantage such as gadgets and social media to promote our
products to gain profit

1.4 Mission & Vision

The Z café enterprise mission is to provide fast and quality service to our
customers while offering high quality coffee and baked goods. We want our foods
and beverages to provide consumer satisfaction. We wish to increase our
competitive position while giving suitable service to customer needs.
To make The Z Cafe enterprise as a place and taste to be remembered for
customers, by providing the best service, quality products and a place that has a
comfortable and pleasant atmosphere so that our cafe makes our cafe a top choice
for students and other residents.

1.5 Management Team

Director

General /
Administration
Manager

Marketing Operation Financial

Manager manager Manager

Figure 1 shows our team management chart

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2.0 PROBLEM STATEMENT

The business of opening café near the student hostel, located at Zetapak, Setapak Kuala
Lumpur is in a declining growth rate whereby it had bottomed the list of places student would like to
dine in. Process to identify the problem is done in order to identify the problems encountered during
the opening of this cafe. There are some problems that we can state. Looking at the problems the other
cafés around the hostel located at the Zetapak, Setapak Kuala Lumpur, there could be five major
problems that can be issued at café Z.

2.1 Financial Issue

There are few problems that lead to this project. Firstly, we identify the problem of
student is about the finance issue. There are some students are often to exposed to all sorts of
financial problems as students, from primary to secondary school and so on. Some of these
problems include their self-problems that can make their own financial in trouble. However,
the most crucial problem among students nowadays is didn’t have enough money to survive
their life as university students because of some factors that can influence their life as a
student. There are problems that student face in their financial it is lack of money. The
problem that students face is they don’t have enough money to continue their life at university
like other people. Beside the background family didn’t have money to help student when they
are in need.

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2.2 Dietary Selection Factors

Secondly, the problem state is Dietary selection factors of student. For example, the
rice, mee and other. Among the factors that influence food choices are the environment,
traditions, habits, social status and properties of the food. The habit of students choosing and
buying food by evaluating several criteria simultaneously such as service, price and purchase
is not sensitive.

Whereas Yeung and Morris, (2001) argue that food selection is more influenced by
psychological interpretations of perceived food properties than food characteristics
themselves. Most opt for nutritious nutrition. however, sometimes lifestyle causes them to
make the right choices. Mostly the Malaysia student is looking the heavy food like
carbohydrate and nutritious food.

2.3 Not Interested In Caffeine

The next problem is not every UBIS student interest the caffeine. Mostly, the students
like sweet drinks like chocolate drink, strawberries drink and many more. The reason of
student or people may not interesting with caffeine is does not effect it may be due to your
genetics, lack of sleep, or increased tolerance. Some of students drink the caffeine to
eliminate drowsiness because usually students will stay up late at night to do or finish their
assignment.

2.4 Business Competition Café

For the fourth problem we are looking is there are have mostly every businessman
who runs a food premise business or sales product premise experiencing challenges in his
business. Among them is competition between other cafes nearby in the location. There is the
same type of business run by several individuals, then there is competition. Challenges in this
business have resulted in students or customers having multiple choices. Furthermore, in
today's age of technological development, the products and services offered must be in line
with the external market as well as meet the needs and desires of various consumers.

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 2.5 The Ordering-Process System Too Slow

The lastly problem is the problems in the premise café is slow process to serve. This
problem involves a weak and slow system or process of travel of a business premise. This is
because of not having a systematic business.

There are also internal factors that involve employee, financial and other technical
problems in the business. This is taking the times to implement order management processes
and systems can seem like extra red tape when bootstrapping business processes with a small
team. In short, an order management system organizes and automates everything that needs to
happen to get customers what they ordered on time and in good condition.

3.0 SOLUTION

There's nothing quite like the excitement of owning your own business. But it also involves
plenty of challenges you need to understand and be prepared to handle. Entrepreneurs all over the
world are frequently concerned about business problems. Many entrepreneurs are overworked and
unable to balance work and family life, which causes them to become even more concerned. There 5
problem statement and issue at café Z, such as financial issues, dietary selection factors of student,
non-interested with caffeine, business competition café and the ordering process slow to serve.

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3.1 Financial issue

In such a case, a company has two options: reduce spending or increase revenue. You
must eliminate all unnecessary spending. Decide what you can live without and then get rid of
it.

For example, if you are paying rent and do not need all of the space, you can
downsize to a smaller, more affordable office. This way, you can save money on rent as well
as other expenses such as electricity.

The second possibility is to boost revenue. This is clearly easier said than done
because the only way to increase revenue is to increase customers, which takes time.If you are
already in a financial bind and in desperate need of funds, your only option is to apply for a
business loan.

3.2 Dietary Selection Factors

Changing the food products available in university canteens, as well as organising

spaces where students who prepare meals from home can warm up and eat their food, are
possible strategies that could encourage students to adopt a healthy diet. Student discounts at
supermarkets, as well as nutrition and a healthy diet information, were identified as important
ways to support students.

3.3 Non-Interested In Caffeine

Caffeinated beverages are a part of daily life. Caffeinated beverages such as coffee,
tea, energy drinks, and soft drinks are easy to purchase and are frequently consumed by young
college students. Caffeine-related factors include alertness, withdrawal symptoms,
socialisation, sensory effects, and so on. Most college students, for example, consume
caffeine to feel more awake, enjoy the taste, socialise, increase their physical energy, improve
their mood, and relieve stress.

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3.4 Business Competition Cafe

We will consider numerous changes to get our restaurant to the top, such as
redesigning the menu, lowering menu prices, polishing the cutlery, offering discounts, or
installing a proper POS, but in the end, whether we can beat the competition is largely
determined by the quality of food served at our restaurant. The food should be appealing,
delicious, and consistent in order for our customers to return to our cafe.

It may take some time to discover the secret recipe that distinguishes our restaurant
from the competition. However, we will keep the above-mentioned suggestions in mind and
begin implementing them to see which one works best for our restaurant operations and helps
us beat restaurant competition.

3.5 The Ordering-Process System Too Slow

To make sure that our customers get the best service in our café,we will invest in
technology for ongoing success.

The current labour shortage is comparable to a pandemic. However, we would like to

emphasise that there is still much we can do to improve the efficiency of our current staff.
Both front-of-house and back-of-house technologies are significant investments that can help
shield our concept from labour market uncertainties for years to come.

Presto provides a variety of technologies to help you thrive in a labor-constrained

environment. Order and pay-at-table technologies, server assistant tablets, voice ordering, and
computer vision are examples of these. If you'd like to see a demo of any of these solutions,
please contact us here.

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4.0 BUSINESS PLANNING
4.1 Marketing Plan
4.1.1 Social Media Advertising

There are various social platforms that we will be participate in to promote

our business. The main social platforms that we will be launching soon will be
Facebook, Twitter, Tiktok and Instagram. The use of social platforms will be
benefiting us towards a great marketing plan for our business. It is important for is to
know how can we attract our customers through these platforms

In case of that, we will be posting he contents of our café’s promotions, event

activities, new product launches, our services or any information related to our
business. This will help our customers to get more awareness about our business. We
will also post some interesting pictures and short videos on our social platforms.

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4.1.2 Discount programs

When it comes to deciding on the best discount techniques for our café, there
is a delicate path to tread between making appealing enough discounts that your
consumers will respond positively to and pricing yourself out of profits entirely.

Labour Day, Christmas, Hari Raya, and other national holidays are perfect
periods to begin a promotional discount scheme. This will enable us to compete more
effectively during these events, as well as provide you with a fresh subject for our
promotions.

We'll focus on high-margin items that will attract guests while deciding
which menu items to discount. However, in order to keep prices down, they will only
be available for a limited period. For example, we may consider offering a large
discount on premium entrees for a limited time.

Promotional discounts aren't just useful throughout holidays and other busy
seasons. This can also be a good technique for increasing our company's sales during
traditionally slow periods or days of the week. For example, if our cafe is having
trouble keeping a constant lunch clientele, we will offer cheap lunch specials.

Promotional discounts play a vital role in today's competitive restaurant

sector. They can be a beneficial approach to improve our business with the
appropriate plan and execution.

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4.2 Production Plan

The operation plan is one of the most critical aspects to consider in a business
to guarantee that operations run smoothly, and that output continues. It is a method of
managing business inputs in order to convert them into outcomes such as products or
services. Our goal, like those of other businesses, is to guarantee that our products
and services are of the highest possible quality and capable of meeting our customers'
requirements and desires. As a result, a comprehensive and thorough operational
strategy is developed to ensure that our business functions smoothly and fulfils
business goals.

The following are the objectives of our operating plan :

• Ensure that the product is manufactured in accordance with the customer's

specifications, quality, and timeframe.

• To maximize client satisfaction and acquire their trust by meeting their

expectations about our capacity to offer high-quality products and timely
services.

• To ensure that the volume of output generated satisfies client needs by

achieving consistency and stability in our goods and services.

• To guarantee that the fee is not prohibitively expensive for the students.

Based on our Objective operational strategy, we believe that the business can
offer a discount or a set of combos to students without affecting our profit margins.

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 4.2.1 Products Listing

The table below shows the listing of our products :

CATEGORY TYPE PRICE

MAIN Pasta Noodle RM7.00

DISHES Spaghetti RM7.00

Chili Pasta RM6.00

SIDE DOUGHNUTS
DISHES Strawberry Cream RM4.00
Dark Chocolate RM3.80
Peanut Butter RM3.50
Berry Glaze RM4.00
CAKE AND BREAD
Cheese Cake RM6.80
Dark Chocolate Cake RM5.50
Chocolate Indulgence RM6.00
Muffin RM3.50
Croissant RM3.20

DRINKS COFFEE
Americano RM5.00
Cappuccino RM6.50
Caramel Latte RM7.80
Caramel Macchiato RM7.80
NON-COFFEE
Ice/Hot Chocolate RM8.90
Strawberry Cream RM8.50
Cookies and Cream RM8.00
Matcha Latte RM8.00

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4.2.2 Products and Pricing

Our research team conducts a questionnaire survey to determine the price of

our products and services. We collected questionnaire responses from the respondents
to determine how much they spend on a lunch time daily.

Based on the chart above, which is the answers to the question given in the
questionnaire, majority of people spend their lunch in about RM15 to RM20 per
lunch daily. In case of that, we will provide our products with less expensive and
affordable to the student for their lunch expenses. We will minimize the cost and the
profit margin on every product that we will produce.

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 Figure 2 shows fettuccine cheese

Figure 3 shows spaghetti minced beef

Figure 4 shows chilli pasta

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4.3 Financial Plan

The financial plan is frequently the most challenging element of the business plan to
develop, but it is also the section that potential investors and lenders spend the most time
evaluating. In order to proceed with the business, we need to collect funds for the costs and
expenses for the café when the café is open. Some major planning that we had brainstorm to
collect funds has been made.

One of the steps to proceed is that we decided to request a loan with MARA for the
major funding to open this cafe. On top of that, MARA also allocates RM1 billion annually to
help entrepreneurs in terms of financing loan funds. With the approval by MARA for the
loan, we can proceed the café in good situation.

The other steps is by collecting our own money for the funding of this café. The
initial investment of RM80000.00 is collected among ownerships of this business. These
initial investments are used for the raw materials and other necessities which are water bill
and electric bill for the monthly expenses.

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5.0 IMPLEMENTATION PROCESS

There will be customers who are unable to come our café in person, so we have chosen to
provide a delivery service to those who buy online. This allows our customers to enjoy our coffee and
desserts even if they do not have time to purchase them in our coffee shop. Customers may quickly
contact us or call us by visiting our coffee shop website in the application Instagram, Facebook,
Twitter or TikTok and directly opening the URL provided in the bio.

5.1 Ordering

i. Customers have two choices whether to walk in at our physical store or can
go online and order form our websites. Our Z Café are located near UniKL Business
hostel which is at Zetapark Residence.

• The address for our physical store is atJalan 3a/6, Taman Setapak Indah,
53300 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur.

ii. Customers can easily order from our websites by surfing through our website,
customers will be able to find out the menus that are available at our café. The link to
our websites is www.theZcafe.com

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 Figure 5 shows the link tree of the cafe's social platforms

1. First step is customers need to choose which website they want to order. Then they need to
choose the menu and add it to shopping cart. They need to fill in the detail about their
information. The last step is, do check out and make a payment. After payments have been
made, you need to upload your receipt to the social media app of your choice. Then you just
need to wait for your order to arrive.

We also provide full listed menu which is a list of drinks, a list of noodles, and a list of sweet
menu.

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Figure 6 shows the cafe's menu

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5.2 Payment choice

Our company provides several payments option for our customers which includes the
cashless payment through the usage of credit cards and online banking payment. Besides that,
we also provide cash on delivery services (COD). This way is for the customer to pay the full
payment with cash once our rider has arrived at the customer’s place of order. For the online
banking process, we used two bank accounts which are Bank Simpanan Nasional and
Maybank, where customers may make an online transfer for their order.

Example of Bank Accounts:

Figure 7 shows the logo of BSN

Figure 8 shows the logo of Maybank

5.3 Fulfilment

i. In this process, customers should confirm their order and provide proof of payment
for the costs of their orders during this process. Our staff would immediately begin
working on the customer's order after received the receipt, and it would be done by
the expected time.
ii. Customers are also required to inform us about the details regarding delivery services
such as customers name, location and phone number.
iii. When customers have to make a payment, we will provide the account number so
that they know it is not a scam and that they can trust us and the process of placing an
order and paying for it online.

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5.4 Delivery Service

After the process of ordering and paying online, our staff will personally deliver the
food and drinks that student or customer order to us. Our customers have the option of
picking it up at our café or having it delivered to them.

Figure 9 shows the delivery service provided by the cafe

i. Customers can self-pick up their orders at our physical location. To avoid any issues
happen, it is important to confirm that the order has been completed before the pickup
process.
ii. Customers can request delivery or COD service where one of our riders will
personally send the food to our customer’s house. Just give us a call or purchase at
our website. On the same day we will COD to you. Then, customer will pay when the
product has arrives.

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6.0 CONCLUSION

According to the questionnaire survey that is distributed by our researchers to the respondents
in the selected area, there are various elaboration that can be concluded. Firstly, most of the students
that stay at the Zetapark are aged between 21 and 26. Most of them are slightly equal in terms of
gender, male are more than female based on our survey. Most of the students that lived there
frequently visit the cafes around the Zetapark. On top of that, some students faced the best and worst
experience altogether at the cafes that they visited. But the students may like the food more than their
services towards their customers. For the good news, the respondents are giving the positive
feedbacks on all of the questions that are related to our café.

In addition, we also hope that through our questionnaire survey, we are able to give the best
experience about the products and services available at our shop to our potential customers to amplify
the context of our research and support our small business. Moreover, we also hope that through our
report, we are able to gain the trust of our customers and can operate our business as soon as possible.

Last but not least, we also hope that through our business proposal, we are able to create an
awareness about the important of having an affordable food delivery to area Kuala Lumpur especially
m,cvbnaround Zetapark filled with Unikl students.

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7.0 REFERENCES

1. Cedar.my. 2022. Mara sasar lahirkan dua juta usahawan dalam 50 tahun. [online] Available
at: https://www.cedar.my/news2/70-mara-sasar-lahirkan-dua-juta-usahawan-dalam-50-
tahun.html
2. Systems, R., 2022. Coffee Shop Marketing Plan: Strategies for Your Business. [online] Revel
System Blog. Available at: https://blog.revelsystems.com/coffee-shop-marketing-plan/
3. Know, C., 2022. Contents of a Business Plan | UpCounsel 2022. [online] UpCounsel.
Available at: https://www.upcounsel.com/contents-of-a-business-plan
4. Buzztime. 2022. How to Create Smart Discounting Strategies for Your Restaurant - Buzztime.
[online] Available at: https://www.buzztime.com/business/blog/create-smart-discounting-
strategies-restaurant/
5. Focuspos.com. 2022. [online] Available at: https://www.focuspos.com/4-problems-coffee-
shop-owners-face-and-how-to-prevent-them/

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8.0 APPENDICES

SECTION A

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25
SECTION B

26
27
28
SECTION C

29
30
SECTION D

31
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